Newspapers face a range of problems from
loss of public trust to loss of
print readership to
bankruptcy and collapse to
transitioning to digital journalism. The newspaper industry has lumbered, sometimes grudgingly, into the digital age and is still experimenting with
ways to remain financially viable: web subscriptions (i.e. pay walls) and advertising are among the primary sources of online revenue.
Online advertising, however, is not as viable as it might be for the newspaper industry due, they argue, to ad-blockers, and the Newspaper Association of America (NAA) has taken note. The NAA, according to
its website, is "a nonprofit organization representing nearly 2,000 newspapers and their multiplatform businesses in the United States and Canada. NAA members include daily newspapers, as well as nondailies, other print publications and online products."
The Washington Post reports that the NAA has filed a federal suit against the ad blocking industry, "alleging that software companies which enable users to block ads are misleading the public."
The complaint asks the U.S. Federal Trade Commission, the government agency that oversees trade practices, to investigate ad blockers that offer “paid whitelisting,” – a service which charges advertisers to bypass ad-blocking software – along with services that substitute ad blockers’ own advertising for blocked ads or get around publishers’ subscription pages.