Nike’s new clothing line becomes latest object of faux feminist ire
on March 20, 2015
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Feminists found a new target for their incessant outrage -- Nike's new spring clothing line.
Nike's latest fashion endeavor looks runway ready, and probably not meant for kickboxing, spinning, or anything else athletic. But then most runway fare isn't designed for anything but the runway. Even the promo photos look like the glossy ads that fill Marie Claire and not typical adverts placed in weekly circulars.

Which seems to be the point. Partnering with Japanese fashion studio Sacai, Nike hopes to make their mark in the rapidly expanding world of fitness fashion.
So Nike decides to create what is obviously a fashion couture line. No big deal, right? It shouldn't be. Except that Nike committed the unforgivable sin of describing the line as feminine.
As described by Nike:

Which seems to be the point. Partnering with Japanese fashion studio Sacai, Nike hopes to make their mark in the rapidly expanding world of fitness fashion.
So Nike decides to create what is obviously a fashion couture line. No big deal, right? It shouldn't be. Except that Nike committed the unforgivable sin of describing the line as feminine.
As described by Nike:
Renowned for her disruptive aesthetic, sacai’s founder Chitose Abe began the design journey by mining the Nike archives and pulling references from running, tennis and American football, reinterpreting Nike’s heritage sportswear silhouettes through a feminine and modern lens. The resulting eight-piece capsule collection seamlessly blends the iconic look of sport with a feminine and modern edge. New fabric innovations include a special mesh lace hem that was specifically developed by Nike and Abe to adorn the trim of graphic Nike T-shirts. The detail pays homage to sacai’s cool and subversive take on femininity. Abe also applied her signature paneling to several of the garments. Through technical innovation, the partners were able to achieve this effect by pleating the classic ripstop fabric for the first time. Bonded zippers that are attached without any stitching are another example of advanced design.Cue faux feminist drama.






