When Elizabeth Warren's fake Cherokee status broke in late April 2012, Warren's campaign went into panic for several days, issuing statements about Warren's ancestry that proved troublesome when compared to the facts. The entire issue was portrayed as a Scott Brown campaign dirty trick, and the Boston Herald -- the city's not-completely-liberal paper -- was attacked.
Warren even entertained questions herself initially, reciting tales of her Aunt Bee and high cheekbones which both were laughable and
questionable.
Not that long after the Cherokee narrative broke, and endangered her campaign, Warren's campaign found a theme -- don't attack my family, I'
m not backing away from my parents -- and stuck to it relentlessly. With a mostly sympathetic press in tow, Warren somewhat successfully reframed the issue away from her demeaning usurpation of Native American identity for employment purposes to why people were attacking her family.
Warren also went into media shutdown, refusing to answer any questions except when confronted in unavoidable situations. Even then, Warren robotically stuck to the stript of defending her family.
Warren avoided one-on-one interviews with anyone other than sycophants until the day before the Massachusetts Democratic state convention, when the Cherokee narrative threatened to derail Warren's attempt to keep her only Democratic rival, Marisa DeFranco,
off the ballot. The convention-eve interviews, where Warren of course stuck to script, were enough to quiet party concerns, and DeFranco was kept off the ballot.
I don't know if Warren's false narrative ever would have doomed her campaign, considering it was Massachusetts, but the script and press control worked for electoral purposes.
Fast forward to Wendy Davis.