When will companies learn to listen to their consumers? Maybe PepsiCo will now that its profit dropped 10% in the third quarter after it devoted more time to healthier drinks instead of its staples like Pepsi and Mountain Dew. From The Wall Street Journal:
PepsiCo this year shifted resources away from its...
Coca-Cola stunned the country on Wednesday when the company announced it will stop selling Coke Zero in America and replace it with a new soft drink: Coke Zero Sugar.
Coke Zero Sugar “is a reinvention of Coke Zero” said CEO James Quincey. It has a new recipe and design.
Actions speak louder than words — or at least that’s what Pepsi’s latest endeavor to expand into the health food department seems to suggest. People say they want healthier foods, but Pepsi has found that people prefer taste over nutritional information.
Pepsi CEO Indra Nooyi wants to make the comp...
Over the past few weeks, Americans have had provided to them two new and diverse sets of emojis to reflect, more precisely, their exact physical characteristics: Latino emojis and curly-haired emojis.
Zubi Advertising released the Latino-culture emoji keyboard and Unilever’s Dove crafted the “curly-haired” emojis, both available to download for free.
If I...
Etsy has long been my internet happy place. The online market provides craft-makers, artists, photographers, and virtually every creatively-minded individual a place to hawk their wares. And with over one million active sellers scattered across the globe, there’s an abundance of fabulously kitschy, and often customizable items to chose from.
I’ve purchased...
National Right to Life posted a wonderful, poignant, and likable defense of life today, and you can breathe a sigh of relief: it works, beautifully. Not only is it relevant and lighthearted while delivering an important message, it does so without trying too hard.
And — they did it in the heart...
It’s worth “liking” the “Ready for Hillary” page on Facebook, the former First Lady’s foray into readying the country for her eventual campaign, not only to give your friends a fright, but also to witness just how different her marketing...
Think the Tea Party’s disappearing? Not according to advertisers, who featured the theme in two ads broadcast in the prime final moments of Monday’s Boston v. Chicago NHL finals game.
FiatUSA takes the continually on-trend Founding Fathers theme as the centerpiece of its “Italian Invasion – Fiat 500L” ad, which debuted June...
April, the month when the sting of the government’s overreach is most acute, provided the backdrop for a series of infographics illustrating just how onerous the tax burden (and fiscal irresponsibility) is to our country. Groups like the Cato Institute, AFP, Illinois Policy Institute, and the Heritage Foundation all found ways...
After a greater number of McDonald’s stores stayed open on Thanksgiving, resulting in an estimated $36 million additional sales this year, an internal memo from the company is urging franchisees to remain open on Christmas. According to an analysis in Advertising Age, that one day accounted for almost one percentage point of...
It’s time to move beyond just demographics.
A new study commissioned by Independent Women’s Voice reveals that it may be not surface-level stats that can predict voter behavior, but who they are. Their study found that voters’ exposure to facts about the economy can dramatically influence their political preferences.
The research, which was conducted in...
Twitter is emerging as the preferred facilitator of online conversations through which Americans can immediately react to, digest, and in most cases, ridicule, the presidential debates.
The October 3 debate saw a record number of tweets, 10.3 million, for a political event, and Twitter has put together an inforgraphic showing just what...
Clearly Americans for Prosperity has been doing their deep-values research. Because the innovative video they released Friday, “The Dinner Table,” hits exactly the right emotions in a remarkably effective piece depicting the traditional family dinner table scene.
Only in this new American scene, not a word is spoken, and the tension is...
The media have fully deployed their defenses to protect President Obama after his dismal debate performance last night. So far two tactics have been employed, the first is the thinly veiled “fact check” attacks, while the other is calling Romney a bully for his take-charge performance.
It is unsurpising that the same...
Back in July, when Alderman Moreno and Chicago Mayor Emanuel decided that the best way to represent “Chicago Values” was to penalize a company for its president’s personal views, Chick-fil-A had a brand rating of 62 according to rankings by researcher YouGov.
New statistics released by the company show that the war...
A study released today by GfK Research revealed sizable reductions in American consumers’ willingness to pay a premium for so-called “green,” or environmentally friendly products. The study was conducted as part of the research company’s “Green Gauge Report,” which measures consumer attitudes toward environmental issues.
According to study director Timothy Kenyon, “green awareness is...
Timed just right to coincide with the kick off of the DNC convention, Nickelodeon finally released a response this evening to the lewd comments on their star Jason Biggs’s twitter feed, an account which had been actively promoted by the network late last week. The statement, which they tweeted from the...
