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marketing Tag

Posted by Mary Chastain on October 04, 2017 12 Comments
When will companies learn to listen to their consumers? Maybe PepsiCo will now that its profit dropped 10% in the third quarter after it devoted more time to healthier drinks instead of its staples like Pepsi and Mountain Dew. From The Wall Street Journal:
PepsiCo this year shifted resources away from its namesake cola and Mountain Dew toward new products such as its premium bottled-water brand, LIFEWTR, and a sparkling lemonade called Lemon Lemon, finance chief Hugh Johnston said in an interview Wednesday.

Posted by Mary Chastain on July 26, 2017 18 Comments
Coca-Cola stunned the country on Wednesday when the company announced it will stop selling Coke Zero in America and replace it with a new soft drink: Coke Zero Sugar. Coke Zero Sugar "is a reinvention of Coke Zero" said CEO James Quincey. It has a new recipe and design.

Posted by Mary Chastain on December 12, 2016 15 Comments
Actions speak louder than words -- or at least that's what Pepsi's latest endeavor to expand into the health food department seems to suggest. People say they want healthier foods, but Pepsi has found that people prefer taste over nutritional information. Pepsi CEO Indra Nooyi wants to make the company a "health juggernaut," but to keep up with the consumer wants, the company has increased the sugar content of its products.

Posted by Anne Segal on December 04, 2015 10 Comments
Over the past few weeks, Americans have had provided to them two new and diverse sets of emojis to reflect, more precisely, their exact physical characteristics: Latino emojis and curly-haired emojis. Zubi Advertising released the Latino-culture emoji keyboard and Unilever's Dove crafted the "curly-haired" emojis, both available to download for free. If I was feeling generous, I would say this is quite the triumph of the free market: companies, sensing a consumer need, responded to than need and, voila, a gap was filled in the emoji market. It seems that this may be less of a "demand" issue than a desire to be a "first-mover" in the race to find the next empty overture to appease the gods of condemnation and political correctness.

Posted by Kemberlee Kaye on April 16, 2015 5 Comments
Etsy has long been my internet happy place. The online market provides craft-makers, artists, photographers, and virtually every creatively-minded individual a place to hawk their wares. And with over one million active sellers scattered across the globe, there's an abundance of fabulously kitschy, and often customizable items to chose from. I've purchased everything from wall hangings, jewelry, vintage clothing, incense, post cards, to hors d'oeuvres plates, and many other unique pieces. Until recently, mass manufactured products were not eligible for Etsy stores. Founded in Brooklyn approximately 10 years ago, Etsy practically re-engineered the virtual marketplace and offered a global platform for the would-be small business owner.  Opening a shop in Etsy's marketplace is free. Etsy charges 20 cents for each item listed and collects a fee of 3.5% once the item sells. Screen Shot 2015-04-16 at 2.06.43 PM Reaching a new milestone today, Etsy went public. The IPO's shares are currently hovering around $32 a pop. "Today, as we reach an important milestone for Etsy – our initial public offering on the Nasdaq stock exchange – we would like to thank you, our sellers, for helping us reimagine commerce. Together, we’ve built not only a thriving marketplace, but a unique worldwide community based on creativity, entrepreneurship and helping one another," said the site's announcement.

Posted by Anne Segal on August 27, 2013 40 Comments

National Right to Life posted a wonderful, poignant, and likable defense of life today, and you can breathe a sigh of relief: it works, beautifully. Not only is it relevant and lighthearted while delivering an important message, it does so without trying too hard. And --...

Posted by Anne Segal on June 29, 2013 24 Comments

It's worth "liking" the "Ready for Hillary" page on Facebook, the former First Lady's foray into readying the country for her eventual campaign, not only to give your friends a fright, but also to witness just how different her marketing is than her nemesis Barack...

Posted by Anne Segal on June 26, 2013 8 Comments

Think the Tea Party's disappearing? Not according to advertisers, who featured the theme in two ads broadcast in the prime final moments of Monday's Boston v. Chicago NHL finals game. FiatUSA takes the continually on-trend Founding Fathers theme as the centerpiece of its "Italian Invasion -...

Posted by Anne Segal on April 23, 2013 8 Comments

April, the month when the sting of the government's overreach is most acute, provided the backdrop for a series of infographics illustrating just how onerous the tax burden (and fiscal irresponsibility) is to our country. Groups like the Cato Institute, AFP, Illinois Policy Institute, and...

Posted by Anne Segal on December 18, 2012 34 Comments

After a greater number of McDonald's stores stayed open on Thanksgiving, resulting in an estimated $36 million additional sales this year, an internal memo from the company is urging franchisees to remain open on Christmas. According to an analysis in Advertising Age, that one day accounted...

Posted by Anne Segal on October 24, 2012 20 Comments

It's time to move beyond just demographics. A new study commissioned by Independent Women's Voice reveals that it may be not surface-level stats that can predict voter behavior, but who they are. Their study found that voters' exposure to facts about the economy can dramatically influence their political...

Posted by Anne Segal on October 18, 2012 10 Comments

Twitter is emerging as the preferred facilitator of online conversations through which Americans can immediately react to, digest, and in most cases, ridicule, the presidential debates. The October 3 debate saw a record number of tweets, 10.3 million, for a political event, and Twitter has put...

Posted by Anne Segal on October 09, 2012 33 Comments

Clearly Americans for Prosperity has been doing their deep-values research. Because the innovative video they released Friday, "The Dinner Table," hits exactly the right emotions in a remarkably effective piece depicting the traditional family dinner table scene. Only in this new American scene, not a word...

Posted by Anne Segal on October 04, 2012 41 Comments

The media have fully deployed their defenses to protect President Obama after his dismal debate performance last night. So far two tactics have been employed, the first is the thinly veiled "fact check" attacks, while the other is calling Romney a bully for his take-charge...

Posted by Anne Segal on October 03, 2012 17 Comments

Back in July, when Alderman Moreno and Chicago Mayor Emanuel decided that the best way to represent "Chicago Values" was to penalize a company for its president's personal views, Chick-fil-A had a brand rating of 62 according to rankings by researcher YouGov. New statistics released by...

Posted by Anne Segal on September 24, 2012 22 Comments

A study released today by GfK Research revealed sizable reductions in American consumers' willingness to pay a premium for so-called "green," or environmentally friendly products. The study was conducted as part of the research company's "Green Gauge Report," which measures consumer attitudes toward environmental issues. According to study...

Posted by Anne Segal on August 10, 2012 10 Comments

If you were to look to the masses to see what stereotypes persist about different states, analyzing the auto-completes that come up in google searches is certainly a creative way to start. The blog No Upside mapped the auto-completes for each state, with some amusing conclusions. Renee DiResta,...

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