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Founding Fathers and Tea Party still favorites with advertisers

Founding Fathers and Tea Party still favorites with advertisers

Think the Tea Party’s disappearing? Not according to advertisers, who featured the theme in two ads broadcast in the prime final moments of Monday’s Boston v. Chicago NHL finals game.

FiatUSA takes the continually on-trend Founding Fathers theme as the centerpiece of its “Italian Invasion – Fiat 500L” ad, which debuted June 20, although puts an irreverent spin on the Tea Party. Fiat’s ad adjusts Paul Revere’s ad, reimagining what might have happened had the Italians been coming, and not the British. From Fiat:

Just imagine how different America might have been if the Italians had invaded instead of the British. When the all-new, bigger FIAT® 500L shows up, things get a whole lot more fun.

Near the end of the spot, one of the women remarks, “this is going to be much better than a Tea Party” — a slight slight to the Tea Party? Some of us might view it that way.


Contrast Fiat’s re-imagining of the Tea Party with the Boston Beer Company’s Samuel Adams commercial. While also choosing to evoke the Revolutionary War period (understandable given their namesake) in their latest ad, it’s a bit more reverent. The commercial includes an edited (“by their Creator” is absent) reading of the Declaration of Independence and finishes by saying, “we bow to no kings. declare your independence.”

It seems the Tea Party isn’t going anywhere — for advertisers, at least.

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Comments

The Samuel Adams ad is kind of a joke considering last night’s election results…

Notice that the Samuel Adams commercial cut out a key three word phrase, “by their Creator”. (“That all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty, and the Pursuit of Happiness) They didn’t want to offend anyone by suggesting that the Founding Fathers were all deeply religious men. The Founding Fathers could not imagine their vision of a free democratic republic without virtuous people who are guided by a deep respect for and fear of God. The Samuel Adams company tries to look tough but ultimately they are sissies, afraid of the PC anti-God police. They cut out the very heart of the ethic and morality that was the foundation of the country, namely, God.

OH yes, Anne did point out the truncation of “by their Creator”. but I wanted to point out how ridiculous that would be to the Founding Fathers: where do these rights come from? Certainly, not from earthly Kings or Rulers. God is why you don’t need the state granting us rights but, rather, the state as protecting our God-given rights.

Stamp Act of 2013: the Progressive’s Obamacare (enforced by the King’s henchmen – the IRS.

Let’s send Obama and consort to Africa for a permanent safari.

I think the woman in the ad was making reference to the original “Boston tea party”, not today’s TEA Party.

Although, with the liberals in charge of the media, you never know.

Henry Hawkins | June 26, 2013 at 10:00 am

First draft, Declaration of Independence:

“We hold these truths to be self-evident, that all men are created equal, that they are endowed by, we dunno, some kind of magic we don’t really understand with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.”

These are advertisers. If they thought it would increase sales they’d use Ted Bundy, communism, or goat sex as themes.

Next week is July 4th. This always prompts founding founders themes in American advertising. By the end of the holiday weekend it will be gone.

What bothers me is that these type of presentations (like Obama’s own) give the impression that this country could have been easily conceived without God as the cornerstone. But the Declaration of Independence refutes this idea. How can you have a country ruled by the people if their rights come from human governing authories? What gives them the right to rule themselves?

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