marketing  (Page 2)

Why are infographics so irresistible?

Comments
Permalink
Posted by  ▪  Friday, August 10, 2012 at 12:31pm 8/10/2012 at 12:31pm

If you were to look to the masses to see what stereotypes persist about different states, analyzing the auto-completes that come up in google searches is certainly a creative way to start.

The blog No Upside mapped the auto-completes for each state, with some amusing conclusions. Renee DiResta,...

Read More...
 
 
 

Chick-fil-A Appreciation Day: more satisfying than voting?

Comments
Permalink
Posted by  ▪  Wednesday, August 1, 2012 at 11:42am 8/1/2012 at 11:42am

Today is Chick-fil-A Appreciation Day, where supporters of the restaurant chain use their dollars to eat at the restaurant and show appreciation for the company whose CEO has come under fire for expressing his views on traditional marriage. The event was suggested by former Arkansas Governor Mike Huckabee:

I ask you to...

Read More...
 
 
 

The age of Bully Marketing

Comments
Permalink
Posted by  ▪  Saturday, July 14, 2012 at 4:09pm 7/14/2012 at 4:09pm

We’ve become accustomed to leftist agenda-ists using campaigns of intimidation and bullying to push their way into the public school system, museums, our churches and synagogues, and of course into the old guard media. Are consumer packaged goods the final frontier?

By now you’ve probably seen the Kraft Foods “gay pride” oreo...

Read More...
 
 
 

New RNC ad hits on that taxing aspect

Comments
Permalink
Posted by  ▪  Friday, June 29, 2012 at 12:38pm 6/29/2012 at 12:38pm

Today the RNC released a t.v. ad hitting Obama on his denials that Obamacare is a tax:

Hot Air writes:

This is probably the best attack that Republicans and Mitt Romney can muster from yesterday’s defeat — and it’s likely to be effective.  Whatever boost Obama gets politically from prevailing at the Court...

Read More...
 
 
 

The Obamacare ruling from a marketer’s perspective

Comments
Permalink
Posted by  ▪  Friday, June 29, 2012 at 11:34am 6/29/2012 at 11:34am

The Obamacare ruling has implications beyond those affecting policy and judicial precedent; the Supreme Court decision allows Obama to claim the total success of his far-Left ideology, with a stamp of approval that goes all the way up to the Supreme Court.

Why is that so important to a political marketer?

I recently...

Read More...
 
 
 

Hillary brand renovation formula officially established

Comments
Permalink
Posted by  ▪  Friday, June 22, 2012 at 1:25pm 6/22/2012 at 1:25pm

I have documented some of Hillary’s brand renovation exercises over the past year as she seeks to distance herself from Obama, whose “hope and change” polish has tarnished quite quickly over the past few months. It seems the more his brand falters, the more we see of Hillary.

At the swearing-in ceremony...

Read More...
 
 
 

SSIDs: The new political lawn signs?

Comments
Permalink
Posted by  ▪  Tuesday, June 12, 2012 at 3:50pm 6/12/2012 at 3:50pm

Service set identifiers, or SSIDs, are essentially the network names that people give to their wireless networks. It turns out many Americans–and people across the world–are turning to SSIDs as a unique way to express their political sentiments. Much in the same way a yard sign pronounces to the world your...

Read More...
 
 
 

Obama, Ayers, Mitt, and now Anna Wintour want to eat dinner with the plebs

Comments
Permalink
Posted by  ▪  Friday, June 1, 2012 at 12:36pm 6/1/2012 at 12:36pm

If you’ve passed up your chance to have “Dinner with Barack” or “Grab a Bite with Mitt,” don’t worry. Another celebrity is deigning to let you join her table. This time, it’s Vogue editor-in-chief Anna Wintour who’s inviting you to join her and Sarah Jessica Parker on June 14 to help...

Read More...
 
 
 

The corporate social responsibility gamble

Comments
Permalink
Posted by  ▪  Friday, May 25, 2012 at 1:56pm 5/25/2012 at 1:56pm

The free market, where it is still free, has a way of keeping companies in line that stray too far from their consumers’ core values.

That was the counter-argument (not original) I always made when, during business school at Cornell, some of our professors would tote corporate social responsibility and the “triple...

Read More...
 
 
 

Splitting Hairs: What’s Hillary Up To?

Comments
Permalink
Posted by  ▪  Thursday, May 24, 2012 at 3:37pm 5/24/2012 at 3:37pm

Hillary’s hair color–and length–have been changing over time. Is it splitting hairs to ask what this might mean?

With the news that Biden’s not polling so well in several swing states, it’s tempting to take a look at any signals we can glean from Secretary of State Hillary Clinton as to her...

Read More...
 
 
 

Move to change propaganda laws opens up Cold War argument

Comments
Permalink
Posted by  ▪  Monday, May 21, 2012 at 6:13pm 5/21/2012 at 6:13pm

An old Cold War argument has been resurrected with the news that an amendment allowing U.S. propaganda to be broadcast within our borders has been passed out of the house along with the Defense Authorization Act.

Should the State Department be authorized to allow its propaganda to be broadcast to us in...

Read More...
 
 
 

NBC show to depict EMP-aftermath society

Comments
Permalink
Posted by  ▪  Friday, May 18, 2012 at 7:00pm 5/18/2012 at 7:00pm

“Revolution,” a new drama from NBC‘s fall lineup, depicts what life would look like in the aftermath of an EMP attack. Producer JJ. Abrams (Iron Man) sets the action in Chicago, 15 years after all electricity on the planet is wiped out. In the teaser, the narrator sets the scene:

“We used electricity...

Read More...
 
 
 

The illusion of choice

Comments
Permalink
Posted by  ▪  Monday, May 7, 2012 at 9:14am 5/7/2012 at 9:14am

A graphic entitled “The Illusion of Choice” has been circulating among those keen to expose the interconnectedness of many of the brands available to consumers:

“Interconnectedness” might be a nice way of putting it, for some.

That’s because this graphic plays into the misplaced alarm that has led some consumers to believe that...

Read More...
 
 
 

Yet another Obama campaign hashtag attempt: #readytogo

Comments
Permalink
Posted by  ▪  Sunday, May 6, 2012 at 9:00am 5/6/2012 at 9:00am

At the risk of beating a dead horse, I’m letting you know that the Obama campaign has unveiled yet another hashtag: #readytogo.

Now they’re just making it too easy.

The campaign, which officially kicked off Saturday in Ohio, even got some some college students (a la 2008) at Ohio  State University to lend...

Read More...
 
 
 

Heartland Institute unveils marketing campaign on Global Warming

Comments
Permalink
Posted by  ▪  Saturday, May 5, 2012 at 2:15pm 5/5/2012 at 2:15pm

Free-market think tank The Heartland Institute has taken their policy insights one step further by securing a high-profile billboard on global warming:

According to Joe Bast, the Heartland Institute’s president:

The most prominent advocates of global warming aren’t scientists….They are Charles Manson, a mass murderer; Fidel Castro, a tyrant; and Ted Kaczynski, the Unabomber. Global warming...

Read More...
 
 
 

“Julia”: Obama marketing machine fail

Comments
Permalink
Posted by  ▪  Saturday, May 5, 2012 at 9:15am 5/5/2012 at 9:15am

In the days since the unveiling of the Obama campaign’s cartoon Julia, critics on both the left and the right have laughed off the cradle-to-grave depiction of life with Big Brother handling everything for “its women”:

MSNBC’s Willie Geist: “They did lob this up as a softball for Republicans, one conservative saying, ‘Who the...

Read More...
 
 
 

Should the Obama team be courting Nascar fans?

Comments
Permalink
Posted by  ▪  Tuesday, May 1, 2012 at 9:15am 5/1/2012 at 9:15am

Now the Obama marketing team is enticing donors with the opportunity to name put your name on a stock car:

Congressman G.K. Butterfield of North Carolina writes:

Regardless of whether you have had an opportunity to see a race on TV or experience the roar of a stock car engine in person, the 2012...

Read More...