Monday morning, the White House announced they'd added another social media platform to their repertoire -- Snapchat.
Beginning as an app that allowed users to privately share photo messages with friends, messages that would vanish after viewing (it's biggest selling point early on), Snapchat quickly evolved to include video messaging, a chat feature, and most recently,
Story Explorer.
Story Explorer allows users to take videos or photos and add them to their "Story"; essentially, the apps version of a public profile. Unique to Snapchat, Story Explorer has become more than a personalized user perspective and is now used by media outlets, brands of various kinds, and as of today -- the White House.
The
White House explained: