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National Right to Life hits home run where it counts, Buzzfeed

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Posted by  ▪  Tuesday, August 27, 2013 at 8:00pm

National Right to Life posted a wonderful, poignant, and likable defense of life today, and you can breathe a sigh of relief: it works, beautifully. Not only is it relevant and lighthearted while delivering an important message, it does so without trying too hard.

And — they did it in the heart...

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Rebranding Hillary Clinton is hard work

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Posted by  ▪  Saturday, June 29, 2013 at 10:30am

It’s worth “liking” the “Ready for Hillary” page on Facebook, the former First Lady’s foray into readying the country for her eventual campaign, not only to give your friends a fright, but also to witness just how different her marketing...

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Founding Fathers and Tea Party still favorites with advertisers

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Posted by  ▪  Wednesday, June 26, 2013 at 7:00am

Think the Tea Party’s disappearing? Not according to advertisers, who featured the theme in two ads broadcast in the prime final moments of Monday’s Boston v. Chicago NHL finals game.

FiatUSA takes the continually on-trend Founding Fathers theme as the centerpiece of its “Italian Invasion – Fiat 500L” ad, which debuted June...

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War of the Taxpayer Shakedown infographics

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Posted by  ▪  Tuesday, April 23, 2013 at 1:11pm

April, the month when the sting of the government’s overreach is most acute, provided the backdrop for a series of infographics illustrating just how onerous the tax burden (and fiscal irresponsibility) is to our country. Groups like the Cato Institute, AFP, Illinois Policy Institute, and the Heritage Foundation all found ways...

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Cultural shift — McDonald’s urges stores to stay open on Christmas

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Posted by  ▪  Tuesday, December 18, 2012 at 7:40pm

After a greater number of McDonald’s stores stayed open on Thanksgiving, resulting in an estimated $36 million additional sales this year, an internal memo from the company is urging franchisees to remain open on Christmas. According to an analysis in Advertising Age, that one day accounted for almost one percentage point of...

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New study finds economic illiteracy correlates with political preferences

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Posted by  ▪  Wednesday, October 24, 2012 at 4:15pm

It’s time to move beyond just demographics.

A new study commissioned by Independent Women’s Voice reveals that it may be not surface-level stats that can predict voter behavior, but who they are. Their study found that voters’ exposure to facts about the economy can dramatically influence their political preferences.

The research, which was conducted in...

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Debates go better with Twitter

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Posted by  ▪  Thursday, October 18, 2012 at 4:23pm

Twitter is emerging as the preferred facilitator of online conversations through which Americans can immediately react to, digest, and in most cases, ridicule, the presidential debates.

The October 3 debate saw a record number of tweets, 10.3 million, for a political event, and Twitter has put together an inforgraphic showing just what...

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AFP’s Dinner Table video a punch in Obama’s gut

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Posted by  ▪  Tuesday, October 9, 2012 at 12:23pm

Clearly Americans for Prosperity has been doing their deep-values research. Because the innovative video they released Friday, “The Dinner Table,” hits exactly the right emotions in a remarkably effective piece depicting the traditional family dinner table scene.

Only in this new American scene, not a word is spoken, and the tension is...

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A new cloak for media bias: the fact-check segment

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Posted by  ▪  Thursday, October 4, 2012 at 2:30pm

The media have fully deployed their defenses to protect President Obama after his dismal debate performance last night. So far two tactics have been employed, the first is the thinly veiled “fact check” attacks, while the other is calling Romney a bully for his take-charge performance.

It is unsurpising that the same...

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Fallout continues from govt hit job on Chick-fil-A

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Posted by  ▪  Wednesday, October 3, 2012 at 10:15am

Back in July, when Alderman Moreno and Chicago Mayor Emanuel decided that the best way to represent “Chicago Values” was to penalize a company for its president’s personal views, Chick-fil-A had a brand rating of 62 according to rankings by researcher YouGov.

New statistics released by the company show that the war...

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“Green” products on the outs with cash-strapped Americans

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Posted by  ▪  Monday, September 24, 2012 at 2:27pm

A study released today by GfK Research revealed sizable reductions in American consumers’ willingness to pay a premium for so-called “green,” or environmentally friendly products. The study was conducted as part of the research company’s “Green Gauge Report,” which measures consumer attitudes toward environmental issues.

According to study director Timothy Kenyon, “green awareness is...

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Perfectly timed: Nickelodeon tweets response on Jason Biggs as DNC kicks off

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Posted by  ▪  Tuesday, September 4, 2012 at 7:22pm

Timed just right to coincide with the kick off of the DNC convention, Nickelodeon finally released a response this evening to the lewd comments on their star Jason Biggs’s twitter feed, an account which had been actively promoted by the network late last week. The statement, which they tweeted from the...

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Why are infographics so irresistible?

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Posted by  ▪  Friday, August 10, 2012 at 12:31pm

If you were to look to the masses to see what stereotypes persist about different states, analyzing the auto-completes that come up in google searches is certainly a creative way to start.

The blog No Upside mapped the auto-completes for each state, with some amusing conclusions. Renee DiResta,...

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Chick-fil-A Appreciation Day: more satisfying than voting?

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Posted by  ▪  Wednesday, August 1, 2012 at 11:42am

Today is Chick-fil-A Appreciation Day, where supporters of the restaurant chain use their dollars to eat at the restaurant and show appreciation for the company whose CEO has come under fire for expressing his views on traditional marriage. The event was suggested by former Arkansas Governor Mike Huckabee:

I ask you to...

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The age of Bully Marketing

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Posted by  ▪  Saturday, July 14, 2012 at 4:09pm

We’ve become accustomed to leftist agenda-ists using campaigns of intimidation and bullying to push their way into the public school system, museums, our churches and synagogues, and of course into the old guard media. Are consumer packaged goods the final frontier?

By now you’ve probably seen the Kraft Foods “gay pride” oreo...

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New RNC ad hits on that taxing aspect

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Posted by  ▪  Friday, June 29, 2012 at 12:38pm

Today the RNC released a t.v. ad hitting Obama on his denials that Obamacare is a tax:

Hot Air writes:

This is probably the best attack that Republicans and Mitt Romney can muster from yesterday’s defeat — and it’s likely to be effective.  Whatever boost Obama gets politically from prevailing at the Court...

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The Obamacare ruling from a marketer’s perspective

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Posted by  ▪  Friday, June 29, 2012 at 11:34am

The Obamacare ruling has implications beyond those affecting policy and judicial precedent; the Supreme Court decision allows Obama to claim the total success of his far-Left ideology, with a stamp of approval that goes all the way up to the Supreme Court.

Why is that so important to a political marketer?

I recently...

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