Between the President's executive orders, a spiraling health care delivery infrastructure, and a bloated welfare state, candidates gearing up for a run in 2016 have no shortage of material for stump speeches and e-mail blasts.
But, as anyone who has looked at the data from previous cycles knows, some issues move voters to the polls, while others move voters to remain on the couch rating movies on Netflix.
Willingness to prioritize issues has been a problem for the right at least as long as I've been involved in politics. We worry that strategically promoting, say, conservative economic policies, means that we're somehow downplaying the importance of other issues such as abortion, immigration, or the country's whirling moral compass.
I don't have a solution to this problem; but as a strategist, when it comes to choosing which issues to throw on the front burner during a political campaign, I look to the data. A
new poll by Gallup rounds up the top concerns of Americans in 2014, and offers valuable insight for those looking to get an early start on platform building.
2014 was unique in that over the course of the year, four issues dominated the conversation enough to break double digits in the percentage of people who thought that particular problem was the nation's most troubling.
Gallup
explains how the numbers have shifted: