TIME Article Demands Brands Publicly Declare Political Loyalties
on March 16, 2017
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The battle against the overly politicized life is a never-ending brawl and one that's only intensified since President Trump was inaugurated, sending the progressive movement into a tailspin.
Seth Matlins, Executive Vice President of Branded Impact at WME/IMG, wrote an opinion post, which TIME published online, demanding brands publicly declare their political allegiance or find themselves irrelevant.












