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marketing Tag

Today is Chick-fil-A Appreciation Day, where supporters of the restaurant chain use their dollars to eat at the restaurant and show appreciation for the company whose CEO has come under fire for expressing his views on traditional marriage. The event was suggested by former Arkansas...

We've become accustomed to leftist agenda-ists using campaigns of intimidation and bullying to push their way into the public school system, museums, our churches and synagogues, and of course into the old guard media. Are consumer packaged goods the final frontier? By now you've probably seen...

Today the RNC released a t.v. ad hitting Obama on his denials that Obamacare is a tax: Hot Air writes: This is probably the best attack that Republicans and Mitt Romney can muster from yesterday’s defeat — and it’s likely to be effective.  Whatever boost Obama gets...

The Obamacare ruling has implications beyond those affecting policy and judicial precedent; the Supreme Court decision allows Obama to claim the total success of his far-Left ideology, with a stamp of approval that goes all the way up to the Supreme Court. Why is that so...

I have documented some of Hillary's brand renovation exercises over the past year as she seeks to distance herself from Obama, whose "hope and change" polish has tarnished quite quickly over the past few months. It seems the more his brand falters, the more we...

Service set identifiers, or SSIDs, are essentially the network names that people give to their wireless networks. It turns out many Americans--and people across the world--are turning to SSIDs as a unique way to express their political sentiments. Much in the same way a yard...

The free market, where it is still free, has a way of keeping companies in line that stray too far from their consumers' core values. That was the counter-argument (not original) I always made when, during business school at Cornell, some of our professors would tote...

Hillary's hair color--and length--have been changing over time. Is it splitting hairs to ask what this might mean? With the news that Biden's not polling so well in several swing states, it's tempting to take a look at any signals we can glean from Secretary of...

An old Cold War argument has been resurrected with the news that an amendment allowing U.S. propaganda to be broadcast within our borders has been passed out of the house along with the Defense Authorization Act. Should the State Department be authorized to allow its propaganda...

"Revolution," a new drama from NBC's fall lineup, depicts what life would look like in the aftermath of an EMP attack. Producer JJ. Abrams (Iron Man) sets the action in Chicago, 15 years after all electricity on the planet is wiped out. In the teaser, the...

A graphic entitled "The Illusion of Choice" has been circulating among those keen to expose the interconnectedness of many of the brands available to consumers: "Interconnectedness" might be a nice way of putting it, for some. That's because this graphic plays into the misplaced alarm that has...

At the risk of beating a dead horse, I'm letting you know that the Obama campaign has unveiled yet another hashtag: #readytogo. Now they're just making it too easy. The campaign, which officially kicked off Saturday in Ohio, even got some some college students (a la 2008)...

Free-market think tank The Heartland Institute has taken their policy insights one step further by securing a high-profile billboard on global warming: According to Joe Bast, the Heartland Institute's president: The most prominent advocates of global warming aren’t scientists...

In the days since the unveiling of the Obama campaign's cartoon Julia, critics on both the left and the right have laughed off the cradle-to-grave depiction of life with Big Brother handling everything for "its women": MSNBC's Willie Geist: "They did lob this up as a softball...

Now the Obama marketing team is enticing donors with the opportunity to name put your name on a stock car: Congressman G.K. Butterfield of North Carolina writes: Regardless of whether you have had an opportunity to see a race on TV or experience the roar of a stock...

Today the Obama campaign unveiled "Forward," a seven-minute video highlighting his campaign strategy for the election: Similar to the 2008 concept, "Change," this one-word slogan captures a vague sense of movement without articulating a strategy, end, or principle. The movement this terms evokes is no more than...

Today some on the Right conceded that Obama's the one with the "cool" factor. Does that mean the Republicans need to cede all marketing savvy, though? Compare the RNC and DNC convention websites and ask yourself what caption you'd write under the images. The splash page...