Carbonite  (Page 1)

Carbonite CEO admits dropping Limbaugh hurt growth more than expected

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Posted by  ▪  Friday, August 3, 2012 at 12:13pm 8/3/2012 at 12:13pm

Carbonite famously dropped Rush Limbaugh on a Saturday Night at the height of the Sandra Fluke controversy.  Carbonite became the poster child for the Rush boycott movement organized by Media Matters, which coordinated the effort with so-called independent groups.

At the time I examined Carbonite’s SEC filings, and how Carbonite had built...

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Carbonite Limbaugh boycott cracking?

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Posted by  ▪  Thursday, April 26, 2012 at 7:53pm 4/26/2012 at 7:53pm

Very, very interesting.

I had heard from a reader a couple of weeks ago that she heard a Carbonite ad running on the Rush Limbaugh show on a radio station in Texas:

I was in the car running errands so I just don’t remember the exact time. Sometime between noon and 3 o’clock....

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Carbonite countdown

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Posted by  ▪  Tuesday, April 24, 2012 at 3:14pm 4/24/2012 at 3:14pm

On May 1, Carbonite will release its 1st Q 2012 results after the close of the markets, and will host an investor conference call.

At that time, we may get the first glimpse into whether and to what extent Carbonite’s famous March 3, Saturday night jettison of its sponsorship of Rush Limbaugh has...

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Has Carbonite accepted responsibility?

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Posted by  ▪  Tuesday, April 10, 2012 at 9:01am 4/10/2012 at 9:01am

Carbonite has been flying below the radar the past few weeks, as companies like Arby’s have incurred the wrath of conservatives for pandering to the Media Matters inspired and coordinated attempt to drive Rush Limbaugh from the airwaves.

Carbonite was the most visible and self-righteous of the advertisers to drop Limbaugh in the first...

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#StopRush turns into #MediaMattersStopped

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Posted by  ▪  Thursday, March 29, 2012 at 10:26am 3/29/2012 at 10:26am

Earlier this month Media Matters launched its most ferocious boycott effort ever to force Rush Limbaugh off the air by intimidating advertisers.

It always was a charade, as documented here many times.  Media Matters coordinated with “independent” groups to make it appear that there was a grassroots movement, but it was astroturf.

The...

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Pop!

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Posted by  ▪  Friday, March 23, 2012 at 6:22pm 3/23/2012 at 6:22pm
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Carbonite and Howard Stern

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Posted by  ▪  Friday, March 16, 2012 at 10:17am 3/16/2012 at 10:17am

As detailed yesterday, the Media Matters employee spearheading efforts to pressure advertisers to stop advertising on the Rush Limbaugh show considered the March 3 Saturday night announcement by Carbonite that it was ceasing all advertising on Rush’s show to be a turning point.

Just the day before, on March 2, Carbonite’s CEO David Friend...

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Carbonite’s Saturday Night Massacre

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Posted by  ▪  Saturday, March 10, 2012 at 11:00am 3/10/2012 at 11:00am

One week agao, on Saturday night, March 3, 2012, Carbonite announced its decision to break off relations with its key radio endorser.  It appears to have been a fateful decision.

From Chuck Jaffe at MarketWatch, Don’t ‘rush’ to Carbonite shares (h/t commenter Eliot Ness):

When Carbonite Inc. stock took a quick plunge this week, there...

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The lesson of Carbonite

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Posted by  ▪  Friday, March 9, 2012 at 10:00am 3/9/2012 at 10:00am

Probably not a good idea to make decisions which could alter the course of company history on a Saturday night.

Will Carbonite become the next Sleep Train, and attempt to regain access to Limbaugh’s audience? Via Instapundit, Rush said no to Sleep Train and probably would to Carbonite:

OUCH:  Limbaugh Not So Hot...

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Carbonite shoots its business model in the foot

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Posted by  ▪  Thursday, March 8, 2012 at 8:45am 3/8/2012 at 8:45am

The decline in the price of Carbonite stock since it announced it was dropping its longstanding advertising on the Rush Limbaugh show is not the real story of the damage done to Carbonite.

The price of Carbonite stock has been dropping since October for reasons unrelated to this controversy, although it did fall off a...

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In SEC filing, Carbonite lists Ed Schultz, Rachel Maddow and Randi Rhodes as “trusted spokespersons”

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Posted by  ▪  Wednesday, March 7, 2012 at 1:36pm 3/7/2012 at 1:36pm

Carbonite dropped its high-profile sponsorship of Rush Limbaugh because of a single incident last week in which Rush used certain words in describing Sandra Fluke, for which Rush apologized in writing on Saturday and on the air on Monday.

Yet Carbonite retains sponsorship of others who have made personal attacks and insults a...

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Rush: Boycott failing

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Posted by  ▪  Wednesday, March 7, 2012 at 12:29pm 3/7/2012 at 12:29pm

I’ll post the audio when available, but Rush Limbaugh just stated that the advertiser boycott of his show is vastly overstated and based on inflated numbers.

(audio added, via Common Cents)

As I have pointed out in response to concerned commenters, many of those listed by Media Matters and Think Progress as having...

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Announcing The Carbonite Accountability Project

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Posted by  ▪  Tuesday, March 6, 2012 at 1:14pm 3/6/2012 at 1:14pm

On Saturday, March 3, 2012, Carbonite announced that it was dropping its advertising on the Rush Limbaugh Show even after Limbaugh had apologized to Sandra Fluke for certain comments made regarding Ms. Fluke.

When the controversy originally broke, Carbonite took a principled stand that its advertising was not an endorsement of a particular...

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Carbonite background

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Posted by  ▪  Monday, March 5, 2012 at 11:48am 3/5/2012 at 11:48am

Jeffrey Lord (via Instapundit) addresses the attempt to drive away Rush Limbaugh’s advertisers, focusing particularly on Carbonite:

In other words, to put it politely, Mr. Friend’s woe-is-me I’m-withdrawing-my-company’s sponsorship-from-Rush Limbaugh-because of-my-lovely-daughters is as close to certifiable BS as one can imagine. Mr. Friend, one can only suspect, placed Carbonite’s ads with Rush Limbaugh because...

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Welcome to total political war

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Posted by  ▪  Monday, March 5, 2012 at 9:18am 3/5/2012 at 9:18am

And I’m not talking about the attempt to get advertisers to stop advertising on Rush Limbaugh’s show, or Fox News, although that would be bad enough.

I’m talking about the second-tier of the warfare, the attempt to intimidate those removed by one or more degrees of separation from the dispute, and to...

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Make an example of Carbonite (Update: ProFlowers joins Rush boycott)

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Posted by  ▪  Sunday, March 4, 2012 at 11:17am 3/4/2012 at 11:17am

Liberal groups have seized on a strategy I didn’t think would be effective, but has had some success, to go after advertisers of prominent conservative media personalities.

Media Matters explicitly seeks to bring down Fox News and investigate its executives, and Fox News advertisers have been targeted by groups like Color of...

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Carbonite drops Rush

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Posted by  ▪  Saturday, March 3, 2012 at 9:57pm 3/3/2012 at 9:57pm

Carbonite, a company I never heard of except through its advertising on Rush Limbaugh’s show, has dropped Rush nothwithstanding Rush’s apology.

Here is the statement released earlier tonight:

A Statement from David Friend, CEO of Carbonite as of 6:45pm ET, March 3:

“No one with daughters the age of Sandra Fluke, and I have...

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