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Carbonite CEO admits dropping Limbaugh hurt growth more than expected

Carbonite CEO admits dropping Limbaugh hurt growth more than expected

Carbonite famously dropped Rush Limbaugh on a Saturday Night at the height of the Sandra Fluke controversy.  Carbonite became the poster child for the Rush boycott movement organized by Media Matters, which coordinated the effort with so-called independent groups.

At the time I examined Carbonite’s SEC filings, and how Carbonite had built its business model based on high growth driven, in significant part, by the promotion of Carbonite by Limbaugh.  I predicted that Carbonite had shot itself in the foot, and put political correctness before the interests of its shareholders.

Since that time the Stop Rush effort has imploded, with backstabbing and accusations among the participants.  Limbaugh has had better numbers than ever, and the hype surrounding Mike Huckabee as a Limbaugh replacement has gone flat.

Yet what became of Carbonite?

On August 1 Carbonite released its 2d Quarter 2012 results, the first full quarter after dropping Limbaugh in March.  The results shocked Wall Street, as Carbonite did not meet its growth targets, causing multiple analysts to drop the target price.  The stock dropped 15% in a day. (h/t reader W)

Most important, in a conference call held on August 1, the CEO David Friend admitted that dropping Limbaugh damaged Carbonite’s growth, and is likely to do so for at least one or two more quarters.

The full audio is available here.  The key passage is embedded below.  (Transcription mine, official transcript not available yet)

(3:10) CEO Friend: “There were four factor that contributed to this slower growth.  First, in March we stopped working with one of our top producing radio endorsers.  While we recently contracted with three new radio personalities, it takes 3-6 months to ramp up new radio hosts so we probably won’t see the full effect of this for another quarter or two.”

(24:15) Q: “I guess I’m a little surprised that you were caught by surprise by the radio host change ’cause I know we’ve talked and I guess my impression was that it wouldn’t be that impactful but I guess it was quite impactful.

CEO Friend: “Yeah, I’d say it turned out to be a bigger issue than we had anticipated.  Because you know at the time there was a lot of noise, I mean we had a huge spike in web traffic around that time just because of all the interest in the whole subject. And it took close to a month for that to sort of die down.  And meanwhile our metrics were, we really couldn’t see what was going because there was so much noise around the website that we had no idea what the ultimate impact was going to be.  It turned out to be a bigger hole in our revenue than we had thought when we initially did this.  However, I don’t think there was any, I’m not regretful of the decision, I think things would have been worse had we not done that.

(added) The analyst asking the question indicates that Friend previously had indicated in private conversations that there would not be a substantial impact.  This demonstrates how Friend misjudged the situation.  Additionally, Friend says the “metrics” could not be known for a month after dropping Limbaugh and that Carbonite had no way of judging the impact.  Yet I don’t recall any statements from Carbonite reflecting the disarray in its ability to measure its own business model.

The last statement by Friend, that the damage would have been worse had Carbonite not dropped Limbaugh is laughable.  Friend has been caught doing serious damage to shareholders based on a political decision which was taken precipitously on a Saturday night.  It’s too convenient now to say things would have been worse, when Friend completely misjudged the impact of dropping Limbaugh.

Update:  Carbonite shareholders have another reason to worry.  Friend has just started a potentialy competitive online storage company with a recently departed executive.

HuffPo picked up on this post, and emphasizes Friend’s claim that things would have been worse.  Interesting that some HuffPo commenters are not buying that line.

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Comments

NC Mountain Girl | August 3, 2012 at 12:21 pm

I have never been able to understand why corporate America is so willing to chase after the business of the far left and the GLBTG community. It is a small market and they risk ticking off more customers than they will gain. I think we need to do far more to point out that while the left boycotts we are loyal and buycott.

    The pathology of ideological peer pressure and group stigma/approval. It is how the Left and PC works. It has enormous power. Look at how it drives a business to ignore its very reason for being.

    JimMtnViewCaUSA in reply to NC Mountain Girl. | August 3, 2012 at 3:46 pm

    The Left has been successful in astroturfing fake displays of outrage. They make it look like a groundswell of popular rage.

    I don’t know if these “savvy corp executives” are truly fooled or if they look for excuses to embrace PC attitudes they hold themselves. I hope they look with clear eyes and compare the “kiss in” versus the CfA day of support and do some honest counting.

    You are absolutely right. The left does not drives sales, especially of a system that is intended to foresee problems and anticipate them in advance. The perfect audience was Rush Limbaugh’s show.

    The left are always reactive.

“However, I don’t think there was any, I’m not regretful of the decision, I think things would have been worse had we not done that.”

Or…

You cannot cure stupid. Even with hard data.

    persecutor in reply to Ragspierre. | August 3, 2012 at 12:43 pm

    Gotten worse if he didn’t do anything? Really? The company chose to advertise on Rush because of his demographic, not because he attracted the Air America crowd. How would it have gotten worse? Do they know every customer who didn’t sign up because they chose to stand pat and not get involved in the controversy.

    Admit it, Buckaroo, you screwed up big time!

    deadrody in reply to Ragspierre. | August 3, 2012 at 8:58 pm

    Yeah, worse HOW ? Clearly nobody is upset enough to really do a thing about it or Rush would be suffering the consequences. Pretty ridiculous to think the radio personality himself would not suffer, but his sponsors would ?! Doesn’t work that way.

theduchessofkitty | August 3, 2012 at 12:23 pm

You’re crying on your beer now. You should have thought about that before you dropped Rush!!!

The shoe fits. Wear it!

This might show that it is whose side that you take that determines the result.

The chicken guy made a personal comment and he in turn gets increased sales while another executive bowed to pressure to drop support for a popular radio host and suffers loss of sales.

I might be wrong but somehow I have the feeling that being right or wrong has something to do with these different outcomes.

I’m just pleased that so far I’ve been on the winning side…

    Owego in reply to GrumpyOne. | August 3, 2012 at 3:38 pm

    Further, I don’t believe the “chicken guy” went after anyone or brought this on himself. Was this whole thing not caused by the dim bulb mayors of Bean Town and the Windy City going after him, as opposed to the Carbonte fool who thought he’d show everyone what an insider and savvy observer of society he is? And now, it’s apparent he still hasn’t learned. Customers and shareholders should hope he applies better criteria to his IT staff and hires than he does to his marketing and business strategy folks. (Hint, buy an external HD, mirror your computer-keep it in the shed if that makes you feel better-and spend the savings on something nice for yourself.)

because there was so much noise around the website that we had no idea what the ultimate impact was going to be.

Next time, ignore the “noise” and focus on business.

“Yeah, I’d say it turned out to be a bigger issue than we had anticipated. Because you know at the time there was a lot of noise, I mean we had a huge spike in web traffic around that time just because of all the interest in the whole subject. And it took close to a month for that to sort of die down. And meanwhile our metrics were, we really couldn’t see what was going because there was so much noise around the website that we had no idea what the ultimate impact was going to be.”

What an idiot. He lacks the “metrics” to be a CEO. I’d sell my stock in the company basd on this statement alone.

Nice journalism. Kudos!

I was due to renew on my birthday at the end of last month…it’s now expired (finally) and I am using Backblaze instead!

My impression of the Wall Street numbers has been it is a tug of war between the regular Wall Street types and the Carbonite types. How can it be that by the Fed flushing worthless money into the system it is a factor in driving the market up. In a sane market not driven by immediate gratification that would be seen for what it is.

Raquel Pinkbullet | August 3, 2012 at 12:55 pm

I love it!!!!!

In the 1960’s, a book was published entitled “Games People Play”. The title fairly much states it, although the games are not sports, but psychological.

One of them is called “Now I’ve Got You, You SOB” (SOB is short for . . .). Basically, this one is about what happens when a mistake, weakness, etc. is discovered by one person concerning another. It is, as I recall, the disproportionate reaction that is the characteristic of this “game”.

For exmaple, you broke my favorite fishing rod. I broke a pencil. You go off, endless, about my carlessness, disregard, or whatever the case might be about the pencil. Of course, the matter of the fishing rod is in the distant background.

It seems that increasingly there exists in our society this propensity to play NIGYYSOB, frequently fanned by the media. The Limbaugh/Flack, I think, is one such example. Another I believe to be is the situation with Penn State and the reaction to the scandal of sexual abuse. Still another is the game Obama and his team are playing with regard to Romney and Bain. If anybody ought to be playing NIGYYSOB, it ought to be the American people with regards to Obama and the economy.

Midwest Rhino | August 3, 2012 at 1:00 pm

yeah, it would seem this would be the gift that keeps on giving till next March. Those with longer contracts will continue to drop of as their term expires.

But all those supposed new leftist activists that made so much noise, apparently did not show up with cash, to replace the angered conservative customer base. If they had, the income would have been “front-loaded” since the plans are annual, and would have shown up already.

there was noise, so much noise, we had no clue that pissing on our clients’ beliefs, that we paid a lot of money to win, was a bad move.

    walnutdoor17 in reply to Midwest Rhino. | August 3, 2012 at 1:46 pm

    “it would seem this would be the gift that keeps on giving till next March. Those with longer contracts will continue to drop of as their term expires.”

    Exactly Midwest Rhino. My account expired in July. As this issue was boiling over in March, I was already considering other vendors as the Carbonite software never played well with my laptop. When Friend made his infamous Saturday night decision, I found a new vendor, uploaded my data and de-installed Carbonite a few days later. Knowing that in 30 days my data would auto-delete from Carbonite, as tempting as it was to email or call Carbonite and gloat, I’d only be hurting the feelings of a rank and file employee who was already terrified for their job. I suspected there were many others who aren’t inclined to gloat and Friend had no idea how bad his retention problem would be.

    Also, I was on their Facebook page the Saturday morning that the Stop Rush online flash mob hit their page with threats such as “I’ll never support Carbonite again.” I feared that Friend would believe those empty threats. After he caved, a lot of disappointed Conservatives made statements to the effect that they had just renewed months before and wished they hadn’t. I don’t think Friend’s problems are close to being over. They’re just beginning.

      markinsandyeggo in reply to walnutdoor17. | August 3, 2012 at 5:55 pm

      I also have about a year left (I bought 3 years). Carbonite burps every once in a while (takes a little long to back up files – maybe 12 hours). You betcha I am on the phone to customer support to find out what is wrong. Any semblance of profit they got from me has been consumed in their costs. I am more expensive to them staying, than if they allowed me to chop out of the three year deal, and pro rate my refund (which I offered).

      Even though you may be only talking to a first level sale rep, it seems Mr. Friend needs help in his metrics, and a way to do that is call them and tell them why you are leaving.

[…] Carbonite took the bait on the “Stop Rush” bandwagon and found the hook of their revenues plummeting. […]

LukeHandCool | August 3, 2012 at 1:17 pm

Rush gets the last laugh again.

Right now, with NASDAQ up 63 points and the Dow up 240, Carbonite is down over 5%, even after a big dive yesterday.

Somebody inflate the dead cat.

Phillep Harding | August 3, 2012 at 1:18 pm

“Because you know at the time there was a lot of noise, I mean we had a huge spike in web traffic around that time just because of all the interest in the whole subject.”

The left draws attention by being loud and obnoxious, each one making as much noise as 10 conservatives. They are actually only about 12% of the population, so from the noise the population seems to be about 60% left and 40% conservative.

(How’s this work?
10X .12 = 1.20 x actual population
apparent population = 1.2 + .78 = 1.98 x actual
apparent % liberals = 1.2/1.98 = 60.6%)

You don’t tug on Superman’s cape…

Obviously Friend didn’t take the time to listen to what all that ‘noise’ was saying when there was “a huge spike in web traffic”

I wonder if he was smart enough to notice that much, and probably most, of that ‘noise’ was directed against his decision?

Never mind….silly question.

I think Carbonite should double down on their losses and hire Alan Grayson as their spokesperson

He hopes it will take 1-2 quarters to recover. I’m not seeing it happen. Consumers have had enough of this game and those who continue to play will continue to see the results in their pocketbook.

Midwest Rhino | August 3, 2012 at 2:30 pm

and it looks like David Friend is reducing exposure, selling two or three thousand shares a day, since April 2 at least.

http://www.nasdaq.com/quotes/insiders/friend-david-619168?page=4

He still had ~850,000 shares remaining, as of May 30. Down from ~946,000 on April 2.

So Friend will do his song and dance about how new advertisers take time to produce. Sing it David … ♫ “The sun will come out, tomorrow, bet your bottom dollar on tomorrow, come what may, (cuz I’m selling mine fast and furious, suckers) ♫ 🙂

    persecutor in reply to Midwest Rhino. | August 3, 2012 at 4:03 pm

    I wonder if Mr. Friend in a previous life was a rat on the Titanic? He’s exhibiting the same skill for survival with his sell off of his shares.

*OUTSTANDING* piece of work, professor.

Carbonite is learning the real life meaning of “Politically Correct,” not the liberal’s definition of that term.

In my view, as a successful former company founder & president, this shall be known as the Carbonite Effect as opposed to the Chick-Fil-A Effect.

The term “Politically Correct” for businesses is the correct business decision in a Consumer Market by gauging the ratio of political *clout* on the bottom line, as opposed to mere noise of Leftists Activists.

Bottom line, Carbonite made a emotional fear-based political decision, not a business decision.

Now the results of liberal activist noise, verses consumer clout, are being weighed and measured, and found wanting.

Advertizing on Limbaugh was a good decision.

Caving in to emotional noise by Liberal Political Activists was a bad business decision.

Angie’s List advertises on Rush … yet Angie’s List founder is reportedly very “leftist” and strongly supports leftist causes. I guess she knows where her bread is buttered though.

Wait. CEO Friend is helping start a competitor while still CEO of Carbonite?

Shareholder lawsuits in 3 … 2 … 1 …

TrooperJohnSmith | August 3, 2012 at 3:43 pm

Here in Houston, Progressive Insurance, so-named by its ‘progressive’ founder, buys ads during the network breaks during Rush’s time block.

[…] William A. Jacobson at Legal Insurrection (always a great blog!) has a follow up on Carbonite. We saw how marketplace ballots worked this week. Whether you boycott, or buycott, whether you support a company that stands FOR your principles or decide not to patronize a company that supports an agenda you disagree with … politics and money and the will of the people can sometimes merge with impactful results. […]

CrashPlan.

Another player in the cloud-based backup space. I’d like to thank Carbonite CEO David Friend for providing me the opportunity to learn about it! (I am their customer now).

How many other Carbonite customers are in “runoff mode,” waiting until their subscriptions expire?

How effective will Carbonite’s customer acquisition be in the future?

The answer to both questions are currently being reflected in the stock price and in CEO David Friend’s actions.

Rush has recovered nicely from “Fluke-Gate”; Carbonite not so much.

Wally Kalbacken | August 3, 2012 at 4:00 pm

Doh!

A tip of the Hatlo Hat to Rush for not accepting their efforts to return as a sponsor. Die you egg-sucking pigs!

Henry Hawkins | August 3, 2012 at 4:03 pm

At the time of the Limbaugh/Carbonite kerfuffle I sent several emails requesting that my Carbonite company account be terminated, all of which went unanswered. Seeing this post on LI reminded me of that, so I went into the pertinent computers and uninstalled everything Carbonite. This process brought up a Carbonite-generated survey asking me why I was terminating my Carbonite account, multiple pages long. In the end it listed several reasons for termination and asked me to check off all that applied (none), and finally there was an Other section with a text block supplied. I entered:

“Carbonite CEO Friendly’s decisions concerning the Rush Limbaugh show made it clear to me that Carbonite is directed to some degree by the political ideology of its officers, which makes me uneasy as to how vulnerable Carbonite might be to political pressures from without or political shennanigans from within among its leadership. I’m sorry, but I cannot have a supposed computer ‘security’ company that plays such games or thus makes itself vulnerable. I no longer trust Carbonite with the security of my computers, nor will I ever in the future, given the proclivity for deceit so prevalent among many people of Mr. Friendly’s political ideology. A secondary factor is that Carbonite is hardly my only choice for computer security, though it behaves as if it is. A tertiary factor is that Mr. Friendly’s actions vis-a-vis Rush Limbaugh was so dumb, I no longer trust Carbonite on the intelligence criterion either. Thank you so much for wasting my time with your political games. Sincerely, ____________. “

Let’s summarize:

Carbonite caters to left wing bullies and sales plummet
Chick Fil A stands strong and sales go through the roof.

Hmmmm. There might be an MBA case study in there.

We are past the beginning of the end for Carbonite and have reached the middle of the end. Within two quarters they will have been fire-saled and rebranded. What kind of informed customer would enter into a business commitment with a corporation that shoots itself in the foot over partisan political issues? Madness. Apparently Carbonite’s CEO is not really their “friend”.

So…you dumped Limbaugh and have ZERO business brought in by Limbaugh. You project 3-6 months to regain sales (we’ll see) but with 3 smaller accounts (Limbaugh was ONE account). In other words, you could have had Limbaugh plus the other three, doubling the business Rush Limbaugh alone brought in.

“I’m not regretful of the decision, I think things would have been worse had we not done that.”

How is this guy still employed?

Hindsight may be 20/20 — but there’s still no cure for stupid.

[…] fans may have been more damaging than alienating his critics. As the blog Legal Insurrection noted today: On August 1 Carbonite released its 2d Quarter 2012 results, the first full quarter after dropping […]

[…] as William Jacobson of the “Legal Insurrection” blog noted, Carbonite’s CEO David Friend conceded on a conference call that dropping Limbaugh deeply […]

[…] At the time I examined Carbonite’s SEC filings, and how Carbonite had built its business model based on high growth driven, in significant part, by the promotion of Carbonite by Limbaugh.  I predicted that Carbonite had shot itself in the foot, and put political correctness before the interests of its shareholders”  Read more of the sad sad Carbo story:  here […]

How many times did the vile left try to destroy Rush during Carbonite’s time advertising with him? The drug thing, the deafness thing, the Harry Reid thing, and so on…

Why did Carbonite choose this particular manufactured controversy to abandon ship?

    punfundit in reply to punfundit. | August 3, 2012 at 7:44 pm

    The I hope he fails thing…

      Henry Hawkins in reply to punfundit. | August 3, 2012 at 7:50 pm

      I’m guessing the senselessness of it helps to explain why there was no overt reason to do it then, also why it didn’t work, and why it actually backfired.

      i = intellect
      e = emotions

      i/e = sanity

      e/i = insanity

      Friend acted at the direction of his emotions and managed to kick his own ass. I’d stay away from the rank and file in the Carbonite break room for a while if I were him. Board of directors, too. And the media. In fact, he’d do well to go on a two year Tibetan sabbatical.

Regarding the other company, they might be planning a shift to the other company and close Carbonite because of the bad name recognition. Also flush the debt of the old company through a bankruptcy. I would not be surprised one bit if they do that.

[…] as William Jacobson of the “Legal Insurrection” blog noted, Carbonite’s CEO David Friend conceded on a conference call that dropping Limbaugh deeply hurt […]

So, maybe we’re better at boycotts (not just buycotts) than we thought?

[…] Another business boss (this time with a publicly traded company involving shareholders) made a business decision, aligning himself willingly with a specific side of an issue, but he didn’t pick so well, profits […]

Hey, here’s a simplistic thought for the morons at Carbonite: Maybe you ought not to consider “noise at the website” as meaningful without, you know, REVENUE.

Every person on earth could visit your website every five minutes for eternity, but if not a single one of them buys your product, that web traffic is IRRELEVANT. You’d think someone with “CEO” next to his name could figure that out.

Apparently not. Either that or he is a lying sack of crap.

It is interesting, I was thinking thru getting a backup company today, was thinking – What was that company that always was on Rush. Well it is Carbonite.

I do support businesses like Amazon when they are good but haven’t bailed. At some point, Carbonite made the decision that they would associate with Rush, knowing the group Rush assiciates with, as if they too have conservative values. But no, they didn’t, just thought it was a ripe market.

I do not always agree with Rush, but I have listened to between 6 and 15 hours per week since 93. He is not a savior, but is by far the best Radio show on. Yes, I built my business without any help from the government, except for DOD customers and yes I do support the sponsors.

[…] fans may have been more damaging than alienating his critics. As the blog Legal Insurrection noted today: On August 1 Carbonite released its 2d Quarter 2012 results, the first full quarter after dropping […]

[…] “On August 1 Carbonite released its 2d Quarter 2012 results, the first full quarter after dropping Limbaugh in March. The results shocked Wall Street, as Carbonite did not meet its growth targets, causing multiple analysts to drop the target price,” William A. Jacobson writes for Legal Insurrection. […]

Joel Weymouth | August 3, 2012 at 10:59 pm

I have worked in the IT fields for a number of years. The predominance of liberals is quite remarkable. For example, it has been estimated that 30% of IT professionals are gay, way above population average. You can imagine this poor pathetic guy has 5 or six Sr VPs busting his chops over Limbaugh. They probably never licked the company allowing him to be a sponsor, and when he made that statement, they probably suggested that the CEO was guilty of harassment of them if they continued supporting Limbaugh. I have seen feminists do that to pressure companies in social activism. Some men are afraid of getting an accusation against them. So, it probably would have been worse… for him, those several “harpies” would have made his life one miserable hell, to hell with the share holders. Frankly, I can tell you, the average stock company’s employee doesn’t give a ‘rat’s ass’ for the share holders.

    This afternoon I drafted an HR email for a small IT company to explain to their employees that the deductions for their insurance premiums have gone up by almost half this year and that this would be hitting their next paycheck.

    In talking with one of the owners (a liberal as I found out), his attitude was that the insurance companies are so evil and greedy that not even Obama could reign them in. He could make no correlation between the hikes in premiums and Obama care.

    Some people are just stuck on stupid.

You know, it’s been a while since I was an investment banker but I believe that Friend may be in regulatory compliance trouble over this conversation. If he is talking privately to analysts and giving them estimates of material value- like the impact of dropping Limbaugh- and not filing an 8-K alerting investors generally to his views, then he has favored one group of investors over another. That isn’t allowed.

If Carbonite is a publicly-owned company, Mr. Friend’s first responsibility is to the shareholders, not to political correctness or social activism, and he should be fired for malfeasance.

The “it could have been worse” line is either to cover his ass or implies he truly believes that it is a good thing to deliberately hurt revenues in the name of political correctness.

Of course, this is another application of the guilt by association fallacy, as if advertisers condone everything the hosts of the programs they advertise on believe in.

The boycott attempt is meant to cause a chilling effect on speech in the private sector (no government involved). I would rather see people fight Rush with good arguments instead of pointless political tactics.

I dropped them. I’ve recommended them to clients, but stopped.

You mean that all of the socialists didn’t flock to Carbonite to replace the conservatives who left? WOW! I am shocked. It’s like finding out that gambling has been going on in Rick’s Cafe Americain.
http://www.youtube.com/watch?v=SjbPi00k_ME

The “it could have been worse” excuse is laughable.

I mean look at the folks in the Occupy movement: Gimme, gimme, gimme…free stuff, I deserve my fair share (of what you’ve earned), I demand you forgive my debts (but keep paying yours, Mr. Businessman), etc.

Half the population pays no income tax…guess which side of the political spectrum most of that group is on. Sure there are some wealthy folks on the left…they are predominantly in the Senate and the House.

Point is, which group, Rush listeners or Maddow/Matthews listeners/viewers has the money to spend on online computer storage?

    Midwest Rhino in reply to joated. | August 4, 2012 at 1:06 pm

    correction: half of filers pay no income tax. 140 million file, about 100 million adults don’t file. The other 75 million are 18 and under.

    The Obama strategy is simple, play to 170 that don’t pay income tax, using class warfare to divide them from those that do pay. He’s the pied piper.

I’ll bet that Adam Smith of “Chick-fil-A” fame thought that his employer would applaud his “courage”. That’s probably why he did it and then posted it on youtube. The height of arrogance,

[…] Shock: Carbonite CEO admits dropping Limbaugh hurt growth more than expected […]

[…] A palette cleanser from Misfit Politics: Cole Streeper goes through the Chick-fil-a drive through anti-Adam Smith style: Adam Smith exercised his right, sure, but he did it in the wrong way, so late last night, as I was driving to Chick-fil-A to squelch a hankering for white meat and spicy breading, I thought I should create a little counter video. Not much, but I tried to inject some positivity into the discussion as a retort to the “stopping hate by being hateful” Left. The following is the video I made, inspired stylistically, emotionally, artistically, and other words that end in –ly by the great Herculean Adam Smith. Enjoy: Via Legal Insurrection: Carbonite Growth Slows After Dropping Rush Limbaugh: […]

Seems to me several of these advertisers recognized their mistake and crawled back to Limbaugh. He refused their advertising of course. But I wonder if Friend was one of these characters? Would be rich in light of these “could have been worse” statements.

This is really rather unbelievable. If the CEO of Carbonite had NO IDEA of the value and importance of the Limbaugh endorsement and advertising to his bottom line after many YEARS, then he is an idiot and the board should can him to protect the shareholders.

If the CEO knew of the value and importance of the Limbaugh endorsement and advertising to his bottom line after many years, then he is an idiot and the board should can him to protect the shareholders.

His best-case projection is this will decision will dog his bottom line for at least 6 more months. Frankly, I won’t be using Carbonite for the next several years. That gives competitors a great window of opportunity to gain ground on him and it is solely because of his decision.

Frankly, the “overbearing, loud, promiscuous, over-aged college student” crowd is not his biggest demographic. Playing to them is evidently a losing game…

Wow, The HUFFPO crowd is certainly a vile and ignorant bunch. If you don’t have a strong stomach I suggest you avoid the comments there…

When will they learn there are more of us than there are of them and we spend more money accordingly. Sometimes I think they really believe they are in the majority but then again, Nah. They just want to influence the ignorant. That would be most of us, doncha know.

May Carbonite continue to reap what they have sown!

[…] Rush Limbaugh over the Sandra Fluke controversy? It turns out, it was a pretty bad idea, at least when it comes to the bottom line.Since that time the Stop Rush effort has imploded, with backstabbing and accusations among the […]

[…] Any first year non-liberal business school student could have predicted this. But as reported at Legal Insurrection, Carbonite’s succumbing to liberal pressure following the Sandra Fluke controversy. Just […]

Picked up at Breitbart. Let’s see where this goes. Oddly enough, I don’t think Limbaugh will talk too much about this.

[…] Carbonite, an early turncoat from the Rush Limbaugh show, has reported dismal earnings in the last quarter. The CEO attributes it to the boycott of Limbaugh, but justifies the action […]

[…] The truth was that Carbonite and a few other foolish advertisers were convinced to drop Limbaugh by Media Matters a George Soros operation dedicated to destroying conservative talk radio in general and Rush Limbaugh in particular. Carbonite was played just as the rest of them were played.  Now that a full calendar quarter has past, the extent to which Carbonite was played can be more accurately assessed.   […]

[…] them. In fact, writes Cornell Law School Professor William Jacobson, “Carbonite became the poster child for the Rush boycott […]

[…] The truth was that Carbonite and a few other foolish advertisers were convinced to drop Limbaugh by Media Matters, a George Soros operation dedicated to destroying conservative talk radio in general and Rush Limbaugh in particular. Carbonite was played just as the rest of them were played.  Now that a full calendar quarter has past, the extent to which Carbonite was played can be more accurately assessed.  […]

[…] as William Jacobson of the “Legal Insurrection” blog noted, Carbonite’s CEO David Friend conceded on a conference call that dropping Limbaugh deeply hurt […]

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