Why ‘Chewbacca Lady’ Became the Most Viewed Facebook Live Video
May 23, 2016
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What's the key to viral video-making? An appreciation for the small things in life, a talking Chewbacca mask, and an infectious belly laugh. Or it was in Candace Payne's case.
After buying a talking Star Wars mask at Kohl's as a belated birthday present to herself Thursday, Candace Payne sat in her car, flipped on her phone, and recorded what would be the single most watched Facebook Live video in the history of Facebook Live videos.
More than 130 million people watched Payne's video which was posted with the caption, "it's the simple joys in life." The previous Facebook Live record holder was Buzzfeed's watermelon smashing video, which had about 10 million views.
If you haven't seen her video, it's four minutes of your time well spent: