Can Brian Williams save MSNBC?
on June 18, 2015
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Brian Williams flamed out at NBC Nightly News when it was revealed he exaggerated or invented parts of his life story. Williams was put on leave, and now will be on MSNBC:
In its investigation of embattled “Nightly News” anchor Brian Williams, NBC found that the majority of his tall tales about his reporting took place on late night talk shows and in public appearances rather than while he was on the network. That distinction appears to have been a major factor in NBC’s decision to keep Mr. Williams, albeit in a diminished role at the network’s sister cable news channel MSNBC. Lester Holt, who has been filling in for Mr. Williams on “Nightly News” since February, was named the permanent anchor.... In his new role, Mr. Williams will anchor breaking news stories and special reports for MSNBC and primarily appear in the daytime. MSNBC’s evening schedule is mostly political talk shows. “Brian now has the chance to earn back everyone’s trust,” said NBC News Chairman Andy Lack. “His excellent work over 22 years at NBC News has earned him that opportunity.”The move is being seen as saving Williams' career, but the real beneficiary might be MSNBC, which is in freefall:















