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RNC marketing fail: Is the Republican convention about parking?

RNC marketing fail: Is the Republican convention about parking?

Today some on the Right conceded that Obama’s the one with the “cool” factor. Does that mean the Republicans need to cede all marketing savvy, though? Compare the RNC and DNC convention websites and ask yourself what caption you’d write under the images.

The splash page for the DNC convention in Charlotte, NC, September 3-7, 2012: “This is our moment.”

What the RNC convention website was featuring until recently: [my caption] “This is our parking lot.”

Which was updated to this: [my caption] “This is a skyline.”

If websites are the storefronts of our day, they are on the front lines of bringing customers in. Besides the prospect of lots of parking, the RNC convention website could offer a more compelling experience, based in emotion and capturing the spirit of the country.


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Sad comparisons! Maybe someone from the RNC is reading this and will add the “people factor” to their equation.


I’d give the Deemocrat page the edge, BUT…

neither (none) of them are worth crap.

There is LOTS of fine artistic talent in the U.S. Damn.

Uncle Samuel | April 26, 2012 at 1:09 pm

“A Convention Without Walls” ?

What does that mean?

DINORightMarie | April 26, 2012 at 1:10 pm

I totally agree. I have seen and sent out by email many ideas and “feeling”-provoking, catchy imagery-laden commercial and marketing ideas to the RNC, candidates, etc., IMHO, of course.

Does anyone read them – or care? Who knows?! If an aid sees it, or a volunteer, would they not pass the word on……or maybe get inspired to DO something?! What about all those paid consultants, marketing experts, etc.? Do the ones with creativity and inspirational vision exist on the Left? (I just can’t quite believe that; I mean, really – aren’t marketing experts part of CAPITALISM?!)

Nah. It’s not the “little guys.” It’s the top establishment, those who favor a Dole, a McCain, or a Romney, who make the final decisions. And, that, my friend(s), is why you see the website fail for the RNC convention.

No willingness to put some money into a creative online, e-presence, no ability to reach outside the box and go BIG with the marketing of the VISION.

Or, maybe, it’s just the lack of vision all together……

    GrumpyOne in reply to DINORightMarie. | April 26, 2012 at 1:49 pm

    You’re right on target. We are ruled by top down politics and management in both, the public sectors and private sector.

    All of those “up there” do not realize that the strongest knowledge base of day-to-day activities exists solely “down here.”

    Don’t expect that to change anytime soon. In fact I only heard the term, “bottom up,” uttered by Santorum in one of his early successes address.

    I learned years ago as a project management that more time I spent listening to those who worked in the trenches, the quicker and more accurate results would unfold.

    But for many, being a good listener just is way too difficult…

      JoAnne in reply to GrumpyOne. | April 26, 2012 at 3:49 pm

      When I was employed (retired now) and management would start to complain, or chide us about attitude, I tried to remind them that attitude filters down, not up. Want people to get excited – get excited at the top! I really believe that’s the draw that Ron Paul (can I say that name here) has on people. He’s excited about his ideas – well, maybe a little too excited, but you get my drift…!!

    Every time I send a check to Project Veritas/James O’Keefe, I enclose a Breitbart is Here image for the purpose of cheering them on.

    Wonder if you sent a check to the RNC along with printed marketing concepts… Nah! Delete for electronic data, File 13 for Paper.

Looks like artwork from the school of Hitler who was criticized for his cold and austere style. Nice clean lines, everything is orderly but no people. Ice. Cold.

delicountessa | April 26, 2012 at 1:35 pm

The empty parking lot represents all the conservatives who have given up on the GOP. It represents all the Independents who care about the GOP. It, last of all, is the only thing they have to tout now. Plenty of parking available!

LukeHandCool | April 26, 2012 at 1:36 pm

Do I see some “down twinkles” in the DNC convention picture?

1. It’s important to stay constructive, so I deleted the snark I wrote here.

2. I’ll only remark that the woman (a woman: subbbtle!) by the skyline seems like a stereotypical country-club Republican trying to look with it. IMHO, not the message which should be sent to independents.

3. A party that seeks to oust a sitting President, even one as bad as Obama, can afford few mistakes, and it can afford to forego few opportunities.

Kind of matches my experience with the Republican party back in the days when I considered myself to be one of them.

How about this for a RNC theme song:

Oh, give me a home where the RINOs can roam,
Where the dim-witted dinosaurs play,
Where seldom is heard a teapartier’s word,
And the pitchforks are kept far away.

RNC: They might as well have shown an elephant sitting on his rump and picking…trunk. Is Karl Rove the site designer?

I think Susie’s Lemonade stand should be one of the main attractions…

While I agree the RNC page needs people, I find the DNC page quite ugly. It’s too dense and messy. The photograph is blurry and the blinding lights gave me an instant headache (when I visited the actual site, not when I viewed the small photo here).

I really don’t give a damn what the site looks like.
I just want every human on earth to show up on election day and vote for ANYONE BUT OBAMA.

    Tamminator in reply to Tamminator. | April 26, 2012 at 2:18 pm

    Okay, every AMERICAN.
    It’s the Democrats who will get illegal votes from the rest of the earth.

    texan59 in reply to Tamminator. | April 26, 2012 at 9:54 pm

    My sentiments exactly. I don’t give a rat’s rear about pretty or cool. I guess that comes with being around for awhile. I want results. Look what cool gets ya –
    John Belushi – cool – dead
    Elvis Presley – cool – dead
    Frank Sinatra – cool – dead
    Steve McQueen – cool – dead
    Brando – cool/weird – dead
    obama – “cool” – disaster

    My $.02 🙂

    Reticulator in reply to Tamminator. | April 26, 2012 at 10:09 pm

    To vote for Anybody but Obama I’ll have to vote 3rd party.

    No problem. It’s been done before, and I’ll do it again.

    (I reserve the right to change my mind just in case Romney decides to lead a teaparty attack on the Fed, with a stop along the way to spit on his father’s grave.)

Pat Quinn, a Democrat who has been [Illinois] governor since 2009, now says “our rendezvous with reality has arrived.”


Seems like there is a messaging opportunity in there somewhere…

I suggest that you actually visit the RNC/DNC websites before offering criticism.

The RNC website is FAR superior. It is inviting to ALL races and age groups and socio-econ strata: “Convention Without Walls” …get it? (Click on every link tab at the top of the homepage. Just try it. You’ll like it.)

In addition, the entire website is extremely well-organized, easy to navigate, and informative.

In contrast, the DNC website seems to be preoccupied with donations, T-shirt sales and what the…? Official Convention Barbecue Sauce Judging?! Wait a minute –Is that Michelle I see in one of the photos?

    1. I take your points, but I also take Anne’s.

    2. If no one is moved to click past the first page, it doesn’t matter how good the Website is. IMO the rest of the site also needs work; an obvious place to start is to make the small images clickable so a large version appears. And how about a site map?

    3. The ‘Convention Without Walls’ theme is a great idea, but it will take a lot of work to pull off. The physical convention must be run; the cyberconvention must be run; and the two have to be coordinated.

    4. I expect the Alinsky Left to try to disrupt both conventions if they see a payoff. Cybersecurity and physical security will be essential.

RagnarDanneskold | April 26, 2012 at 3:19 pm

So I sent this to my Sis who lives in Tampa.
Her response was Hells bells they didn’t even show the convention center — they showed the frickin’ hockey rink!! Head in hands..

You want to know the theme and image that SHOULD be the face of the RNC convention?

It should be a mosaic of multiple members of the Republican party. Men, Women, Young, Old, Black, White, Asian, Hispanic, native born and newly created citizen.

That mosaic should form the iconic image of Breitbart’s face.

The message: Breitbart Is Here. Place. Date. and nothing more.

If it disturbs the David Frums then good. Go over to the DNC with the man you wanted to be President. If it disturbs the Dems then good. Your guy is leading us to hell and Andrew Breitbart was unafraid to say it loud and in your face.

EVERYTHING LESS will mean a convention of losers.

Don’t tell me I’m wrong. Prove me wrong. Please. I’m begging you to prove me wrong.

I can sum up my feelings about the page in two words dowdy and boring. I’m accustomed to my daughter’s work which is fun, light and inspiring. This does nothing for me at all. As for the woman in the by the skyline, this just reinforces the stereotype of Republicans= old, white,______ [fill in the blank], and I’m no spring chicken!

arggggghhhhh-… delete the words “in the” after woman (above). Sorry!!!

How about a picture of the place Palin has rented for her little “get together”….just a block for the convention center.
I’m sure her “convention” will be a lot more fun….at least she’ll have palm trees….and drinks with umbrellas in them. 🙂×373.jpg

huskers-for-palin | April 26, 2012 at 4:15 pm

What they don’t tell you is nearby that parking lot, a large group of conservatives, too pissed off at the GOP, will be having a little “party” of their own…..and Sarah will be the master of ceremonies.

Midwest Rhino | April 26, 2012 at 4:33 pm

Democrats had their moment … they jammed Obamacare through, adding 300 pages in the middle of the night. Then Pelosi passed it mocking us with “We have to pass the bill before you can find out what’s in it”

Their moment is over … they lied.

oh, and CARBonite was down 5.5% on an up day for the markets, touching its 52 week low, and closing at $7.92.

2012 Republican National Convention
A Convention Without Walls

2012 Democratic National Convention
A Convention With Free Speech Zones

wow. that DNC at is shit hot.

the rnc one is just shit. looks like an add for a hemmoroid convention.

strawberrygirl | April 26, 2012 at 9:34 pm

Its in Florida. hello palm trees at least? As somebody who did corporate event planning for years these rnc folks don’t know how to market a lunch and learn much less a convention. I live here and it doesn’t say Tampa to me. You’d think the Romney ppl learner somethibg from the Olympics…

BannedbytheGuardian | April 27, 2012 at 12:00 am

The Dem one is risky.

The next 6 months are hardly going to be exciting . They are just hoping Euros manage to drag themselves over the line.

I think the mood is dread.

The RNC lady is there to chaperone the Secret Service boys.