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Frontier Lab  (Page 1)

With Cosponsor.gov, Eric Cantor joins growing crowd of marketer-legislators

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Posted by  ▪  Tuesday, June 4, 2013 at 11:28am

Noticed the trend of legislators going beyond issuing press releases and fully embracing social media to distribute and market their point-of-view?

Rep. Darrell Issa has been especially active in marketing himself and his committee’s activities, including design-heavy graphics and an active twitter account.

Today Rep. Eric Cantor’s office launched a new website, Cosponsor.gov,...

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A behavioral scientist examines Sequestration logic

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Posted by  ▪  Thursday, February 28, 2013 at 4:58pm

A professor at Harvard has applied her behavioral science background to the use of the “sequestration” tactic in an article, “The Strange Behavioral Logic of the Sequester Stalemate.”

She uses the somewhat forced nature of the upcoming automatic spending cuts and compares elements of the situation to other hard-and-fast goals we place...

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War of the Sequestration Infographics

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Posted by  ▪  Thursday, February 28, 2013 at 7:05am

There’s a surplus of pretty successful infographics attempting to sway audiences as to the meaning–and import–of sequestration cuts.

From political groups like Third Way and The Democratic Daily to a Quaker organization and the Cato Institute, there are common themes running through many of the depictions that attempt to both explain the term “sequestration,” while also selling a...

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Me or We: Stanford study concludes self-interest wins out over society’s

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Posted by  ▪  Thursday, January 31, 2013 at 5:05pm

A study entitled “In the Land of the Free, Interdependent Action Undermines Motivation” published this month from Stanford University researcher MarYam Hamedani concludes that appeals to community motivation, what they call “interdependence,” are less compelling than independent behaviors when addressing social challenges.

In other words, if you’re trying to get people to go...

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Grocery chain banning all products marketed to children with cute cartoon characters

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Posted by  ▪  Wednesday, January 30, 2013 at 5:15pm

A Washington, D.C., area organic grocery store chain is banning all food items marketed to children with cartoon characters, according to a report on Food Navigator-USA. MOM’s Organic Market founder Scott Nash called using cartoon characters on items like cereal boxes or snacks “sleazy” and advertising itself ” a shady game.”

Nash...

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Supporters distract from Benghazi with familiar Hillary narrative and an animated GIF

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Posted by  ▪  Wednesday, January 30, 2013 at 9:45am

Hillary Clinton continued to get the meme treatment this week with columnist Zerlina Maxwell‘s posting of a series of GIFs, or animated pictures, that instruct how to deal with “mansplainers.”

The GIFs used footage from the Benghazi hearings to take emphasis away from the content of the hearings, instead overlaying a familiar...

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New ad campaign from NPR calls on listeners to….have babies?

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Posted by  ▪  Tuesday, January 29, 2013 at 11:48am

Local Chicago NPR station WBEZ has unrolled an advertising campaign for its membership drive that calls on its listeners to “go make babies today.”

The facebook-based microsite, “Go Makes Babies,” features a five-question assessment that with the question, “The quickest way to get me thinking about reproduction: 1) Good music, 2) Good...

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Controlling the narrative through language — “gun control” out, “gun violence” in

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Posted by  ▪  Friday, January 18, 2013 at 1:51pm

As part of “turning loose” his massive campaign apparatus on a number of policy fronts, President Obama appears to be directing a language overhaul as part of his gun-control agenda.

In a recent press conference with Joe Biden, The Atlantic‘s Molly Ball observes that neither President Obama nor Vice President Biden used the term...

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Mayors against Illegal Guns swindle with latest infographic

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Posted by  ▪  Sunday, January 13, 2013 at 3:49pm

An infographic from Mayor Bloomberg’s “Mayors against Illegal Guns” depicting “common-sense gun control” shows how graphics can swindle their audiences using simple tricks.

Despite the fact that the NRA has condemned the group for being anti-gun, MAIG is attempting to define the terms of the debate in ways to positive their aims more positively....

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The significance of the Culture Frontier in 2013

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Posted by  ▪  Thursday, January 10, 2013 at 8:15am

As we all seek out ways to restore our country to the right path, I believe there is one area that has been neglected: culture.

In 2013, my organization The Frontier Lab is excited to continue its study of the facets of the American character–how Americans understand and relate to the tenets upon...

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The Frontier Lab debuts on LI

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Posted by  ▪  Wednesday, January 9, 2013 at 10:00am

As some of you know, as part of my day job I run a nonprofit, The Frontier Lab (TFL), which uses market research to measure the state of the American character and to learn how we can best revive interest in American exceptionalism.

In 2013, I’ll be bringing some of the content...

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Welcome Anne Sorock

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Posted by  ▪  Friday, April 13, 2012 at 9:28am

Starting next week, Anne Sorock will begin posting here.

You may remember Anne from my post, When did you decide to become politically active?

I had the pleasure a couple of weeks ago of meeting with Anne Sorock and Yvonne Ralsky, co-founders of The Frontier Lab.

The Frontier Lab, among other things, utilizes “deep...

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When did you decide to become politically active?

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Posted by  ▪  Sunday, February 5, 2012 at 12:28pm

I had the pleasure a couple of weeks ago of meeting with Anne Sorock and Yvonne Ralsky, co-founders of The Fontier Lab.

The Frontier Lab, among other things, utilizes “deep values research” common in consumer products marketing analysis (Anne is a Cornell Business School graduate who concentrated in the field) and applies those principles...

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