Frontier Lab  (Page 1)

“Deep Values” Profile of core Legal Insurrection readers

William A. Jacobson and readers 2
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Posted by  ▪  Friday, August 12, 2016 at 8:30pm 8/12/2016 at 8:30pm
William A. Jacobson and readers 2

Yesterday I published details on Anne Sorock’s Research Report: #BlackLivesMatter more about radical social upheaval than “Black Lives”.

I mentioned in the post how Anne uses the Deep Values methodology she learned while interacting with the Food & Brand Lab at Cornell University while getting her MBA. Deep values research seeks to understand not just...

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Research Report: #BlackLivesMatter more about radical social upheaval than “Black Lives”

Frontier Lab Black Lives Matter Cover w border
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Posted by  ▪  Thursday, August 11, 2016 at 9:05pm 8/11/2016 at 9:05pm
Frontier Lab Black Lives Matter Cover w border

If you think the Black Lives Matter movement is just or even primarily about “Black Lives,” then you don’t understand the movement.

A new research report, based on detailed interviews with those active in the movement, demonstrates that the organized movement is a vehicle for a radical leftist anti-Capitalist agenda, using “Black...

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Yale and Mizzou’s Snowflake Protesters would say they’re defending freedom

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Posted by  ▪  Friday, November 13, 2015 at 8:30am 11/13/2015 at 8:30am
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It’s sobering to see such staggering ignorance about free speech and freedom in general on display on American campuses this week.

The special snowflakes of the Snowflake Protests (Yale, Mizzou, etc.) are providing a window into the results of the progressive takeover of our education system —

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National Right to Life hits home run where it counts, Buzzfeed

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Posted by  ▪  Tuesday, August 27, 2013 at 8:00pm 8/27/2013 at 8:00pm

National Right to Life posted a wonderful, poignant, and likable defense of life today, and you can breathe a sigh of relief: it works, beautifully. Not only is it relevant and lighthearted while delivering an important message, it does so without trying too hard.

And — they did it in the heart...

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Anne Sorock radio interview: Why Republicans won’t call themselves Republicans

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Posted by  ▪  Friday, August 2, 2013 at 8:15am 8/2/2013 at 8:15am

The Frontier Lab’s Switching Behavior study, which identified four core events that preceded disaffiliation from the Republican label, has been picked up by everyone from Sarah Palin and Sean Hannity to Vicki McKenna

Yesterday morning, I joined Philadelphia’s Rich Zeoli show to discuss the study’s findings — and the implications for an ever-entrenched...

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New study sheds light on why Republicans won’t call themselves Republican

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Posted by  ▪  Tuesday, July 2, 2013 at 4:00pm 7/2/2013 at 4:00pm

This week, The Frontier Lab published the results of months of research into why some Republicans are refusing to go by the label “Republican,” choosing to identify as anything but. I was the Research Director for this study, which applied a research approach called “Behavioral Event Modeling,” which essentially reverse engineers...

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Founding Fathers and Tea Party still favorites with advertisers

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Posted by  ▪  Wednesday, June 26, 2013 at 7:00am 6/26/2013 at 7:00am

Think the Tea Party’s disappearing? Not according to advertisers, who featured the theme in two ads broadcast in the prime final moments of Monday’s Boston v. Chicago NHL finals game.

FiatUSA takes the continually on-trend Founding Fathers theme as the centerpiece of its “Italian Invasion – Fiat 500L” ad, which debuted June...

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With Cosponsor.gov, Eric Cantor joins growing crowd of marketer-legislators

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Posted by  ▪  Tuesday, June 4, 2013 at 11:28am 6/4/2013 at 11:28am

Noticed the trend of legislators going beyond issuing press releases and fully embracing social media to distribute and market their point-of-view?

Rep. Darrell Issa has been especially active in marketing himself and his committee’s activities, including design-heavy graphics and an active twitter account.

Today Rep. Eric Cantor’s office launched a new website, Cosponsor.gov,...

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War of the Taxpayer Shakedown infographics

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Posted by  ▪  Tuesday, April 23, 2013 at 1:11pm 4/23/2013 at 1:11pm

April, the month when the sting of the government’s overreach is most acute, provided the backdrop for a series of infographics illustrating just how onerous the tax burden (and fiscal irresponsibility) is to our country. Groups like the Cato Institute, AFP, Illinois Policy Institute, and the Heritage Foundation all found ways...

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A behavioral scientist examines Sequestration logic

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Posted by  ▪  Thursday, February 28, 2013 at 4:58pm 2/28/2013 at 4:58pm

A professor at Harvard has applied her behavioral science background to the use of the “sequestration” tactic in an article, “The Strange Behavioral Logic of the Sequester Stalemate.”

She uses the somewhat forced nature of the upcoming automatic spending cuts and compares elements of the situation to other hard-and-fast goals we place...

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War of the Sequestration Infographics

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Posted by  ▪  Thursday, February 28, 2013 at 7:05am 2/28/2013 at 7:05am

There’s a surplus of pretty successful infographics attempting to sway audiences as to the meaning–and import–of sequestration cuts.

From political groups like Third Way and The Democratic Daily to a Quaker organization and the Cato Institute, there are common themes running through many of the depictions that attempt to both explain the term “sequestration,” while also selling a...

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Me or We: Stanford study concludes self-interest wins out over society’s

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Posted by  ▪  Thursday, January 31, 2013 at 5:05pm 1/31/2013 at 5:05pm

A study entitled “In the Land of the Free, Interdependent Action Undermines Motivation” published this month from Stanford University researcher MarYam Hamedani concludes that appeals to community motivation, what they call “interdependence,” are less compelling than independent behaviors when addressing social challenges.

In other words, if you’re trying to get people to go...

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Grocery chain banning all products marketed to children with cute cartoon characters

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Posted by  ▪  Wednesday, January 30, 2013 at 5:15pm 1/30/2013 at 5:15pm

A Washington, D.C., area organic grocery store chain is banning all food items marketed to children with cartoon characters, according to a report on Food Navigator-USA. MOM’s Organic Market founder Scott Nash called using cartoon characters on items like cereal boxes or snacks “sleazy” and advertising itself ” a shady game.”

Nash...

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Supporters distract from Benghazi with familiar Hillary narrative and an animated GIF

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Posted by  ▪  Wednesday, January 30, 2013 at 9:45am 1/30/2013 at 9:45am

Hillary Clinton continued to get the meme treatment this week with columnist Zerlina Maxwell‘s posting of a series of GIFs, or animated pictures, that instruct how to deal with “mansplainers.”

The GIFs used footage from the Benghazi hearings to take emphasis away from the content of the hearings, instead overlaying a familiar...

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New ad campaign from NPR calls on listeners to….have babies?

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Posted by  ▪  Tuesday, January 29, 2013 at 11:48am 1/29/2013 at 11:48am

Local Chicago NPR station WBEZ has unrolled an advertising campaign for its membership drive that calls on its listeners to “go make babies today.”

The facebook-based microsite, “Go Makes Babies,” features a five-question assessment that with the question, “The quickest way to get me thinking about reproduction: 1) Good music, 2) Good...

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Controlling the narrative through language — “gun control” out, “gun violence” in

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Posted by  ▪  Friday, January 18, 2013 at 1:51pm 1/18/2013 at 1:51pm

As part of “turning loose” his massive campaign apparatus on a number of policy fronts, President Obama appears to be directing a language overhaul as part of his gun-control agenda.

In a recent press conference with Joe Biden, The Atlantic‘s Molly Ball observes that neither President Obama nor Vice President Biden used the term...

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Mayors against Illegal Guns swindle with latest infographic

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Posted by  ▪  Sunday, January 13, 2013 at 3:49pm 1/13/2013 at 3:49pm

An infographic from Mayor Bloomberg’s “Mayors against Illegal Guns” depicting “common-sense gun control” shows how graphics can swindle their audiences using simple tricks.

Despite the fact that the NRA has condemned the group for being anti-gun, MAIG is attempting to define the terms of the debate in ways to positive their aims more positively....

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