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Posted by William A. Jacobson on October 23, 2017 25 Comments
Anne Sorock of The Frontier Lab started writing for Legal Insurrection in April 2012 and was a regular contributor for many years. Over time Anne focused more and more of her time at The Frontier Lab, and now writes for us only sporadically. Anne uses "deep values" research rather than polling and superficial surveys. In November 2016, just after Trump's victory, I wrote about how Anne was the first person I'm aware of to predict a Trump victory ... in February 2015, Research Guru saw Trump phenomenon coming before anyone else:

Posted by William A. Jacobson on November 10, 2016 52 Comments
For most people, both Donald Trump's campaign and success came out of nowhere. But not for Anne Sorock of The Frontier Lab. Anne started writing for Legal Insurrection in April 2012 and was a regular contributor for many years. Over time Anne focused more and more of her time at The Frontier Lab, and now writes for us only sporadically. We have featured Anne's research at The Frontier Lab many times. Anne uses the Deep Values methodology she learned while interacting with the Food & Brand Lab at Cornell University while getting her MBA. Deep values research seeks to understand not just what consumers like or want, but what deeply held values lead to such decisions.

Posted by William A. Jacobson on August 12, 2016 42 Comments
Yesterday I published details on Anne Sorock's Research Report: #BlackLivesMatter more about radical social upheaval than “Black Lives”. I mentioned in the post how Anne uses the Deep Values methodology she learned while interacting with the Food & Brand Lab at Cornell University while getting her MBA. Deep values research seeks to understand not just what consumers like or want, but what deeply held values lead to such decisions. At the Frontier Lab, Anne has applied deep values methodology to numerous political topics, including  why people decide to become politically active, Occupy movement participants’ motivations, and why Republicans won’t call themselves Republican, among others. I also mentioned that Anne had applied that methodology several years ago to understanding why Legal Insurrection readers read Legal Insurrection, and that I might share those findings with you.

Posted by William A. Jacobson on August 11, 2016 39 Comments
If you think the Black Lives Matter movement is just or even primarily about "Black Lives," then you don't understand the movement. A new research report, based on detailed interviews with those active in the movement, demonstrates that the organized movement is a vehicle for a radical leftist anti-Capitalist agenda, using "Black Lives" as the hook. The research is by Anne Sorock of The Frontier Lab using a "deep values" methodology. Several years ago Anne was a regular contributor to Legal Insurrection, but that has fallen off as she devoted herself The Frontier Lab. Deep values research is something pioneered by Dr. Brian Wansink at the Food & Brand Lab at Cornell University. Anne received her MBA at Cornell and worked with that group. Deep values research seeks to understand not just what consumers like or want, but what deeply held values lead to such decisions. At The Frontier Lab, Anne applies those research methods to politics.

Posted by Anne Segal on November 13, 2015 14 Comments
It's sobering to see such staggering ignorance about free speech and freedom in general on display on American campuses this week. The special snowflakes of the Snowflake Protests (Yale, Mizzou, etc.) are providing a window into the results of the progressive takeover of our education system -- from pre-school all the way on up to college and beyond. (Common Core will just streamline the process a little more.) Alarming, but in keeping with findings about Americans' demand for freedom, or lack thereof, detailed in The Frontier Lab's recent study, "Freedom Buzz." Ask Americans about freedom, as we did in this study, and you get what seem like familiar responses: freedom is the American Dream, the ability to worship and speak freely, or to choose your own path in life. Pretty standard. Nearly 100 hours of research interviews, and a national survey to test the findings, revealed two trends in how many Americans perceive the value of freedom.

Posted by Anne Segal on August 27, 2013 40 Comments

National Right to Life posted a wonderful, poignant, and likable defense of life today, and you can breathe a sigh of relief: it works, beautifully. Not only is it relevant and lighthearted while delivering an important message, it does so without trying too hard. And --...

Posted by Anne Segal on August 02, 2013 14 Comments

The Frontier Lab's Switching Behavior study, which identified four core events that preceded disaffiliation from the Republican label, has been picked up by everyone from Sarah Palin and Sean Hannity to Vicki McKenna Yesterday morning, I joined Philadelphia's Rich Zeoli show to discuss the study's findings -- and...

Posted by Anne Segal on June 26, 2013 8 Comments

Think the Tea Party's disappearing? Not according to advertisers, who featured the theme in two ads broadcast in the prime final moments of Monday's Boston v. Chicago NHL finals game. FiatUSA takes the continually on-trend Founding Fathers theme as the centerpiece of its "Italian Invasion -...

Posted by Anne Segal on June 04, 2013 9 Comments

Noticed the trend of legislators going beyond issuing press releases and fully embracing social media to distribute and market their point-of-view? Rep. Darrell Issa has been especially active in marketing himself and his committee's activities, including design-heavy graphics and an active twitter account. Today Rep. Eric Cantor's...

Posted by Anne Segal on April 23, 2013 8 Comments

April, the month when the sting of the government's overreach is most acute, provided the backdrop for a series of infographics illustrating just how onerous the tax burden (and fiscal irresponsibility) is to our country. Groups like the Cato Institute, AFP, Illinois Policy Institute, and...

Posted by Anne Segal on February 28, 2013 11 Comments

A professor at Harvard has applied her behavioral science background to the use of the "sequestration" tactic in an article, "The Strange Behavioral Logic of the Sequester Stalemate." She uses the somewhat forced nature of the upcoming automatic spending cuts and compares elements of the situation...

Posted by Anne Segal on February 28, 2013 8 Comments

There's a surplus of pretty successful infographics attempting to sway audiences as to the meaning--and import--of sequestration cuts.

From political groups like Third Way and The Democratic Daily to a Quaker organization and the Cato Institute, there are common themes running through many of the depictions that attempt to both explain the term "sequestration," while also selling a viewpoint. The infographics from those opposed to sequestration focus on what, and even more strikingly, who, will be impacted according to their points-of-view. On the other hand, an infographic from the Cato Institute focused on placing the cut amounts in perspective--and using humor.

For example, National Parks Service presents perceived impact on jobs, and converts figures into "equivalents," saying "proposed cuts to NPS budget would be equivalent to close 200 of the smallest park units":

The Third Way attempts to reach out across the aisle to Tea Party activists, choosing issues they think are interesting to them and applying their left-leaning ideological POV:

Democratic Daily goes straight for the jugular, illustrating the impact on children:

Posted by Anne Segal on January 31, 2013 7 Comments

A study entitled "In the Land of the Free, Interdependent Action Undermines Motivation" published this month from Stanford University researcher MarYam Hamedani concludes that appeals to community motivation, what they call "interdependence," are less compelling than independent behaviors when addressing social challenges. In other words, if you're...