MA-based Brigham’s Ice Cream Drops Term ‘Jimmies’ As Possibly Racially Insensitive, Now Using ‘Sprinkles’
on March 13, 2021
19 Comments
Cancel culture has come for a New England favorite. Brigham's brand ice cream is dropping the word "jimmies" and substituting "sprinkles" because someone, somewhere has claimed that jimmies has its roots in racism. "Jimmies" is what sprinkles are commonly called in New England, particularly Massachusetts and Rhode Island.
Nothing is safe anymore.





