Marco Rubio is doing something different on social media
on April 22, 2015
27 Comments
I learned a lot during my time on the 2014 campaign trail. I learned how to "cut a walk book" for a block walk, and organize a phone bank, and juggle 15 reporters, 25 volunteers, and one candidate with one hand tied behind my back; but most importantly, I learned how to create a digital campaign that talks to people, as opposed to talking at them.
People hate being talked at. It's condescending and boring and there's no hope of making a connection. You're wasting your time, money, and most importantly, your face time with a potential voter.
That's why I was surprised and excited to see one of our already-declared presidential candidates taking a new approach to voter outreach. Yesterday, Team Rubio posted a different kind of video to their Facebook page. Watch it:













