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District attorneys from six California counties have filed a lawsuit against Amazon. They claim the company falsely advertised prices to consumers through the practice of “reference pricing.”
Prosecutors allege Amazon misleads buyers by featuring "reference pricing" in its advertisements for various products. This refers to when products' current prices are compared to a former, higher price the product was previously sold at -- often called "Was" prices -- or prices the products are usually sold at by other sellers, suppliers or the manufacturer, often called "List" prices, the suit says.
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