FDA says KIND bars can’t advertise as ‘healthy’
April 14, 2015
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The same monstrous federal agency that brought us food pyramids, plate graphics, and encourages America to eat vegan is after health food bar maker, KIND.
Recently, KIND received a love letter from the FDA citing multiple labeling violations. "However, none of your products listed above meet the requirements for use of the nutrient content claim “healthy,”" wrote the self-appointed arbiter of healthy declarations. The FDA letter to KIND is a fantastic example of how the federal bureaucracy is a vacuous waste of money. Tax money is spent paying people to sit in offices (where they're forbidden from watching porn) while they stress over 1.5 g of saturated fat in a nut bar.
Four of KIND's health food bars received FDA scrutiny. In order for KIND to properly utilize the healthy designation, their health food bars cannot contain more than 1 g of saturated fat per Reference Amount Customarily Consumed (RACC). The Fruit & Nut Almond & Apricot and Peanut Butter Dark Chocolate + Protein bars contain 3.5 g, Fruit & Nut Almond & Coconut clocks in at 5 g, and the Dark Chocolate Cherry Cashew + Antioxidants contains a whopping 2.5 g of saturated fat, said the FDA.
KIND's health food bars are made largely without preservatives or other fillers and fake food stuffs found in similar products. They're also exceptionally tasty. But a regulation is a regulation.