McDonald’s to Expand Kiosks, Delivery, Menu to Draw Customers
March 01, 2017
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Fast food giant McDonald's has lost a few customers and wants to win them back. Executives plan to expand the company's "delivery, mobile and kiosk-ordering options as it looks to cut costs." From CNBC:
"Through enhanced technology to elevate and modernize the customer experience, a focus on the quality and value of our food and redefined convenience through delivery, we have a bold vision for the future and the urgency to act on it," said Easterbrook. "We are moving with velocity to drive profitable growth and becoming an even better McDonald's serving more customers delicious food each day around the world."