Pattern: Trump Derangement Syndrome-induced boycotts backfire.
The liberal internet mob has been trying to destroy Ivanka Trump’s clothing and accessories line.
There have been calls for a boycott, and pressure put on retailers to drop the lines. When several retailers pulled Ivanka’s products off the store shelves, there were hoots and hollers of joy in liberal land.
But these boycotts seem to have been outweighed by a massive buy-cott.
USA Today reports:
Ivanka Trump may have shown that any publicity is good publicity when it comes to selling fashion.
Despite a boycott and a decision by Nordstrom to no longer carry the brand, Ivanka Trump’s fashion line soared in online sales of individual items last month, according to a major e-commerce site.
Trump’s brand was in 11th place based on the number of items sold, according to Lyst, a fashion search engine that links shoppers with more than 12,000 retailers and designers. That represented a 346% leap in items sold from the previous month, when Trump’s line ranked 550th.
Because it is a private company, the Ivanka Trump brand does not disclose sales figures. But Abigail Klem, the brand’s president, says the line is performing better than ever.
“Since the beginning of February, they were some of the best performing weeks in the history of the brand,’’ Klem said in a statement. “For several different retailers, Ivanka Trump was a top performer online, and in some of the categories it was the…best performance ever.’’
Fox News adds that political support seems to be one of the motivating factors:
In February, it was reported that Trump’s namesake eau de parfum held two top-selling spots on Amazon.com: one for the full-sized bottle, the other a roll-on, which is still out of stock. Current reviews showed that customers were specifically purchasing the fragrance in support of the 35-year-old mother of three.
“Whether this is a long-term trend, we can’t say,” said Tanner on the growing demand for Ivanka Trump merchandise. “We’ve tracked the sales from March thus far and, if sales continue, we’ll see an 8 percent increase, in relation to January sales, but nothing as large as what we saw in February. [But] it’s still stronger than it had been in January.”
Tanner also added that shoppers typically gravitated towards Trump’s heels and dresses, which was the number two seller. However, every categroy of the brand sold much higher in February than what they’ve normally seen.
“We actually feel super optimistic because, I think, one, a lot of people support Ivanka, even across both political parties,” said Klem to Refinery29. “And then I think a lot of other people feel like, ‘Oh, I didn’t know Ivanka had a shoe line.’ ‘Oh, I didn’t know she had a handbag line.’ And they’re buying it.”
The buy-cott in response to Trump Derangement Syndrome-motivated boycotts has worked before.
When singer Jackie Evancho announced she would sing the national anthem at the Trump Inauguration, she came under vicious attack. But it backfired after a buy-cott, Jackie Evancho’s Album Hits #1 After Announcing Performance at Trump’s Inauguration.
Similarly, when singer Joy Villa wore a “Make America Great Again” gown to the Oscars, her record sales took off, Singer Joy Villa Wears Pro-Trump Dress to Grammys, Sales Skyrocket.
A boycott aimed at Trump Wine also backfired, Trump Wine Boycott Backfires. Bigly.
The hysteria surrounding the election of President Trump has seeped into retail. From Ivanka products to Trump wine, the regressive left is trying to rouse Americans to boycott all things Trump.
Last week, some group of crybaby leftists demanded that Wegmans stop selling Trump wine because they don’t like Trump. When they learned that they couldn’t bully Wegmans, they instead put out a call for Wegmans’ shoppers to stop buying Trump wine.
Predictably, this had the exact opposite effect, with Trump wine flying off the shelves and into Trump supporters’ shopping carts.
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