Buy-cott of Ivanka Trump clothing line beats pants off Ivanka boycott
Pattern: Trump Derangement Syndrome-induced boycotts backfire.
The liberal internet mob has been trying to destroy Ivanka Trump’s clothing and accessories line.
There have been calls for a boycott, and pressure put on retailers to drop the lines. When several retailers pulled Ivanka’s products off the store shelves, there were hoots and hollers of joy in liberal land.
But these boycotts seem to have been outweighed by a massive buy-cott.
USA Today reports:
Ivanka Trump may have shown that any publicity is good publicity when it comes to selling fashion.
Despite a boycott and a decision by Nordstrom to no longer carry the brand, Ivanka Trump’s fashion line soared in online sales of individual items last month, according to a major e-commerce site.
Trump’s brand was in 11th place based on the number of items sold, according to Lyst, a fashion search engine that links shoppers with more than 12,000 retailers and designers. That represented a 346% leap in items sold from the previous month, when Trump’s line ranked 550th.
Because it is a private company, the Ivanka Trump brand does not disclose sales figures. But Abigail Klem, the brand’s president, says the line is performing better than ever.
“Since the beginning of February, they were some of the best performing weeks in the history of the brand,’’ Klem said in a statement. “For several different retailers, Ivanka Trump was a top performer online, and in some of the categories it was the…best performance ever.’’
Fox News adds that political support seems to be one of the motivating factors:
In February, it was reported that Trump’s namesake eau de parfum held two top-selling spots on Amazon.com: one for the full-sized bottle, the other a roll-on, which is still out of stock. Current reviews showed that customers were specifically purchasing the fragrance in support of the 35-year-old mother of three.
“Whether this is a long-term trend, we can’t say,” said Tanner on the growing demand for Ivanka Trump merchandise. “We’ve tracked the sales from March thus far and, if sales continue, we’ll see an 8 percent increase, in relation to January sales, but nothing as large as what we saw in February. [But] it’s still stronger than it had been in January.”
Tanner also added that shoppers typically gravitated towards Trump’s heels and dresses, which was the number two seller. However, every categroy of the brand sold much higher in February than what they’ve normally seen.
“We actually feel super optimistic because, I think, one, a lot of people support Ivanka, even across both political parties,” said Klem to Refinery29. “And then I think a lot of other people feel like, ‘Oh, I didn’t know Ivanka had a shoe line.’ ‘Oh, I didn’t know she had a handbag line.’ And they’re buying it.”
The buy-cott in response to Trump Derangement Syndrome-motivated boycotts has worked before.
When singer Jackie Evancho announced she would sing the national anthem at the Trump Inauguration, she came under vicious attack. But it backfired after a buy-cott, Jackie Evancho’s Album Hits #1 After Announcing Performance at Trump’s Inauguration.
Similarly, when singer Joy Villa wore a “Make America Great Again” gown to the Oscars, her record sales took off, Singer Joy Villa Wears Pro-Trump Dress to Grammys, Sales Skyrocket.
A boycott aimed at Trump Wine also backfired, Trump Wine Boycott Backfires. Bigly.
The hysteria surrounding the election of President Trump has seeped into retail. From Ivanka products to Trump wine, the regressive left is trying to rouse Americans to boycott all things Trump.
Last week, some group of crybaby leftists demanded that Wegmans stop selling Trump wine because they don’t like Trump. When they learned that they couldn’t bully Wegmans, they instead put out a call for Wegmans’ shoppers to stop buying Trump wine.
Predictably, this had the exact opposite effect, with Trump wine flying off the shelves and into Trump supporters’ shopping carts.
Notice a pattern here?
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Comments
Can I be honest? The women that have boycotted Ivanka’s line would not buy them anyway. They are too fat to fit in them to start with….
Related: the customer reviews on amazon for Donald Trump’s line of perfume are hilarious.
Great news. Thank you America
“Nevertheless, she persisted”.
I bought the large bottle of perfume for my daughter first week of Feb. Cost $30. Two days later it was $32. A week later, $42. Just checked – it’s up to $60.
Somebody understands the law of supply and demand.
She has a warm heart and makes all her own clothes…
By dropping Ivanka’s line, Nordstrom and Neimann overnight effectively changed their business model from selling expensive stuff to the wealthy to selling SJW-approved stuff to wealthy people who need SJW approval. Good luck with that.
Still, I think Ivanka is better off – we studied Kate Spade in business school back before they were popular, and what they did was take on Coach and LVMH by marketing a better and more interesting product to younger consumers. Department stores just aren’t where young people shop nowadays or where her brand should be.
Establishment polls are b.s., just like its media.
Free markets tell-all.
This is so stupid and roundly displays the ignorance of Democrats. Look at a red/blue map. How many counties are red versus blue? Yup. Blue comprises a few urban areas made up of the elite and their welfare/immigrant minions. All of whom are non-customers. The red Counties number in the thousands. They make up the middle class. Ivanka’s line is distinctly affordable. Below the elite – and above their government assisted voters.
Short answer: No one cares who Democrats boycott (think Chick Fil a), you were when the middle boycotts (think Target).
I’m sure the left thought this was a good idea since the boycott of Chick-A-Filla was such a rousing success. /s
No wonder the Democrat Party is losing so badly.
Meanwhile here’s a glimpse of Nortrom’s new spring line:
http://www.strangepolitics.com/images/content/201509.jpg
Supposed to be Nordstroms’. Note to self: good idea to proof read before hitting submit.
While you’re at it, verify the spelling of “Chick-fil-A” also.
As the old saying goes, “There ain’t no such thing as bad publicity.” While I am sure there are a few persons who would disagree with this maxim from personal experience, it appears that Ivanka Trump has enjoyed the attention $ignificantly.
Women buy clothing to enhance and to individualize their personal appearance. Apparently, based upon the new sales data, they regard this objective as far more important than the expression of a remote political declaration. What a remarkable observation. This reinforces the rational assessment that women are only partly deluded by the Liberal effort to color all their thought by its political consequences.
Ivanka Trump is a beautiful woman, whether Liberal or Conservative, and with obviously fine taste. Any woman who chooses to define her personal appearance by her political inclinations simply sacrifices her individuality to the herd mentality of deluded drones. Perhaps they should adopt a uniform….