Coca-Cola has imposed racial quotas on outside counsel staffing, and forced employees to take online courses to learn to be less white. The company has now joined the corporate chorus criticizing the new voting law in Georgia.
None of this corporate activism is happening by accident.
Stacey Abrams has led a coordinated effort to pressure these corporations into taking this position.
This week, James Quincey, the CEO of Coca-Cola was the latest to join the effort.
Reuters reports:
Delta, Coca-Cola blast home state Georgia’s voting restrictions as ‘unacceptable’Coca-Cola Co and Delta Air Lines on Wednesday joined a bid by U.S. companies to challenge the state of Georgia’s new voting restrictions, with both Atlanta-based companies calling the law unacceptable…On Wednesday, Coca-Cola CEO James Quincey called the law “unacceptable – it is a step backwards.” He told CNBC the law was “wrong and it needs to be remedied.”
Here’s the video. I can’t help but notice his British accent.
It should also be noted that while Coca-Cola is bashing Georgia, they have no problem doing business with China.
Finally, if you want to understand why Coca-Cola went woke, you need to read this Frontpage Mag column by Daniel Greenfield:
Coke Goes Woke and Broke“Get woke, go broke”, is a conservative meme about the cost of political correctness that has it the wrong way around. Brands don’t go broke because they get woke, they go woke because they’re going broke, and don’t know how to stop the slow but steady collapse of their business.The big brands that go woke infuriate conservatives because, like Coke, Gillette, or Nike, they have a storied name that seems entwined with America and the success of capitalism. But it’s those old, familiar brands that go woke because their products and business models are dated. Virtue signaling is their way of adapting to a changing market without really innovating. Behind every big woke brand is a company slowly going broke and with no clue what to do about it.The wokeness vocabulary joins the thesaurus of corporate buzzwords used by executives trying to hide from their investors that they don’t know what they’re doing. Making headlines for their wokeness changes the conversation from their business model to their politics. Touting a brand as socially responsible evades questions about its financial viability.
Anyone up for a Pepsi?
Featured image via YouTube.
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