On Wednesday, Rachel Maddow predicted the June jobs report would show “absolutely terrible” unemployment numbers.
She looked so incredibly happy!
I wonder what she will say tonight since the June jobs report showed a decline in unemployment.
— TV News HQ (@TVNewsHQ) July 2, 2020
Will you address this tonight, Maddow? I doubt it:
The unemployment rate declined by 2.2 percentage points to 11.1 percent in June, and the number of unemployed persons fell by 3.2 million to 17.8 million. Although unemployment fell in May and June, the jobless rate and the number of unemployed are up by 7.6 percentage points and 12.0 million, respectively, since February.
Unemployment dropped among all major workgroups. The economy added almost 5 million jobs. Major economic sectors all added jobs.
No wonder Maddow’s ratings continue to decline. This is from early June:
Maddow finished the month of May behind five different Fox News programs in total viewership, including non-primetime shows “The Five” and “Special Report with Bret Baier.”
Maddow’s performance in May was even more alarming among the key demographic of adults age 25-54, where she averaged 455,000 viewers to finish tied for No. 7 in cable news, behind five different Fox News shows and even one program on MSNBC’s fellow liberal network CNN.
CNN’s “Cuomo Prime Time” beat Maddow in the demo despite a month filled with negative publicity over his bro-friendly interviews with his sibling, New York Gov. Andrew Cuomo. Even the little-watched “Anderson Cooper 360” managed to tie Maddow among the key demo during May.
Maddow has been outside the top five cable news programs among total viewers and outside the top six in the demo for four consecutive months. Maddow has shed demo viewers for three straight months at the same time America has seen an unprecedented news cycle filled with everything from a global pandemic to rampant joblessness to the tragic death of George Floyd in police custody.
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