Popular TV star Judge Judy Sheindlin officially endorsed former New York City Mayor Mike Bloomberg with a campaign ad and appearance on The View.

The Ad

Bloomberg released the ad, titled “Judge Him,” early this morning:

“I like to say you can judge someone’s character by what they’ve done. Mike Bloomberg has done amazing things and will be a truly great president,” Sheindlin says in the 30-second ad. “No one comes close to Mike Bloomberg’s executive achievement, government experience and impactful philanthropy. His steady leadership will unite our country and bring us through these very challenging times.”

Bloomberg hopes lightning strikes twice since many believe Oprah Winfrey’s endorsement of then-Sen. Barack Obama in 2007 propelled him in the primary and general election.

At that time Winfrey held the spot as the top female in daytime television.

Judge Judy nabbed that honor when Winfrey retired:

Her audience is largely female, mostly working class, and racially diverse — the kind of voters Democrats need to reach in November. Like Obama in 2007, the former New York mayor is not widely known. He can be easily categorized as an out-of-touch-billionaire with a less-than-warm campaign style. But millions of people honestly feel they know Judy Sheindlin — if that connection transfers over to Bloomberg, it could make a difference.

Judge Judy told People, “There isn’t anybody that could compare to Mike Bloomberg.”

The View

Then Judge Judy had a guest spot on The View this morning where she again gushed over Bloomberg:

“I think that to define Mike Bloomberg as just another rich guy is one of the greatest injustices of this political campaign that we’re in,” she opened, adding “Mike Bloomberg is the only one of the candidates who has experience governing and managing and successful, and if he’s successful and happened to have made money being successful, that, folks, is the American Dream. That’s what’s supposed to happen.”

She insisted she has “never seen Americans so angry at each other as a family and it became sort of frightening when you couldn’t go to a social gathering and have a difference of opinion.”

Judge Judy told the panel that New York City had “a good feeling [under Bloomberg], it was a feeling that things were run effectively and brilliant during his” tenure as mayor.


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