Wednesday, Twitter CEO Jack Dorsey announced that the social media platform will no longer run political ads. “We believe political message reach should be earned, not bought,” Dorsey tweeted.

More from Politico:

Twitter is removing itself from the contentious tangle embroiling Facebook and its CEO Mark Zuckerberg as U.S. political campaigns prepare to spend vast sums of money on online advertising around the 2020 elections.

Spending on political advertisements overall could reach as much as $6 billion in the 2020 election cycle, according to projections from Advertising Analytics and Cross Screen Media, firms that analyze the advertising market. They predict $1.6 billion will be spent on digital video, with Facebook and Google collecting the bulk of that money.

So far, Facebook has raked in $857 million on political and issues-based advertisements since May 2018, the company has disclosed. Google and its video platform YouTube have pulled in $122 million from adds featuring politicians holding or seeking federal office during that same period. A Twitter spokesperson did not respond to a request for information on how much revenue political advertising generates for the social network. The company previously disclosed that it brought in roughly $3 million in political advertising revenue during the 2018 midterm election cycle.

Twitter’s new policy applies worldwide, not just in the U.S., and to issue ads as well as ads run by specific political campaigns.

Dorsey didn’t name Zuckerberg in his series of tweets announcing the change, which takes effect Nov. 22. But he didn’t shy away from poking holes in the defense Zuckerberg has offered of Facebook’s controversial handling of political ads.

Dorsey, for example, tweeted, “This isn’t about free expression. This is about paying for reach.” Zuckerberg gave a high-profile speech at Georgetown University two weeks back in which he cited his company’s commitment to “free expression” as the reason for allowing misleading political ads on its site.

Twitter has a history of allegedly shadow banning conservative tweeters along with a disproportionate application of user terms of service against right-leaning folks.

Let’s be real here — Democrats don’t need Twitter or ad space on the platform, not when the main stream media functions as a separate activist wing of the DNC.

Which brings us to the Trump Campaign’s official response to Dorsey’s announcement. The Trump campaign accused Twitter of engaging in  “yet another attempt to silence conservatives.”


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