Caving to the online mob can be mighty costly as Delta airlines learned Thursday.

Monday, Georgia’s Senate blocked a fuel tax incentive bill designed to help out Delta after the airline capitulated to the demands of gun control activists and canceled discounts for NRA members.

Republican legislators promised to strip tax incentives from the bill unless Delta made up with the NRA and reinstated the discount. That never happened. Thursday, Georgia’s Senate passed the bill, but without lucrative fuel tax incentives for Delta.

Amazingly, only 13 Delta passengers have ever utilized the NRA discount, making Delta’s decision a frontrunner in the ‘We Blew Millions on Pointless Virtue Signalling’ race.

USA Today reported Friday:

The Georgia legislature removed a jet-fuel tax break from a larger tax package Thursday. Lawmakers were upset that Delta, which is headquartered in Atlanta, dropped the National Rifle Association from a discount-fare program in an effort to appear neutral on gun policy.

After the firestorm, Delta will review all its marketing programs to avoid those that might become political, CEO Ed Bastian announced Friday.

But the airline said only 13 passengers ever bought tickets with an NRA discount. That translates into each discount costing the airline about $3 million in tax breaks.

“We are in the process of a review to end group discounts for any group of a politically divisive nature,” Bastian said in a note to employees.

Delta attempted a Swiss maneuver, saying they were simply trying to stay neutral:

“Delta’s decision reflects the airline’s neutral status in the current national debate over gun control amid recent school shootings. Out of respect for our customers and employees on both sides, Delta has taken this action to refrain from entering this debate and focus on its business. Delta continues to support the 2nd Amendment.”

Unfortunately for Delta, we live in a time where you will be made to choose, or else.