Dana Loesch, a TV and talk show host who frequently appears in NRA videos, is the victim of a vicious smear campaign after she appeared in a video called “The Violence of Lies.” The video was released on June 12 on the NRA Facebook page.

The attacks on Loesch assert that Loesch’s video calls for violence. But it doesn’t. Just the opposite. It calls to meet the violence of leftist radicals with truth.

What’s actually going on is an attempt to deflect from the violence of a Bernie Sanders-loving, liberal Democrat who shot up a group of Republican congressmen at a baseball practice on June 14, and numerous other acts of “Resistance” violence.

Loesch became the target of this smear campaign because her video was a convenient excuse to try to change the subject.

The attacks on Loesch have been raging for over two weeks and show no signs of letting up.

I had not focused on the controversy until today, but I had noticed some bits and pieces of over-the-top rhetoric directed at her. There were a lot of tweets and articles about it, but I was too focused on that shiny social-media orange object to dig into it until now.

Here’s the video (transcript via NRA-TV):

They use their media to assassinate real news. They use their schools to teach children that their president is another Hitler. They use their movie stars and singers and comedy shows and awards shows to repeat their narrative over and over again. And then they use their ex-president to endorse the “resistance.”

All to make them march. Make them protest. Make them scream “racism” and “sexism” and “xenophobia” and “homophobia.”

To smash windows. Burn cars. Shut down interstates and airports. Bully and terrorize the law-abiding.

Until the only option left is for the police to do their jobs and stop the madness. And when that happens, they’ll use it as an excuse for their outrage.

The only way we stop this, the only way we save our country and our freedom is to fight this violence of lies with the clenched fist of truth.

I’m the National Rifle Association of America. And I’m Freedom’s Safest Place.

It’s a tough video, but there isn’t a single thing in it that calls for violence. Just the opposite, it calls to confront Democrat and “Resistance” violence with the truth.

Yet there has been a campaign to portray the video as a call to violence and racist.

Deray McKesson, professional Black Lives Matter activist turned media star, called the video an “open call to violence to protect white supremacy,” thus both falsely claiming the video calls for violence and injecting McKesson’s racial politics into the controversy:


Loesch responded, but of course, responding to false charges that already have spread widely (28,000 retweets as of now) can be an act of futility:



Democrat Senator Chris Murphy from Connecticut fed the flames:


So did California’s Lt. Governor Gavin Newsom


Tamika Mallory, co-founder of the Women’s March and Black Lives Matter activist, accused Loesch of racism and inciting violence:



The false accusations against Loesch went beyond Twitter, and were the subject of articles in left-wing outlets such as SalonHuffPo and Bustle, among many others.

There has been extensive mainstream media reporting of the accusations in the U.S., and even international media is getting in on the act:


The false accusations continue.

Boing Boing asserted today that the “ad says Americans need guns to shoot ‘the Resistance’.” But that’s not true.


There has been support for Loesch, and she’s not backing down. Neither is the NRA.

The NRA released a follow up ad defending Loesch, this time featuring Grant Stinchfield, We Don’t Apologize for the Truth (transcript via NRA-TV):

To every member of the violent left who’s having a meltdown over Dana Loesch’s NRA ad, get over yourself. You people openly call for the assassination of our president and then claim the NRA is inciting violence.

You set fire to buildings and attack people in the streets, and then go ballistic for being called out. You look down on gun owners, Trump supporters and states without coasts, all the while relying on your armed security to protect you in your marbled office buildings and your fenced-in mansions.

And to those of you on the violent left who claim we believe there’s an “us” and “them” in this country—you’re absolutely right. There are those of us who believe in freedom. Then there are those of you who actively burn down our country because you can’t get over the fact your so-called progressive didn’t win the election. Get over it and grow up.

I’m talking to you Tamika Mallory. You write a letter to the NRA on behalf of the Women’s March claiming our clenched fist of truth ad was an attack on minority communities. You call it dangerous and demand it be taken down. I’m here to tell you not a chance.

Where was your letter to Madonna, Tamika, when she used your march to talk about blowing up the White House?

Then there’s California’s Lt. Gov. Gavin Newsom. Listen to this tweet: “Watching this NRA video sent a chill down my spine—followed by a feeling of sadness and fear that I haven’t shaken.” Seems the left has gone from getting chills down their legs at the sight of Obama, to getting chills down their spines when they hear the truth.

Wake up, Gavin. The ad shows footage of leftist protestors burning down Berkeley—one of your schools—to block free speech on campus.

“This NRA ad is an open call to violence to protect white supremacy,” said professional rioter DeRay McKesson. DeRay, no one—and I mean no one—takes you seriously. Your organized riots have caused property damage to more than 850 businesses and injured more than 100 law enforcement officers. Don’t come at us with acts of violence. Fix your own problems first.

Not to be outdone, Chris Murphy, the U.S. senator Michael Bloomberg bought for himself three years ago, stated, “I think the NRA is telling people to shoot us.”

Gimme a break. And Russia told the NRA to create this ad, too. Really senator? How dare you, when it was your Bernie Sanders supporter who opened fire on Republican congressmen in Virginia.

Now the media uses this concocted controversy to claim gun owners are upset with the NRA. You know what I’ve seen? What I’ve seen is a swell of support. Gun owners and freedom-loving Americans who are sick of this hypocrisy getting behind the greatest defender of freedom in history—that’s the NRA—because we will never back down.

But most of all, what really got at the left was this simple line, uttered by one very strong woman. It is our purest weapon in this ongoing war for truth. So to every member of the lying media and the violent left demanding an apology, let me be very clear—it’ll never happen. We don’t apologize for warning America about chaos creators who want to impose their will upon us, through their violence and lies. And we stand firm with the clenched first of truth while they wilt with an open mouth of lies.

Of course, that response led to more accusations of racism:


This entire controversy is based on a falsehood, one that has been spread far and wide and is not going to be let go because it serves a bigger purpose.

The attacks on Dana Loesch and her video are not about Dana Loesch or her video.

This smear campaign is about trying to distract from the actual violence of the “Resistance,” a key Democrat constituency, and the lunatic refusal to accept the outcome of the 2016 presidential election.


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