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NRA Reaches Out to Moms in Hard-Hitting New Ad

NRA Reaches Out to Moms in Hard-Hitting New Ad

“We’re everything that makes America strong.”

Real talk: the media does a terrible job of reporting on gun violence.

America has seen a lot of tragedy this year, and each time that tragedy involved the use of a gun, the mainstream media took the opportunity to lay the blame not on the hand that pulled the trigger, but on the gun that contained the bullet. We don’t trust guns as a matter of principle, and we certainly don’t trust those who are experienced with firearms to make the decision to use them for protection.

This needs to stop.

The NRA may have found an “in” with one of the most vocal and important demographics: women. Their new ad, featuring firebrand pundit and mother Dana Loesch is simple, slick, and offers a simple message: women (and moms) who demand the right to defend themselves “are everything that makes America strong.”

Click ‘play’:

Caleb at Truth Revolt points out:

“If it bleeds it leads” is still the guiding principle of our entertainment news class, and the murdered family will always get news the safe one doesn’t. There is also the narrative. It is hardly a secret in America that those who are in media, and particularly the news media, kowtow to “progressive” doctrine. They apologize to liberals when they are forced by the facts to question them, they scrape before Democrats as benevolent dictators, and they would not dare give any credibility to the idea that it is okay to want to do something as icky and right-wingy as own a gun.

But the mothers who want to be prepared to defend their families against criminals who will own guns regardless of the legality are the majority, says Loesch, not the minority. And that has been proven time and time again across the country. Activist liberal groups and busy-body leftie politicians use their friendly media to make Americans feel like the issue is undecided, or even turning away from the Second Amendment, but that is just another play in their playbook.

True, down to the letter.

Liberal activists are prepared to do whatever it takes to implement policies that make them feel better about gun violence, but actually do nothing to address the problem. The wave signs and scream and demand “change,” but their demands only serve to ensure that what happened in Charleston, in Roanoke, and on the streets of Washington, DC last night will happen again.

This ad is important because it does not scream, or cry, or rely on outlying anecdotes to make a point. It simply stands up, looks America in the eye, and says, “no.”

No, you will not make decisions about self-defense for me.

No, you will not jeopardize the lives of those I hold dear to make a point.

No, you will not take my guns away.


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This should be every mama’s song for her children,

In this country, more than one person uses a gun in self-defense every day. I know this because I’ve been visiting This Ain’t Hell for some time, and reading the daily stories on the topic.

This one was today’s.

Generally, there are about three such stories a day, and I do not immediately recall any of them making the national news. I am not aware of any attempt to make a comprehensive search for such stories.

“Liberal activists are prepared to do whatever it takes to implement policies that make them feel better”

There in lies the critical fault in liberal ideology, its all about feeling better and looking better, it doesn’t matter if it actually works or does what it supposed to do, its all about feeling better.

Quite well done, which is what we have come to expect from Ms Loesch. I hope this gets a lot of play in media that doesn’t normally support conservative gun rights; otherwise it is simply preaching to the choir.

Great ad, great article. Thank you.

May I humbly and constructively suggest that labeling persons as “firebrands” may inadvertently imply that they are troublemakers, radicals, agitators, or irrationally incendiary. Just a thought since neither the NRA nor Loesch are anything but assertive, rational, constructive, patriotic Americans.

‘“If it bleeds it leads” is still the guiding principle of our entertainment news class, and the murdered family will always get news the safe one doesn’t.’

This is why you will never read the headline “100 Million Gun Owners Killed No One Yesterday.”

Now that’s real Girl Power.

I stand firmly against the arming of my wife. FIRMLY.

Obama has inspired the biggest rush to buy firearms in history. That is about the only positive thing about his entire tenure.

Of course, it is not all positive, since we’ve had price hikes for popular ammunition and shortages in some cases. But, hey, Obama is President: anything that doesn’t go completely to hell is a big success.

This is a twist on “the war on women.” The twist is that certain politicians who are running for let’s say president are more interested in criminal rights then in women’s rights. Nice ad. What does the NRA do next for an ad? Certainly all lives matter right?

Awesome. The Mama Bears will equalize the playing field. It is literally for the children.

@Henry – interesting – I wonder what it means if a husband is worried about his wife having a firearm?

Good ad… but I’m still angry at Dana ‘open-borders-are-OK, give-em-soccer-balls-and-water with Beck’ Loesch.

I just today received a letter from the NRA-ILA about H.R. 2710 “Lawful Purpose and Defense Act of 2015” introduced by Congressman Rob Bishop. The bill is said to bar Obama and future presidents from abusive control (“exploiting loopholes in federal law”) taken against the free use of ammunition and guns-basically, a hollowing out of the Second Amendment.

Read the bill and then call and write your representatives to get them to support H.R. 2710, ASAP.

Like Dana I am a gun owning NRA member. Labor Day weekend I was at the local gun range practicing along with dozens of others, men and women.

I will defend myself. I never want to kill anyone. I hope to be a good enough shot to stop a person from any attack and lethal threat.

Until every criminal is deprived of their weapon of choice, it is only logical and rational that men and women should be able to equalize the field.

I support every man and woman’s right to own a gun for purposes of hunting, competition, and self-defense.

That’s great–no tell me where it’s going to run. Remember the NFL banning Daniel Defense’s pro-gun ad?

It’s ok Henry I say ” Guns don’t kill people, wives do!

Henry , you do know why men usually die before their wives ( because they want too)

    Gremlin1974 in reply to dmi60ex. | September 16, 2015 at 6:48 pm

    Ohh, what was that Joke that Jeff Dunham told through his puppet Walter?

    Oh, “After a while your realize the when you said ‘until death do us part’ you were setting a goal!”