Fast food joint Wendy’s has a new social marketing strategy that’s both hilarious and effective. I mean, we’re blogging about it, right?

The strategy is simple — roast the dissent.

During my daily internetting yesterday, I saw this, which is seems to be tweet zero:

For those not familiar with Twitter, here’s the conversation explained:

That was only the beginning.

According to Business Insider, their account has not been hacked. Who knew insulting people would prove an effective marketing campaign?

Follow Kemberlee on Twitter @kemberleekaye