The Wall Street Journal has published this report that Aides Debated Obama Health-Care Coverage Promise, revealing that some questioned whether the promise was one that could actually be kept.

But apparently, it was important that the President’s message not be cluttered. Pesky details.

As President Barack Obama pushed for a new federal health law in 2009, he made a simple pledge: If you like your insurance plan, you can keep your plan. But behind the scenes, White House officials discussed whether that was a promise they could keep.

When the question arose, Mr. Obama’s advisers decided that the assertion was fair, interviews with more than a dozen people involved in crafting and explaining the president’s health-care plan show.

But at times, there was second-guessing. At one point, aides discussed whether Mr. Obama might use more in-depth discussions, such as media interviews, to explain the nuances of the succinct line in his stump speeches, a former aide said. Officials worried, though, that delving into details such as the small number of people who might lose insurance could be confusing and would clutter the president’s message.

“You try to talk about health care in broad, intelligible points that cut through, and you inevitably lose some accuracy when you do that,” the former official said.

The former official added that in the midst of a hard-fought political debate “if you like your plan, you can probably keep it” isn’t a salable point.

Given all the reports of those getting booted from existing health insurance plans, regardless of how some may try to justify the plans being dropped, I think the aforementioned second-guessing was appropriate.

Sometimes details are more important than slogans.

Read the whole thing at the Wall Street Journal.