Today some on the Right conceded that Obama’s the one with the “cool” factor. Does that mean the Republicans need to cede all marketing savvy, though? Compare the RNC and DNC convention websites and ask yourself what caption you’d write under the images.

The splash page for the DNC convention in Charlotte, NC, September 3-7, 2012: “This is our moment.”

What the RNC convention website was featuring until recently: [my caption] “This is our parking lot.”

Which was updated to this: [my caption] “This is a skyline.”

If websites are the storefronts of our day, they are on the front lines of bringing customers in. Besides the prospect of lots of parking, the RNC convention website could offer a more compelling experience, based in emotion and capturing the spirit of the country.