marketing Tag

Obama campaign unveils “Forward” slogan

Posted by Anne Segal on April 30, 2012 77 Comments

Today the Obama campaign unveiled "Forward," a seven-minute video highlighting his campaign strategy for the election: Similar to the 2008 concept, "Change," this one-word slogan captures a vague sense of movement without articulating a strategy, end, or principle. The movement this terms evokes is no more than...

RNC marketing fail: Is the Republican convention about parking?

Posted by Anne Segal on April 26, 2012 41 Comments

Today some on the Right conceded that Obama's the one with the "cool" factor. Does that mean the Republicans need to cede all marketing savvy, though? Compare the RNC and DNC convention websites and ask yourself what caption you'd write under the images. The splash page...

Whole Foods just trying to make the green people happy?

Posted by Anne Segal on April 25, 2012 41 Comments

"They just doing it to make all the green people happy," the New York Times reported fisherman Mr. Sanfilippo as saying. He's referring to Whole Foods's decision to only sell fish it considers sustainable: Starting Sunday, gray sole and skate, common catches in the region, will...