FOX News beating CNN and MSNBC in ratings is not exactly news, as it has been happening for years. Now, however, FOX is starting to encroach on the ratings of the traditional broadcast networks, and that is news.
FOX has some hosts who clearly like Trump, but they also put Trump critics and skeptics on the air, which automatically makes them more balanced than most outlets which lack any pro-Trump voices.
From FOX News:
Americans overwhelmingly choose Fox News Channel for Independence Day week television viewingMillions of Americans celebrating Independence Day tuned into Fox News Channel as the cable network outdrew broadcast options NBC, CBS and ABC during weekday primetime.Fox News averaged 2.8 million viewers during weekday primetime during the week of June 30 through July 6, compared to 2.4 million for NBC, two million for CBS and 1.9 million for ABC.During the entire week, Fox News averaged 1.6 million total viewers and 225,000 among the advertiser-coveted demographic of adults aged 25-54 to lead all of cable. Fox News also commanded 65% of the primetime and total day cable news audience and aired the top 105 cable news telecasts of the week.”The Five” averaged 3.7 million total viewers and 418,000 in the critical demo to lead cable news in both categories.”Special Report with Bret Baier” averaged 2.8 million viewers, “The Ingraham Angle” averaged 2.8 million viewers and “Hannity” delivered 2.8 million. “Gutfeld!” averaged 3.1 million and “FOX News @ Night” secured 1.6 million viewers to help the network dominate cable news.
Meanwhile, CNN and MSNBC continue sinking.
The New York Post reports:
MSNBC, CNN see dramatic declines in viewership — while Fox News continues to dominate: NielsenMSNBC and CNN suffered staggering losses in viewership over the past year — while Donald Trump’s ascendancy supercharged Fox News in the cable news ratings war.The left-leaning networks — which will both be spun off by their respective parent companies — suffered year-over-year declines in all major metrics for the second quarter compared to the same period last year, according to the latest Nielsen data, which was reported by AdWeek.Comcast-owned MSNBC, with its rabid anti-Trump lineup of anchors, drew an average 1.008 million primetime viewers from April to June, a year-over-year decline of 15%, Nielsen figures show.In the the advertiser-coveted 25-to-54 demographic, primetime viewership plunged 20%, to 91,000 compared to last year — despite star anchor Rachel Maddow returning to full-time duty during the first 100 days of the Trump administration.Jen Psaki took over her 9 p.m. primetime slot Tuesdays through Fridays midway through the second quarter ratings period.The exodus of eyeballs was even worse during the day, with total viewership plummeting 26%, to an average of 596,000, and 31%, to 57,000, in the key demo compared to the same quarter last year.
My theory about this is that during and immediately following the 2024 election, many people in the middle, people who do not even think of themselves as conservatives, began watching FOX hoping for a more balanced view and ended up liking the network and its hosts.
Also, as I mentioned above, FOX presents pro-Trump voices and anti-Trump voices. CNN has one pro-Trump voice in Scott Jennings and MSNBC has exactly zero pro-Trump voices. This gives FOX a huge advantage over its cable competitors and even the broadcast networks.
Featured image via YouTube.
CLICK HERE FOR FULL VERSION OF THIS STORY