FOX News Absolutely Crushing Competition in Ratings, Including Broadcast Networks
“Fox News averaged 2.8 million viewers during weekday primetime during the week of June 30 through July 6, compared to 2.4 million for NBC, two million for CBS and 1.9 million for ABC.”
FOX News beating CNN and MSNBC in ratings is not exactly news, as it has been happening for years. Now, however, FOX is starting to encroach on the ratings of the traditional broadcast networks, and that is news.
FOX has some hosts who clearly like Trump, but they also put Trump critics and skeptics on the air, which automatically makes them more balanced than most outlets which lack any pro-Trump voices.
From FOX News:
Americans overwhelmingly choose Fox News Channel for Independence Day week television viewing
Millions of Americans celebrating Independence Day tuned into Fox News Channel as the cable network outdrew broadcast options NBC, CBS and ABC during weekday primetime.
Fox News averaged 2.8 million viewers during weekday primetime during the week of June 30 through July 6, compared to 2.4 million for NBC, two million for CBS and 1.9 million for ABC.
During the entire week, Fox News averaged 1.6 million total viewers and 225,000 among the advertiser-coveted demographic of adults aged 25-54 to lead all of cable. Fox News also commanded 65% of the primetime and total day cable news audience and aired the top 105 cable news telecasts of the week.
“The Five” averaged 3.7 million total viewers and 418,000 in the critical demo to lead cable news in both categories.
“Special Report with Bret Baier” averaged 2.8 million viewers, “The Ingraham Angle” averaged 2.8 million viewers and “Hannity” delivered 2.8 million. “Gutfeld!” averaged 3.1 million and “FOX News @ Night” secured 1.6 million viewers to help the network dominate cable news.
Meanwhile, CNN and MSNBC continue sinking.
The New York Post reports:
MSNBC, CNN see dramatic declines in viewership — while Fox News continues to dominate: Nielsen
MSNBC and CNN suffered staggering losses in viewership over the past year — while Donald Trump’s ascendancy supercharged Fox News in the cable news ratings war.
The left-leaning networks — which will both be spun off by their respective parent companies — suffered year-over-year declines in all major metrics for the second quarter compared to the same period last year, according to the latest Nielsen data, which was reported by AdWeek.
Comcast-owned MSNBC, with its rabid anti-Trump lineup of anchors, drew an average 1.008 million primetime viewers from April to June, a year-over-year decline of 15%, Nielsen figures show.
In the the advertiser-coveted 25-to-54 demographic, primetime viewership plunged 20%, to 91,000 compared to last year — despite star anchor Rachel Maddow returning to full-time duty during the first 100 days of the Trump administration.
Jen Psaki took over her 9 p.m. primetime slot Tuesdays through Fridays midway through the second quarter ratings period.
The exodus of eyeballs was even worse during the day, with total viewership plummeting 26%, to an average of 596,000, and 31%, to 57,000, in the key demo compared to the same quarter last year.
My theory about this is that during and immediately following the 2024 election, many people in the middle, people who do not even think of themselves as conservatives, began watching FOX hoping for a more balanced view and ended up liking the network and its hosts.
Also, as I mentioned above, FOX presents pro-Trump voices and anti-Trump voices. CNN has one pro-Trump voice in Scott Jennings and MSNBC has exactly zero pro-Trump voices. This gives FOX a huge advantage over its cable competitors and even the broadcast networks.
Featured image via YouTube.
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Comments
How long will LI contributors continue to ignore the furor over the Trump/Bondi/Patel/Bongino cover up of the Epstein files?
Yes, there was a cover-up, but not by the people you named. The blame resides with the previous FBI Director and AG, who controlled the evidence for over three and a half years. Why aren’t you considering that any evidence of an Epstein file might have been destroyed before Trump even took office?
Do you really believe that Dan Bongino, a man who gave up a multi-million-dollar income stream to work at the FBI for a $ 150,000 job, gave it all up so he could protect Epstein and the people on his Rolodex? I’m saying the fact that Dan said “based on the evidence we have and have seen, we can’t charge, means Wray and Garland made sure there was nothing to see whether a change of control occurred.
Which of LI’s contributors asked you to make excuses for them?
None of us, 🤡
His argument stands on its own merit, which cannot be said for any of yours.
Don’t you have some jungle savages to proselytize to?
Begone.
When will CNN and MSNBC cover the Democrat terrorist attacks on ICE?
https://www.mediaite.com/opinion/cnn-and-msnbc-completely-ignore-left-wing-domestic-terror-attack-on-ice-agents/
Which of LI’s contributors asked you to post that excuse on their behalf?
How did you get out of the tunnel when Israel bombed it?
Which of LI’s contributors asked you to post that deflection for them?
Your mother.
That made me snort Irish 😂
Shut up, you idiot.
Just speaking for myself; I tend to view CNN and MSNBC as fully owned open subsidiaries of the Democrats and their allies further to the Left. And I tend to view ABC, CBS, and NBC as trying to conceal their ideological ownership. By that scale FOX is more reliable, but like any large institution it has its own bias’, and cannot be trusted without some effort at confirmation.
Subotai Bahadur
CNN used to be the go-to source for breaking news. Now Fox is. If CNN didn’t have the airports, they’d be out of business.
fox is center right
a handful of former dems who embraced trump
as did america 2016-2024
Meh….
Stopped watching FOX after the AZ call in 2020 not only was a “push” call, but reflected the fact that the key election callers in Fox that night were well aware of fraud in both AZ, GA and PA. It was patently obvious.
That being said, I have drifted back to Gutfeld and adore his show and guests. Tyrus, Julie Banderas, Kat,
Gutfeld & Co. crack me up, but they do become repetitive, so I go off and on with that show. Never watch the other late-night stuff.
It looks to me more like 2.8 million people watching conservative news vs 6.3 million watching leftist news. Where is the win here? Add in cnn, msnbc and it is Much worse! This is not a win this is a landslide for the Crats!
You implictly assume that people watch all three “broadcast” networks. Wrong-o.
Fox could get even better if they would produce general interest programs instead of 24/7 Trump.
Fox has an entertainment division that does exactly that very thing.
Unfortunately the correct metric is Fox vs all of the others combined.
People don’t watch all the others at once.
I think Fox is outdrawing the “broadcast” networks because people on the fence are watching it to see what Trumpworld will come up with next. It’s similar to why I read the NYT and the Washington Post. It’s not because I respect or agree with them, but to see what the liberals will dream up next, kind of like how the Soviet proles would read Pravda to see what the Party would come up with.
I think the best place to follow the liberal media is an aggregator called Memeorandum.
https://www.memeorandum.com/
For a mixture of headlines, more right-leaning but far from totally, Real Clear Politics.
https://www.realclearpolitics.com/