LA Vegan restaurants begin offering meat and dairy dishes. Impossible Meats CEO Says woke marketing hurt brand.
I must admit that the United Nations climate conference in Dubai [Conference of Parties (CoP2)] has taken some turns I do not think were intended.
A couple of days ago, I reported that the climate conference host, Sultan Al Jaber, claimed there is “no science” indicating that a phase-out of fossil fuels is needed to restrict global heating to 1.5C…which was positively refreshing in its truthiness.
“Our goal is to make sure that the conversation… [is] that meat is a vital source of food,” past president of the Canadian Cattle Association Bob Lowe said in an interview with Global News…As world leaders meet in Dubai at COP28 to discuss mitigating climate change and avoiding a disastrous rise in global temperatures, a group representing Canadian beef producers will argue to keep meat on the people’s plates.
…Lowe, speaking from Nanton, Alta., on behalf of the registered lobby group, told Global News the Canadian Cattle Association (CCA) was sending delegates to the summit to explain “the benefits of the cattle industry to the environment and to human beings as far as the nutritional source of food.”
It appears sober-minded people with serious concerns and non-narrative data have decided to begin crashing these progressive policy enclaves. It turns out that several participants are also promoting “sustainable meat” at this event.
Big meat companies and lobby groups are planning a large presence at the Cop28 climate conference, equipped with a communications plan to get a pro-meat message heard by policymakers throughout the summit.
Documents seen by the Guardian and DeSmog show that the meat industry is poised to “tell its story and tell it well” at the Dubai conference.
The files show how the world’s largest meat company, JBS, is planning to come out in “full force” at the summit, along with other big industry hitters such as the Global Dairy Platform and the North American Meat Institute.
…Companies at the summit will be accompanied by lobby groups that represent them, some of which have a history of obstructive action. They include the North American Meat Institute (Nami), which represents large meat producers in the US and which in 2022 was still questioning on its website whether climate change was caused by humans.
While the leaked documents are aimed at the meat sector, they also show that dairy companies are planning on sending a “large delegation” to Cop28.
Insufficient protein has numerous adverse health consequences: Weakness, fatigue, mood swings, frequent sickness, and many others. Fats are essential for your body to utilize fat-soluble vitamins and provide an important energy source. For humans, animal protein is better absorbed and utilized than plant protein. There is no rationale to support excising meat from human diets unless the agenda is not to support humanity.
The comments on this news are highly supportive. People worldwide are tired of the annual parade of hypocrisy and moral scolding by the pampered and progressive.
Based and beef-pilled. Thank you, farmers and ranchers.
— Andrew Donovan (@_andrewdonovan_) December 5, 2023
Yes. We can have our meat, energy, and a clean environment.
— Leslie Eastman ☥ (@Mutnodjmet) December 7, 2023
I have some other delicious news items to put on today’s grill. To begin with, a few Los Angeles vegan restaurants are putting meat back on their menus.
After years of being vegan, some very well-known LA restaurants are adding meat, dairy or both to their menus to appeal to a larger audience.
“The landscape was much different when we opened eight years ago,” says Frederick Guerrero of popular burger spot Burgerlords, which has two locations in LA. The first restaurant launched in 2015 with both beef and meat-free patties, but in 2020, the nearly lifelong vegetarian decided to take the restaurant entirely vegan.
…“For the past three years as a vegan restaurant, it was exhausting trying to build that community. We were always petitioning for people to come to the restaurant,” he says.
That menu lasted until July 2023, when Guerrero decided to start making beef patties again, sourcing grass-fed, grass-finished beef from Cream Co. Meats in Northern California. “It was important to use a very high-quality and responsibly sourced product for the burgers, not some commodity ground beef,” Guerrero says. He cites both financial concerns and the lack of interest in an all-vegan menu as reasons for the change.
“We felt like we had to open the restaurant up to more people, but we also saw a lot of vegan restaurants throwing in the towel,” Guerrero adds.
To end, the CEO of Impossible Meat/Plant-Based Meat Substitute, Peter McGuinness, admits that climate cultists have hurt the brand.
That may be because founders in the space are historically “climate warriors” who have leaned into sustainability as a key selling point, which “narrowed the aperture and made the category smaller than it needs to be,” McGuinness said during the afternoon session with Adweek CEO Will Lee that some attendees described as a TED-style talk.
“There was a wokeness to it, there was a bicoastalness to it, there was an academia to it … and there was an elitism to it,” McGuiness said, “and that pissed most of America off.”
The counter-culture warriors are now beginning to be fully engaged.DONATE
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