Elon Musk announced that former NBCUniversal ad executive Linda Yaccarino will become Twitter’s new CEO.
People think she’s woke since she has a position on the World Economic Forum.
But a few people aren’t going all doom and gloom:
Yaccarino already has a history with Musk:
The budding rapport between the two was on display on April 18, when Yaccarino referred to the billionaire as her “buddy” while interviewing him onstage at the possible marketing conference in Miami Beach last month — and pressed Musk on his efforts to “de-risk” Twitter for ad partners.The well-connected Yaccarino had previously defended Musk at an Ad Age conference last November, urging advertisers to give him a chance before cutting business ties with Twitter.At the time, she said she was “obsessed” and “fascinated” by Musk’s Twitter takeover.
Yaccarino has a long and successful history in the advertising market:
She oversaw all market strategy and advertising revenue, which totaled nearly $10 billion, for NBCUniversal’s entire portfolio of broadcast, cable and digital assets.Before that, she held a variety of roles at Turner Broadcasting System Inc. from 1996 to 2011, including executive vice president and chief operating officer. That was after she held management positions at several media sales outlets.“She’s a marketer’s leader,” said Mark DiMassimo, founder and creative chief of ad agency DiGo.
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