Musk Names Former NBCUniversal Ad Exec Linda Yaccarino as Twitter CEO
Some think she’s woke. Others urge to give her a chance.
Elon Musk announced that former NBCUniversal ad executive Linda Yaccarino will become Twitter’s new CEO.
I am excited to welcome Linda Yaccarino as the new CEO of Twitter!@LindaYacc will focus primarily on business operations, while I focus on product design & new technology.
Looking forward to working with Linda to transform this platform into X, the everything app. https://t.co/TiSJtTWuky
— Elon Musk (@elonmusk) May 12, 2023
People think she’s woke since she has a position on the World Economic Forum.
To be fair…. I never trusted him anyway. I expected NOTHING, so I am not surprised one bit by this. Stop worshipping false idols. https://t.co/3sUWuDH6TY
— Luther ‘Ćyrus’ (@Censored4sure) May 12, 2023
He actually did it. Linda Yaccarino, vocal mask enthusiast and Chair of the WEF’s Future of Work task force, is officially the new CEO of Twitter.
No words… https://t.co/ANcb0ikP5u
— Michael P Senger (@michaelpsenger) May 12, 2023
Lol. People thought this guy was on our side. https://t.co/ablD7IHxfC
— Tim Swain (@_TimSwain_) May 12, 2023
But a few people aren’t going all doom and gloom:
I encourage everyone to give her a chance. She’s followed me @libsoftiktok and @JackPosobiec for years. She may be more complex than her bio tells you. I understand being trepidatious about anyone who associated with the WEF but let’s give her a chance. The WEF notoriously…
— Robby Starbuck (@robbystarbuck) May 12, 2023
Just FYI I’ve now had 3 conversations with good people who told me @elonmusk’s new @Twitter CEO @lindayacc is an honest, normal person with moderate views. She’s not conservative but also not liberal.🤷
The WEF connection is concerning but I’m willing to watch how this unfolds.
— That Michael Caputo (@MichaelRCaputo) May 12, 2023
Yaccarino already has a history with Musk:
The budding rapport between the two was on display on April 18, when Yaccarino referred to the billionaire as her “buddy” while interviewing him onstage at the possible marketing conference in Miami Beach last month — and pressed Musk on his efforts to “de-risk” Twitter for ad partners.
The well-connected Yaccarino had previously defended Musk at an Ad Age conference last November, urging advertisers to give him a chance before cutting business ties with Twitter.
At the time, she said she was “obsessed” and “fascinated” by Musk’s Twitter takeover.
Yaccarino has a long and successful history in the advertising market:
She oversaw all market strategy and advertising revenue, which totaled nearly $10 billion, for NBCUniversal’s entire portfolio of broadcast, cable and digital assets.
Before that, she held a variety of roles at Turner Broadcasting System Inc. from 1996 to 2011, including executive vice president and chief operating officer. That was after she held management positions at several media sales outlets.
“She’s a marketer’s leader,” said Mark DiMassimo, founder and creative chief of ad agency DiGo.
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Comments
Bad bad idea
Apparently Musk also came out and didn’t sound so “free speech” concerning Tucker
Hell have to adhere to what everyone else does , didn’t sound very supportive
Let’s Rumble!
If you check out the thread hanging off Starbuck’s comment, the are some extremely damaging receipts on it. Director of the WEF, mask and vax Karen, worked with Biden’s White House, 20 years with Ted Turner, rocks a mean pussy hat.
Yeah, there isn’t a lot to be hopeful for, there.
Yeah, Tucker may be glad he didn’t sign anything with Musk’s Twitter after this.
You got that right, Fuzzy.
A lot of cross-fertilization between the CFR and the groups she’s a part of. This is NOT a good choice and NOT a good sign for your side.
I’ll wait before making up my mind. Many people mirror their position, so the opinions she splashed around while in those other jobs may not (hopefully) match the way she’s going to steer this ship. We’ll see. The people who go straight into screeching mode are the *last* people we should be listening to.
“Screaming mode!!?!?!!!?!?!?!!!!
Do you even know the history of Twitter? They don’t have a good track record, even under EM.
I’ll give him credit where it is due, but to believe that someone with her track record of best buddies and lifelong pals is to be trusted, pffft!
Show us the money, then we can talk.
Musk took a wrecking ball to Twitter. Exposed the FBI. Exposed politicians. Exposed CEO’s. All of them engaged in one form or another of cancel culture and censorship – censorship of all of us on the Right.
All of it for a mere $44b.
And during all of those revelations? People on the Left and the Right complain about X, Y and Z.
And now? The latest and greatest sheep-pen panic? This woman he hired to run Twitter? No one commenting here had ever heard of her previous to the announcement.
But now the bleating pronouncement is “Bad bad idea!”
You make good points! I’d certainly never heard of her previous to this announcement and the digging Twitter sleuths have done. I’m on board with waiting to see what happens.
Exactly. Musk already did the heavy lifting – most importantly having released all of the Twitter files. Whatever happens after this is inconsequential. He needs to make his money back. That is his right. He’a already done the important work regarding Twitter and the whole government-tech un-Constitutional collusion. It’s up to others to follow through on that, now.
Well I got one have read of long before this announcement. She is a Democratic Party media molder. A propagandist.
Whether I heard of her before is irrelevant. I don’t know everyone who has ties to the WEF, but I know enough about the WEF and other globalists to know that I am not a fan of any of their members and acolytes.
Just because you weren’t aware of her history is no excuse to pretend she doesn’t have one.
It matters not whether anyone has heard of her before. We’ve heard of her now, and everything we discover shows her to be a Leftist globalist who thinks your speech should be controlled by your betters, while nothing has come out to contradict that picture except Musk saying, “Wait”. No. I’ll make my own judgments, and all of the evidence says this hire is exactly the opposite of what Musk has promised.
If you think otherwise, you do so not because of evidence, but only wishful thinking.
Here here.
High up with NBC and WEF, let’s just say she will have a long way to go to convince people that she wants and is managing a level playing field. Let’s see how much actual power she has especially with the content creators and the censorship / suppression of ideas on the platform.
There is nothing anyone can do about it, other than to see what happens. Condemnations are premature. Looks like she is there to help on the financial end, and Musk has his own plans for “X.” Hope she does a great job leaving the Comcast family behind.
This woman is a full blown left wing globalist global warming, COVID fascist nutcase who has spent her entire career spreading propaganda. She is a Democratic Party policy maker and literally tells Schumer what to think and constantly lies about conservatives.
According to Musk, he will lose money to protect free speech at Twitter, and will not allow advertisers to dictate. As to the new CEO, he says give her a chance.
According to Vox:
“Although Yaccarino is not vocal about her political beliefs, it’s well known in the advertising community that she’s conservative, according to several sources. She served on former President Donald Trump’s Council on Sports and Nutrition, and many have noted that she likes and follows conservative accounts on Twitter,” the outlet reported.
https://www.vox.com/platform/amp/technology/2023/5/11/23720327/elon-musk-new-twitter-ceo-linda-yaccarino
Time will tell.
Right. Because Vox is so reliable. The naivete of all those saying, “Give her a chance”, is sadly hilarious. Who she is and what she believes is no secret. In order to believe she’s not who she is, one has to disregard the evidence of her own words and associations.
Reliable enough in this instance. It’s just more information to consider. Put your head in the sand if you must because you do not approve the source, You apparently have it all figured out. Good luck.
She has to EARN a chance.
Right now she has shown literally NOTHING that would make us doubt she’s a lunatic ultra-woke far-lefty.
If you actually want her to have a chance, Elon, then she needs to be out there EARNING that chance by saying she’s going to respect free speech and not screw around with so-called ‘misinformation’.
This is a really boneheaded move by somebody who seems to be as savvy as Musk.
Musk still owns Twitter and he can fire folks, as he demonstrated by firing 85% of the workforce at Twitter who sat around scolding folks and blocking accounts.
This women was brought in to increase revenue from ads. The nuts and bolts of Twitter are IMO unlikely to change very much if at all. Free speech gets more traffic. It gets more content creators to put their product out on Twitter. All that drives ad buys which is this woman’s forte.
First and foremost Twitter is a business. We don’t need it to put a thumb on the scale for ‘our side’ just to keep their thumb off the scale for the ‘other side’. In a contest of ideas and open debate we win b/c our ideas are better.
Know who else was hired to increase revenue? Alyssa Heinerscheid
Know who else was a fascinating, powerful man? Eric Swalwell.
(Hm. No one had ever heard of her before, either.)
I’m quickly tiring of “saviors’ who make phenomenally bad hires.
Why you would even go fishing in Illuminati Pond in the first place is a total mystery to me.
Time will tell about Twitter. I don’t think Musk is gonna passively sit back and let someone purposefully blow his $44 Billion investment.
I trust Elon Musk’s political and economic judgement a lot more than leftist voters in one of the most leftwing districts in the country.
Elon Musk did not have to buy twitter, he did not have to change twitter, and he did not have to blow the whistle on the twitter files and other abuses he caught red handed.
His presence on our side at all is the definition of grace, accept it and if he turned out to have made a bad hire he could always reverse it.
I seriously doubt that Elon Musk has been reading the commentators here on Legal Insurrection and decided he made the wrong decision.
The only good social media is dead social media. Handing it off to a WEF puppet is a good step in that direction
The value of Twitter to Musk is neither financial nor free speech.
Musk needs Twitter — he needs a megaphone to protect his other interests from the mob. Launch-permit shenanigans stifling Space-X are harder to get away with when the guy has a bully pulpit. (Musk and Thiel have both said in so many words, that they wouldn’t get away with building PayPal these days; that they succeeded only because they were ahead of the zeitgeist. None of Musk’s current ventures these days are that far ahead.)
Musk needs to keep The Opposition following Twitter, or his word doesn’t get out. He can’t let it go too far captive.
The new CEO is surrounded — Musk remains exec chairman, and CTO.
The new CEO is a rainmaker. She’s there to let advertisers n corporate accounts feel good enough to come back. She gives the corp accounts plausible deniability. “No, we’re dealing with someone sane. She’s on a WEF thing, even. Crazy-Musk is off playing with his rockets anyway.”
It’s an interesting theoretical strategy, but in practice, it’s only safe to use on the brain-dead, like Biden or Fetterman. Otherwise you risk an AOC, a Bill Barr, or (heaven forbid) a Sinema.
I’d prefer seeing this hotshot marketing whiz see if she can rescue Budweiser first. Do that and I’ll give her a shot at twitter. This from someone that does not have a twitter account
Can only think of the old saying
Let the camel get its nose under the tent and it’s in.
A question to everyone who is slamming Musk for hiring this women to generate more ad revenue; have you subscribed to Twitter and pay the $8 to support Twitter from a larger base of subscribers?
Those of you concerned that Musk is hiring someone not from the populist right to run the company primarily based on her marketing background could simply pay the $8. Then the subscription revenue model v ad revenue model becomes more sustainable. At a minimum higher subscription revenue blunts and diminished the need for Twitter to ‘sell out’ to lefty ideology to get ad revenue.
All these conservatives saying, “Give her a chance…” Typical conservative naivete, and exactly why we lose at every turn. On a personal level, giving people the benefit of the doubt is admirable. On the political level, its blind stupidity.
The list of people who gave up 44 billion dollars on our behalf, when we did nothing for him, he was doing just fine on his own etc……the entire list is Elon Musk.
If you don’t trust him it is fine, but just realize what he did for our side is called grace.
Twitter is a business owned by Musk. This woman is not a potential nominee to govt post or candidate for office with a sketchy past. If she gets outside the lane Musk set for her he can fire her ass, it isn’t a lifetime appointment or a tenured position.
I am willing to trust the guy who spent $44 Billion to remove the activist thumb on the scale from Twitter by firing 85% of the work force. He kept the engineers and sent the wokiestas packing for the most part. I feel confident Musk won’t have an issue pulling the trigger if required again.