M&M’s said it was replacing its mascots because it didn’t want to be “polarizing.”
The last time we checked in on M&M’s, the Mars company had announced limited edition “all-female” candy packages to honor women who are “flipping the status quo.”
I concluded this post as follows: Will this impact my purchases of M&M’s, a family favorite? Yes, I think it will…as I personally am tired of this drivel.
It appears I was not the only one who reconsidered their snack options.
M&M’s announced it would be doing away with its ‘spokescandies’ after conservative commentators tore into the company for rebranding the mascots as an inclusive and woke cast of characters.
The candy company announced Monday it was placing an ‘indefinite pause’ on the beloved anthropomorphized treats that have been the face of the brand for decades, and would replace them with comedian Maya Rudolph.
The change comes after Tucker Carlson and other conservative commentators lambasted the company for reworking several of its mascots to reflect a ‘more dynamic, progressive world,’ – which included stripping the green M&M of her high-heels, making a pair of characters apparently lesbian, and announcing the orange M&M had an anxiety disorder it was embracing it.
I sense Tucker Carlson will not weep over being blamed for this development.
A message from M&M'S. pic.twitter.com/EMucEBTd9o
— M&M'S (@mmschocolate) January 23, 2023
The new spokesperson seems to identify as human and female.
“In their place, we are proud to introduce a spokesperson America can agree on: the beloved Maya Rudolph,” the actress and “Saturday Night Live” alum who has not, as of this date, been central to any culture wars. “We are confident Ms. Rudolph will champion the power of fun to create a world where everyone feels they belong,” the company said.
Gabrielle Wesley, chief marketing officer for Mars Wrigley North America, said in a statement that the decision to engage Ms. Rudolph as the “chief of fun and spokesperson” for M&Ms had been “in the works for a while.”
The move may be in anticipation of Super Bowl LVII on February 21.
The Emmy-winning “Saturday Night Live” alum, who will appear in the M&M’s Super Bowl ad, said she’s “thrilled” to be working with the company.
“I am a lifelong lover of the candy and I feel like it’s such an honor to be asked to be part of such a legendary brand’s campaign,” the “Loot” and “Bridesmaids” star told today.com. “It’s a very fun pairing, if I do say so myself. I think little Maya would be thrilled to get to work with M&M’s.”
“I was already the person that likes to watch the Super Bowl for ads, so I feel like, ‘Wow, now I get to be a part of that moment!'” she told People.
Actually, Rudolph is no stranger to the high-profile Super Bowl commercial blitz. In 2021, she starred in Klarna’s big-game debut as four quarter-sized singing cowboys to promote the pay-in-installments service.
Here’s hoping that all the ads in the upcoming Super Bowl dial the wokeness down to zero.DONATE
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