It seems Elon Musk’s acquisition of Twitter is complete. I think it becomes official on Friday.
Musk posted a note to Twitter advertisers who might have been scared off by the left screaming he would turn it into a chaotic playground for racists and Nazis.
Musk assured advertisers he did not buy Twitter for selfish reasons:
The reason I acquired Twitter is because it is important to the future of civilization to have a common digital town square, where a wide range of beliefs can be debated in a healthy manner without resorting to violence. There is currently great danger that social media will splinter into far right wing and far left wing echo chamber that generate more hate and divide society.
The mainstream media has adapted to the style Musk described in his last sentence. Is there such a thing as an unbiased outlet? I cannot think of one.
The sins of the mainstream media are why Musk bought Twitter.
“I did it to try to help humanity, whom I love,” professed Musk. “And I do so with humility, recognizing that failure in pursuing this goal, despite our best efforts, is a very real possibility.”
But Musk’s Twitter will have limits. No chaos while welcoming everyone:
That said, Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences! In addition to adhering to the laws of the land, our platform must be warm and welcoming to all, where you can choose, for example, to see movies or play video games ranging from all ages to mature.
But those limits also apply to advertisers. How many of you have seen ads that do not have anything to do with your interests and needs? It gets annoying:
I also very much believe that advertising, when done right, can delight, entertain and inform you; it can show you a service or product or medical treatment that you never knew existed, but is right for you. For this to be true, it is essential to show Twitter users advertising that is as relevant as possible to their needs. Low relevancy ads are spam, but highly relevant ads are actually content!
“Fundamentally, Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise,” concluded Musk. “To everyone who has partnered with us, I thank you. Let us build something extraordinary together.”
Musk has tweeted as much in the past few days. He loves local media outlets while accurately noting those organizations don’t get a lot of respect on Twitter.
Musk visited Twitter’s headquarters in San Francisco on Wednesday. True to his eccentric form, he carried a sink in the building.
Entering Twitter HQ – let that sink in!” Musk tweeted with a video.
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