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Elon Musk Assures Twitter Advertisers it Won’t ‘Become a Free-For-All Hellscape’

Elon Musk Assures Twitter Advertisers it Won’t ‘Become a Free-For-All Hellscape’

“In addition to adhering to the laws of the land, our platform must be warm and welcoming to all, where you can choose, for example, to see movies or play video games ranging from all ages to mature.”

It seems Elon Musk’s acquisition of Twitter is complete. I think it becomes official on Friday.

Musk posted a note to Twitter advertisers who might have been scared off by the left screaming he would turn it into a chaotic playground for racists and Nazis.

Musk assured advertisers he did not buy Twitter for selfish reasons:

The reason I acquired Twitter is because it is important to the future of civilization to have a common digital town square, where a wide range of beliefs can be debated in a healthy manner without resorting to violence. There is currently great danger that social media will splinter into far right wing and far left wing echo chamber that generate more hate and divide society.

The mainstream media has adapted to the style Musk described in his last sentence. Is there such a thing as an unbiased outlet? I cannot think of one.

The sins of the mainstream media are why Musk bought Twitter.

“I did it to try to help humanity, whom I love,” professed Musk. “And I do so with humility, recognizing that failure in pursuing this goal, despite our best efforts, is a very real possibility.”

But Musk’s Twitter will have limits. No chaos while welcoming everyone:

That said, Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences! In addition to adhering to the laws of the land, our platform must be warm and welcoming to all, where you can choose, for example, to see movies or play video games ranging from all ages to mature.

But those limits also apply to advertisers. How many of you have seen ads that do not have anything to do with your interests and needs? It gets annoying:

I also very much believe that advertising, when done right, can delight, entertain and inform you; it can show you a service or product or medical treatment that you never knew existed, but is right for you. For this to be true, it is essential to show Twitter users advertising that is as relevant as possible to their needs. Low relevancy ads are spam, but highly relevant ads are actually content!

“Fundamentally, Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise,” concluded Musk. “To everyone who has partnered with us, I thank you. Let us build something extraordinary together.”

Musk has tweeted as much in the past few days. He loves local media outlets while accurately noting those organizations don’t get a lot of respect on Twitter.

Musk visited Twitter’s headquarters in San Francisco on Wednesday. True to his eccentric form, he carried a sink in the building.

Entering Twitter HQ – let that sink in!” Musk tweeted with a video.

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Comments

The original rules will always apply.

Elon’s definition of a ‘free-for-all hellscape’ is different from the Dems’.

The Dems’ definition is any media outlet, institution, corporation, or government bureaucracy they do not completely control.

For example, Foxnews isn’t even ‘right leaning’. Outside of its primetime lineup it is dominated by leftists. And yet it fits the Dems’ definition of a right-wing dominated political hellscape.

UnCivilServant | October 27, 2022 at 11:38 am

Won’t ‘Become a Free-For-All Hellscape’

Well, then what good are you?

But will it stop being a bot-scape?

I feel badly for President Trumps Truth Social

Won’t have a chance

How many of you have seen ads that do not have anything to do with your interests and needs?
That’s how ALL advertising was until the advent of personal data mining. OK, not really – the ads were relevant because you were reading a particular magazine or watching a particular tv show. So they advertised sugary cereals during Saturday morning cartoons and metamucil during the Late, Late Show. You didn’t get “impossible burger” ads in a shooting magazine or Whataburger ads in Mother Jones. But they didn’t know that you, in particular, watched those 4 Saturday morning cartoons in a row and that you ate bananas while reading Newsweek.

It’s been a hellscape for conservatives for nearly a decade now, so if Musk does nothing but spread it around more fairly he’ll still be an improvement.

it is important to the future of civilization to have a common digital town square

I want to beat everyone who uses the phrase “digital town square” or “digital public commons” to death with an oversized, hardwood-bound copy of Hobbes’ Leviathan.

    The Gentle Grizzly in reply to daniel_ream. | October 27, 2022 at 3:46 pm

    Then, let’s revive things like, “my modem provides me the on-ramp I need to enter the information super Highway!”

    /forgive me?

      Whoopee Peabody in reply to The Gentle Grizzly. | October 27, 2022 at 5:52 pm

      I’m more conservative. I prefer using my crypto currency to buy a digital ticket to the Ethereum and watch Gladiators like Fetterman Maximus duke it out till their their brains are bashed out.

Fat_Freddys_Cat | October 27, 2022 at 2:21 pm

The leftists’ howling is not a reflection of how “fascist” Twitter will become but rather of how thin their skins are.

The unadulterated African-American speaks: it will be neat, petite, and “planned” to relieve… uh, “burdens”. Karmic irony. Tweet. Tweet. Off with their heads!

Otto Kringelein | October 27, 2022 at 8:45 pm

I also very much believe that advertising, when done right, can delight, entertain and inform you; it can show you a service or product or medical treatment that you never knew existed, but is right for you. For this to be true, it is essential to show Twitter users advertising that is as relevant as possible to their needs. Low relevancy ads are spam, but highly relevant ads are actually content!

Tl;dr version:

I’m going to be aggressively selling your PII to the advertisers for big $$ so they can spam you with show you all sorts of “relevant advertising” whether you want it or not.

Babylon Bee says Musk is going to reduce Twitter to 280 characters…

    Whoopee Peabody in reply to 4fun. | October 27, 2022 at 11:32 pm

    According to anonymous sources Musk is hiring Hunter Biden to be the new CEO because he has so much experience running all sorts of different companies.

    henrybowman in reply to 4fun. | October 28, 2022 at 6:16 pm

    You blew the punchline.
    He’s going to reduce the Twitter WORKFORCE to 280 characters.

I would:
1) Fire absolutely everyone, and bring in my own people.
2) Announce an Un-Banning of everyone, and advertise for former users to come back now that it was no longer a Fascist Craphole of Viewpoint Censorship.
3) Publish daily updates showing the posts that caused people to get banned simply for disagreeing with woke ideology, along with all internal emails and any other docs showing what Twitter employees were saying at the time about the person being banned.
4) Only ever ban anyone for violating the short list of offenses in Section 230 of the federal Communications Decency Act – which is what ALL platforms are actually limited to without becoming publishers rather than platforms (if the actual law was enforced as written).
5) Any time a user tried to get someone banned for stating an unpopular opinion, I’d publish their complaint along with the company’s response. Shine a light on the Left’s Fascist Cancellers.

    henrybowman in reply to Aarradin. | October 28, 2022 at 6:38 pm

    You know, the left is perfectly OK with California’s new law that says anyone bringing suit against a gun law has to pay the state’s entire legal bill if they don’t prevail on every one of his issues (even if he wins the case). So I can’t see how they could complain about a law that makes public the complaints of would-be censor Karens whose complaints are deemed unfounded.

AF_Chief_Master_Sgt | October 27, 2022 at 10:07 pm

Now, if only we can get Legal Insurrection to stop deleting comments from their readers.