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Burnt Out Americans Are Tuning Out the Liberal News Media

Burnt Out Americans Are Tuning Out the Liberal News Media

Meanwhile, FOX News crushed its competition for a 73rd consecutive week.

https://youtu.be/PBhNlDwFcRI

A weary public is increasingly tuning out the liberal news media, according to new analysis. It’s easy to understand why.

It’s also important to note that one cable network is bucking this trend. You can probably guess which one.

Think of all the things CNN and MSNBC have gotten wrong or intentionally lied about over the last several years. Russia collusion, the Covington kids, Trump putting Russian bounties on American soldiers, the list goes on and on.

No one should be surprised that people stop listening when they realize they’re being lied to repeatedly.

Axios reports:

News engagement plummets as Americans tune out

Engagement with news content has plunged during the first half of this year compared to the first half of 2021 and in some cases has fallen below pre-pandemic levels.

Why it matters: Americans have grown exhausted from the constant barrage of bad headlines that have replaced Trump-era crises, scandals and tweets.

The big picture: The level of news consumption in 2021 took a nosedive following historic highs in 2020. Despite a slew of major stories, readers have retrenched further in 2022.

  • The war in Ukraine, a series of deadly mass shootings, the Jan. 6 hearings and the Supreme Court’s revocation of abortion rights haven’t been able to capture the same level of attention spurred by the onset of the pandemic and the 2020 election.

Details: Engagement with news content across all platforms declined significantly in the first half of 2022.

  • Cable viewership across the three major cable news networks — CNN, Fox News and MSNBC — is, on average, down 19% in prime time for the first half of this year compared to the first half of 2021. Those losses skew heavily toward CNN and MSNBC, which are down 47% and 33%, respectively. Fox’s ratings are up 12% in that six-month span.

Note that last part. Ratings at FOX News are up 12 percent. Why are they lumped in here with CNN and MSNBC?

Greg Gutfeld addressed this two nights ago. I can’t cue this video but he starts talking about this after just a minute. Watch:

Brian Flood highlighted the network’s ratings a few days ago.

From FOX News:

Fox News crushes basic cable competition, outdraws CNN and MSNBC in ratings for 73rd straight week

Americans turned to Fox News Channel for information and analysis last week as the network beat CNN and MSNBC viewership among both total day and primetime for the 73rd straight week, according to ratings provided by Nielsen Media Research.

Fox News averaged 1.3 million viewers from July 4-10 to finish as the only basic cable network to surpass the one-million viewer benchmark. MSNBC finished second, averaging 666,000, and Hallmark, HGTV and CNN rounded out the top five.

During the primetime hours of 8-11 p.m. ET, Fox News averaged a smidge under two-million viewers as the lineup of “Tucker Carlson Tonight,” “Hannity” and “The Ingraham Angle” nearly doubled Hallmark, which averaged 1.1 million to finish second. HGTV, MSNBC and TLC rounded out the top five during primetime.

Fox News also surpassed all of cable news among the key demographic of adults age 25-54, averaging 198,000 total demo viewers and 288,000 during primetime. MSNBC continued to struggle in the all-important category, finishing 33rd during primetime behind a plethora of networks including Animal Planet, Travel Channel, BET, MTV, Freeform and Lifetime.

Does anyone think these trends are going to change as we approach the midterms in November?

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Comments

Taters are bad for you. At least those taters.

Where are we going to go now to get our daily dose of “WE HATE YOU!!!”?

stevewhitemd | July 15, 2022 at 12:36 pm

I always knew that HGTV was one of the more popular cable networks in the country. It’s certainly always on in my house — my wife controls the clicker 🙂

healthguyfsu | July 15, 2022 at 1:50 pm

I think we can safely estimate that 50-80% of the margin between CNN and MSNBC represents their contractual airing “viewerships” like airports, gyms, coffee shops, etc. FOX has a tiny margin by comparison because they are only in a small swath of those contractual airings.

However you parse that data, CNN and their overpriced woke anchors are in trouble.

The reason the news is failing is that they have nothing to report. Reporters to the white house press briefing to ask questions and return empty handed:

1. How is Biden’s stamina ahead of 2024?” You’re asking me this question! Oh my gosh! He’s the President of the United States… That is not a question that we should be even asking.”

2. What is Biden’s schedule? “I have no specific information on that.”

3. What about influx of illegal immigrants crossing border? “I would refer you to Homeland Security for that.”

4. People are concerned about inflation. What is Biden doing about that? “Oh my gosh. We have the strongest economy in the history of the United States.”

5. What about? “No specific information.”

6. What about? “Refer you to another Dept.”

7. I give up…..

    henrybowman in reply to Peabody. | July 15, 2022 at 3:40 pm

    “You’re asking me this question! Oh my gosh! He’s the President of the United States… That is not a question that we should be even asking.”

    “Asking questions threatens our democracy!”

    “Questions are a burden unto others; answers are a prison for oneself.”
    “A still tongue makes a happy life.”

    “Be seeing you!”

    I’d pay to see someone ask Kareen: “Who is Number One?”

JackinSilverSpring | July 15, 2022 at 2:11 pm

Not liberal news media, but Leftist news media.

Are pollsters reluctant (afraid) to ask viewers how they really feel about the liberal news media? Specifically, to assess the level of anger people have toward them? Most people hate liars and lying and that’s what liberal media has been doing for years. Keeping the discussion to “viewership” and Nielsen ratings avoids the hard admission that people loathe liberal media.

JournoLism has jumped the ass that brayed.

    Peabody in reply to n.n. | July 15, 2022 at 4:56 pm

    Look! Up in the sky. It’s a bird. It’s a plane. No it’s a journalist jumping the ass that brayed.

Wolf, wolf, wolf.

RandomCrank | July 15, 2022 at 5:26 pm

Gutfeld absolutely cracks me up. I would travel a long way just to shake Tyrus’s hand. It really amazes me, because one thing the lefties had over the wingers was humor. Conservatives and laughter haven’t exactly been close friends, until lately.

    geronl in reply to RandomCrank. | July 15, 2022 at 5:58 pm

    “It really amazes me, because one thing the lefties had over the wingers was humor. Conservatives and laughter haven’t exactly been close friends, until lately.”

    That’s a myth that should have died decades ago.

    healthguyfsu in reply to RandomCrank. | July 15, 2022 at 10:00 pm

    Then came the speech police and everything was offensive hence the shift.

Journalism:
1) Hey, that looks interesting.
2) (extensive checking all aspects of it.)
3) Produces an article for us to read.

Modern Journalism:
Skip step 2. It’s not important anyway.

    geronl in reply to georgfelis. | July 15, 2022 at 6:01 pm

    It’s much worse than that. Remember the “Don’t sat gay bill” thing. They literally reported what the left was saying as fact, even using the left’s own epithets in the title.

The MSM has long had a liberal tilt, but now they are but viciously left that treats anything else as if it illegitimate and evil.

Comanche Voter | July 15, 2022 at 6:00 pm

Well Tater and crew are just a bunch of dumb spuds. It’s no surprise that the viewers (dogs) don’t like the dog food that gets spewed on and in liberal media.

Thanks for the big, close-up picture of this moron.

That misleading story from Axios is why I don’t go to Axios anymore. The difference between Fox and the others is that Fox clearly defines news from opinion although the news has a rightward tilt towards what it covers. The others pretend to be unbiased which if you watch for 5min is laughable. Coffeeboy and Lemonhead are about to hit the unemployment line