Meanwhile, FOX News crushed its competition for a 73rd consecutive week.
A weary public is increasingly tuning out the liberal news media, according to new analysis. It’s easy to understand why.
It’s also important to note that one cable network is bucking this trend. You can probably guess which one.
Think of all the things CNN and MSNBC have gotten wrong or intentionally lied about over the last several years. Russia collusion, the Covington kids, Trump putting Russian bounties on American soldiers, the list goes on and on.
No one should be surprised that people stop listening when they realize they’re being lied to repeatedly.
News engagement plummets as Americans tune out
Engagement with news content has plunged during the first half of this year compared to the first half of 2021 and in some cases has fallen below pre-pandemic levels.
Why it matters: Americans have grown exhausted from the constant barrage of bad headlines that have replaced Trump-era crises, scandals and tweets.
The big picture: The level of news consumption in 2021 took a nosedive following historic highs in 2020. Despite a slew of major stories, readers have retrenched further in 2022.
- The war in Ukraine, a series of deadly mass shootings, the Jan. 6 hearings and the Supreme Court’s revocation of abortion rights haven’t been able to capture the same level of attention spurred by the onset of the pandemic and the 2020 election.
Details: Engagement with news content across all platforms declined significantly in the first half of 2022.
- Cable viewership across the three major cable news networks — CNN, Fox News and MSNBC — is, on average, down 19% in prime time for the first half of this year compared to the first half of 2021. Those losses skew heavily toward CNN and MSNBC, which are down 47% and 33%, respectively. Fox’s ratings are up 12% in that six-month span.
Note that last part. Ratings at FOX News are up 12 percent. Why are they lumped in here with CNN and MSNBC?
Greg Gutfeld addressed this two nights ago. I can’t cue this video but he starts talking about this after just a minute. Watch:
— Gutfeld! (@Gutfeldfox) July 14, 2022
Brian Flood highlighted the network’s ratings a few days ago.
From FOX News:
Fox News crushes basic cable competition, outdraws CNN and MSNBC in ratings for 73rd straight week
Americans turned to Fox News Channel for information and analysis last week as the network beat CNN and MSNBC viewership among both total day and primetime for the 73rd straight week, according to ratings provided by Nielsen Media Research.
Fox News averaged 1.3 million viewers from July 4-10 to finish as the only basic cable network to surpass the one-million viewer benchmark. MSNBC finished second, averaging 666,000, and Hallmark, HGTV and CNN rounded out the top five.
During the primetime hours of 8-11 p.m. ET, Fox News averaged a smidge under two-million viewers as the lineup of “Tucker Carlson Tonight,” “Hannity” and “The Ingraham Angle” nearly doubled Hallmark, which averaged 1.1 million to finish second. HGTV, MSNBC and TLC rounded out the top five during primetime.
Fox News also surpassed all of cable news among the key demographic of adults age 25-54, averaging 198,000 total demo viewers and 288,000 during primetime. MSNBC continued to struggle in the all-important category, finishing 33rd during primetime behind a plethora of networks including Animal Planet, Travel Channel, BET, MTV, Freeform and Lifetime.
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