The NFL will go bigger and bolder in 2021! All of these efforts start right away in the preseason.
The NFL is not ready to let go of the social justice messages or the black national anthem.
In fact, the black national anthem will become permanent in 2021:
“They’re bringing back a lot of elements from last year,” said a source.
To reinforce its 10-year, $250 million commitment to combat systemic racism, the league will promote social justice via on-field signage, decals on player helmets, and in-stadium PSAs.
The NFL also plans to make “Lift Every Voice and Sing” — often referred to as the Black national anthem — a prominent part of all big league events, said sources. They will likely highlight victims of racial injustice with a “Say Their Stories” project, as well.
It also sounds like the NFL will go bigger and bolder than 2020:
While the NFL declined to comment, sources said this year’s social justice initiative could be as big, if not bigger, than last season’s in terms of spend, resources, and overall commitment.
The overarching theme for all of the league’s cause-marketing efforts this season will be: “It Takes All Of Us.” But in-stadium messaging will be more “targeted” this year — culminating with the “Inspire Change” theme during Weeks 17-18, said sources.
The effort will kick off in the 2021 preseason, which starts Aug. 5. NFL end zones will include messages such as “End Racism” and “Inspire Change.” The campaign will move into high gear with the NFL Kickoff game.
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