After Justice Sonia Sotomayer swore in Joe Biden in January, the ratings bump both CNN and MSNBC experienced between November and January began nosediving spectacularly.
Unfortunately for them, things aren’t getting any better:
As Daily Caller recently reported, the freefall that started in January continues apace:
During the primetime hours of 8:00 p.m. – 11:00 p.m. (EST), CNN lost around 65% of its total viewers since January. In the critical 25-54 age demographic, the network lost 71% of its viewers for both the day and primetime.CNN’s drop in viewers is larger than its competitors, but all major cable news shows have experienced a drop. MSNBC had the second-largest drop in viewership since January, losing 49% of its total viewership between January and May. In the 25-54 age demographic, the network lost 63% of its viewers. During primetime hours, MSNBC lost 42% of its total viewers and 58% of viewers between the ages of 25 and 54.
However, they also noted that although Fox News lost viewers as well, the percentages were much lower. The popular news network shed 12% of total viewers and 15% between the 25-54 age group in the same timeframe.
The color graphics hit the point home about how bad things have become at the two liberally biased news outlets. MSNBC occasionally shows signs of life:
Independent journalist Glenn Greenwald noticed a weekend viewer demographic that was particularly embarrassing for MSNBC:
Where are their younger viewers going? I suspect they’re making beelines for alternative liberal “news” sites that have an even more partisan slant than MSNBC and CNN do as if that’s humanly possible. Like the Young Turks, Democracy Now, etc.
Also, there’s something to be said about how liberal news outlets seem to do better with Republican presidents in office, and conservative ones do better with Democrat presidents in office, a point Mary made here. I think that has contributed to the rating issues for CNN and MSNBC as well.
The bottom line here, though, is that without Trump, CNN and MSNBC are hopelessly lost, up the creek without a paddle. Their slobbering over President Biden, while expected, holds little appeal for the younger hardcore leftists. They don’t believe Biden has shown enough fealty towards the radically progressive wing of the Democratic party (led by AOC) but who also find him boring and embarrassing to watch.
— Stacey Matthews has also written under the pseudonym “Sister Toldjah” and can be reached via Twitter. —
CLICK HERE FOR FULL VERSION OF THIS STORY