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Dramatic CNN, MSNBC Post-Trump Ratings Plunge Continues

Dramatic CNN, MSNBC Post-Trump Ratings Plunge Continues

Once MSNBC and CNN lost President Trump to obsess over, they also lost a big chunk of their audiences.

After Justice Sonia Sotomayer swore in Joe Biden in January, the ratings bump both CNN and MSNBC experienced between November and January began nosediving spectacularly.

Unfortunately for them, things aren’t getting any better:

As Daily Caller recently reported, the freefall that started in January continues apace:

During the primetime hours of 8:00 p.m. – 11:00 p.m. (EST), CNN lost around 65% of its total viewers since January. In the critical 25-54 age demographic, the network lost 71% of its viewers for both the day and primetime.

CNN’s drop in viewers is larger than its competitors, but all major cable news shows have experienced a drop. MSNBC had the second-largest drop in viewership since January, losing 49% of its total viewership between January and May. In the 25-54 age demographic, the network lost 63% of its viewers. During primetime hours, MSNBC lost 42% of its total viewers and 58% of viewers between the ages of 25 and 54.

However, they also noted that although Fox News lost viewers as well, the percentages were much lower. The popular news network shed 12% of total viewers and 15% between the 25-54 age group in the same timeframe.

The color graphics hit the point home about how bad things have become at the two liberally biased news outlets. MSNBC occasionally shows signs of life:

Independent journalist Glenn Greenwald noticed a weekend viewer demographic that was particularly embarrassing for MSNBC:

Where are their younger viewers going? I suspect they’re making beelines for alternative liberal “news” sites that have an even more partisan slant than MSNBC and CNN do as if that’s humanly possible. Like the Young Turks, Democracy Now, etc.

Also, there’s something to be said about how liberal news outlets seem to do better with Republican presidents in office, and conservative ones do better with Democrat presidents in office, a point Mary made here. I think that has contributed to the rating issues for CNN and MSNBC as well.

The bottom line here, though, is that without Trump, CNN and MSNBC are hopelessly lost, up the creek without a paddle. Their slobbering over President Biden, while expected, holds little appeal for the younger hardcore leftists. They don’t believe Biden has shown enough fealty towards the radically progressive wing of the Democratic party (led by AOC) but who also find him boring and embarrassing to watch.

— Stacey Matthews has also written under the pseudonym “Sister Toldjah” and can be reached via Twitter. —


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The daily Two Minutes of Hate network seems to be suffering. That’s really too bad. Maybe they could try slipping some news in.

JusticeDelivered | May 26, 2021 at 3:11 pm

What I would like to see is an analysis of how long it will take CNN and MSNBC to go bankrupt. I would love to hear that they have expired.

    healthguyfsu in reply to JusticeDelivered. | May 26, 2021 at 3:20 pm

    They are run by people that don’t care how much money is lost (just a tax writeoff).

    That’s the problem. The other problem is that while both are weak, they suck in more people combined than the opposition.

    This site tends to look at only ways to bash these networks while not recognizing their dangers. Old people is EXACTLY who the Dems want watching these networks because that’s where they peform the weakest at the polls. They know that they already have hooked the young with academic indoctrination and low information hot takes from youtube/twitter. The younger generations are not adult thinkers and don’t have the attention span for critical, rational thought. The best one liner will get them.

      JusticeDelivered in reply to healthguyfsu. | May 26, 2021 at 4:12 pm

      Speaking old, my father is in his 90’s. For a very long time he was buying MSNBC crap, I was eventually able to get him to dump MSNBC, but he is still watching CNN, He has had three strokes, and not in good shape, but he votes.

        healthguyfsu in reply to JusticeDelivered. | May 26, 2021 at 5:01 pm

        A lot of old conservatives that are creatures of habit are easily manipulated by these networks. They both used to be unbiased at the very least and pre-date FOXNews. Many of these old folks never got the message that their coverage has become salacious political propaganda.

          henrybowman in reply to healthguyfsu. | May 27, 2021 at 1:37 pm

          CNN was founded in 1980 by Ted Turner (sometimes known as “Mister Jane Fonda”). As early as 1995, the TV series “JAG” repeatedly referenced the network (parodied as “ZNN”) as consistently and stridently anti-military and entirely liberal. So if they ever used to be unbiased, it was somewhere on the timescale of antiparticle decay.

      RandomCrank in reply to healthguyfsu. | May 26, 2021 at 8:16 pm

      I question whether anyone’s minds are changed either way. All broadcast “news” is a “progressive” echo chamber, and the same is true of almost all of the print media.

      As for CNN or MSNBC, et al, going bankrupt, all I can say is “Don’t hold your breath.”

Joey Williams | May 26, 2021 at 3:27 pm

“My heart soars like a hawk”

For the record, Fox News is NOT a Conservative news outlet. It’s just slightly less liberal than CNN and MSNBC.

And I can’t stand to watch any of them.

    JusticeDelivered in reply to irv. | May 26, 2021 at 4:14 pm

    I find Tucker entertaining, the rest I can do without.

      I do like Life, Liberty & Levin and I am looking forward to giving Bongino’s new show a try when it airs. Other than that, no Fox here.

    lichau in reply to irv. | May 26, 2021 at 9:55 pm

    Haven’t watched FNC since the Trump /Wallace debate. Newsman and RT–if I want mainlined hate America.

Zero surprise there.

I’ve stopped watching all cable and MSM news. No NYT, WAPO, or any other mainstream printed news sources either. It sucks but what are you supposed to do? None of them can be trusted.

    DSHornet in reply to ILoveLamp. | May 26, 2021 at 6:28 pm

    If we still watched mainstream news it would probably be ABC, but that got harder to stomach a couple of years ago. NBC, CBS, CNN, and MSNBC weren’t even on our radar. Since the first of this year we rarely watch anything but local news to keep up with the local community with an occasional peek at Fox News. It’s just not worth the heart ache.

      henrybowman in reply to DSHornet. | May 27, 2021 at 1:39 pm

      It’s a crapshoot. Phoenix’s metro ABC outlet is consistently the strongest anti-gun voice on the airwaves, especially when they have to lie to do it.

    RandomCrank in reply to ILoveLamp. | May 26, 2021 at 8:12 pm

    That is exactly what I’ve done too. No TV news except for weather or a non-political catastrophe. If there’s an important speech, I’ll watch it on C-Span. No CNN, MSNBC, Fox, CBS, ABC, NBC, PBS. I really like Carlson, but quit him too, because all I do is become angry. I still follow the news closely, but not from those sources. The bigger issue, for me anyway, is the lack of trustworthy news anywhere.

nordic_prince | May 26, 2021 at 7:02 pm

It couldn’t have happened to a more deserving group of people. They just might have to get a real job amongst the hoi polloi, and then what?

Quelle horreur!

I think part of the problem is that they’re not news channels anymore. Unless there is breaking news, they’re talk shows disguised as news channels, even during the “news” programs, and they talk about the same subjects over and over, just with different talking heads. You learn more about what’s going on in the world from the bottom-screen crawls most of the time.

    p in reply to p. | May 26, 2021 at 7:16 pm

    BTW, Fox News is included in that.

      RandomCrank in reply to p. | May 26, 2021 at 8:41 pm

      I have read that Fox plans to shift toward hard news, but I will believe it when I see it. I can live with a slant in either direction, but only if tempered by old-school journalistic practice. The media have always been a mixed bag, but it’s never been this bad in my 63 years of life.

Halcyon Daze | May 26, 2021 at 7:22 pm

See Tater. See Tater talk. Talk, Tater, talk. Watch Tater see his ratings. See Tater cry. Cry, Tater, cry.

After watching Mark Dice’s imitation of this guy, I can’t look at him without laughing.

Watch him:

barbiegirl ny | May 27, 2021 at 9:32 am

Doesn’t matter. China, Soros, and other malcontents, miscreants, and degenerates pour money into and support these pathetic excuses for news organizations–so don’t get too excited about their demise. Imagine the good all that money could have done if it wasn’t spent on such evil.

Lies and biased coverage are not a good long-term plan for media

You can fool all of the people some of the time;
You can fool some of the people all of the time;
But you can’t fool all of the people all of the time.