“The Grammy Awards joined a host of other awards shows in experience sizable ratings losses.”
Viewership for entertainment awards shows is going down across the board. The recent Golden Globes award show was way down from last year, and now the same is true for the Grammy Awards.
If you didn’t watch the show, you weren’t alone, and you didn’t miss much.
Rick Porter of the Hollywood Reporter notes that the show, hosted by Comedy Central’s Trevor Noah, was a rating bust:
TV Ratings: Grammys Suffer Steep Fall in Early Numbers
Like many other recent awards shows, Sunday’s telecast was way down from 2020.
The Grammy Awards joined a host of other awards shows in experience sizable ratings losses.
CBS’ broadcast of the awards drew 8.8 million viewers and a 2.1 rating among adults 18-49, according to time zone-adjusted fast national ratings from Nielsen. Out of home viewing — added in the final ratings — will likely bump that total up further, but the show will still likely end up with only about half of its 2020 audience: 18.69 million viewers and 5.4 in the final ratings.
The Grammys also came in well behind CBS’ performance last Sunday, when the network drew 17.8 million viewers for Oprah Winfrey’s interview special with Meghan Markle and Britain’s Prince Harry about their stepping back as senior members of the royal family.
We just went through weeks of moral panic over the Muppets and Dr. Seuss, but the Grammys featured performances that bordered on pornography.
Hannah Frishberg reports at the New York Post:
Anti-porn group rips ‘explicit’ Grammys, calls show ‘hardcore porno’
The Grammys were an objectifying moral disgrace, according to this anti-sexploitation group.
The National Center on Sexual Exploitation has released a statement ripping the 2021 Grammys for including Cardi B and Megan Thee Stallion’s X-rated pole-dancing performance.
“The National Center on Sexual Exploitation (NCOSE) says the CBS Grammys broadcast contributed to the sexual exploitation of women by glamorizing prostitution and stripping,” the anti-porn group wrote in its Monday release. “The performance by Cardi B and Megan Thee Stallion showed the two women and backup performers wearing thongs and lingerie, dancing on a stripper pole, and crawling around and twerking on a bed together.”
Here’s a clip:
— Mike Adam (@MikeAdamOnAir) March 15, 2021
The show also featured a lecture from Tamika Mallory, a Women’s March activist known for Anti-Semitic remarks.
“It’s a state of emergency. It’s been a hell of a year. Hell for over 400 years. My people, it’s time we stand. It’s time we demand the freedom that this land promises.” – @TamikaDMallory Speaks at Grammys Lil’ Baby Performance 2021) #TamikaMallory #Grammy2021 #RacialJustice ✊? pic.twitter.com/92nB0eWRqv
— Louis Straker Jr (@LouisStrakerJr) March 15, 2021
And what entertainment show would be complete without a reenactment of the riots of last spring?
— Rob Pandolfino (@RPandolfino) March 15, 2021
Is there any wonder why people aren’t watching?
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