While there are still some on the left (those who have not yet been canceled, that is) who claim there is no such thing as cancel culture, it is a very real phenomenon. Its goal is to banish wrongthink from every aspect of society and punish with loss of livelihood, career, and reputation all wrongthinkers. Personal and professional destruction is only the near-term goal, of course. Silencing wrongthink completely is the end goal.
Part of achieving that goal is the chilling effect intended when the social media mob comes for a company or person deemed to have violated woke orthodoxy. Other companies and persons see what happens and then bend over backwards to avoid being targeted–this takes the shape of everything from not sharing their true viewpoint to canceling business ties with anyone who dares flout leftist lunacy.
Today’s case in point is the bizarre incident involving a self-proclaimed “future college student,” this person’s Twitter account consisting of two followers when the complaint was tweeted (it’s up to 11 followers as of this writing), a 2019 segment from a Candace Owens show on which Michael Knowles appeared, and Harry’s Razors.
The future college student apparently took some time to find a video clip it deemed offensive, then looked for the companies that only later advertised on one of the participants’ shows, and then tweeted to Harry’s Razors about the 2019 video’s supposed offense.
This person’s Twitter profile (as it now appears with its booming 11 followers):
A responsible company might look at the person’s profile, determine that they are not only too young to shave—much less to “love” Harry’s Razors—but that they are hardly a Twitter influencer to whom bending a knee makes any sense whatsoever.
The account is barely four months old, is run by a teenager (presumably), and had at the time of the complaint TWO followers. By comparison, major social media “influencers” tend to have a million or more followers on one account, with lesser influencers having only 40,000 and up on any one account.
So chilling, however, is cancel culture that Harry’s Razors responded to this child with two followers with a formal business decision:
So not only has this brand new Twitter user caused Harry’s to stop advertising on Knowles’ show, but the company, presumably run by grown-ups, also pledged to review all shows on which it advertises to ensure no “values misalignment” offends this nobody “future college student” on Twitter . . . that it doesn’t sic its two whole followers—its parents?—on them. It’s quite surreal.
A co-founder of the Daily Wire, which broadcasts the Michael Knowles’ show, was nonplussed.
It should be emphasized that the Knowles clip in question wasn’t even on his show . . . and that it was aired before Harry’s Razor started advertising on the Knowles’ show.
Watch:
The left doesn’t view advertising as a business venture, a desire to reach the most prospective customers possible. It has sold its divisive, destructive drivel that advertising on a popular show is the equivalent of cheerleading and personally espousing that show’s content. These people do this even if the show’s host appears on another show and long before the company in question even advertised on the host’s actual show.
It’s absurd, of course, but that’s where we are. Ideological purity—or “values alignment”—must be sought, bullied for, and enforced because simply advertising your product to millions of people who shave, eat, drink soft drinks, bank, drive cars, or buy clothes means you are a Nazi and white supremacist and every anti-ism ever invented.
The destruction being wrought with this “accountability” project by the far left is immeasurable, but tying a product to the venue in which it is advertised was pure (evil) genius. The increasingly fascist left is winning this culture war, hands down, and the compliance of companies like Harry’s Razors to virtual nobodies on dubious claims illustrates exactly how effective they have been.
[Edit, FS: Title edited post-publication for accuracy]
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